Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dec 15, 2015

These ten posts absolutely crushed it in providing the most valuable advice on the most critical topics media and eCommerce marketers faced this year. From analytics to personalization and A/B testing, recommendation strategies to weather targeting, here are the resources you need to get ahead of the game in 2016.

Top 10 Blog Posts of 2015

  1. Why Most Marketers Fail at Web Analytics

    February 2, 2015, posted by Yaniv Navot
    Many people feel lost when it comes to knowing what to do with their web analytics— but we’ve got you covered. In our most popular post, Dynamic Yield’s Director of Marketing/Analytics Wizard Yaniv Navot teaches you how to distill your data into actionable insights and finally get your analytics right.

  2. 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

    January 26, 2015, posted by Yaniv Navot
    Our team is always on the lookout for helpful and innovative marketing materials and we set out to narrow down the best of the best.  The result is this ultimate list of free and useful resources for optimization, growth, analytics, retention, SEO and online advertising.

  3. Under the Hood of Revenue-Based A/B Tests Part II: A Dynamic Solution

    January 22, 2015, posted by Idan Michaeli
    Running an A/B test with a revenue-based goal is a tricky business (we would know, we do it every day!). In this popular post, Dynamic Yield’s Head Data Scientist Idan Michaeli reviews the challenges you’re bound to face and outlines powerful solutions you can start implementing today.

  4. A Contextual-Bandit Approach to Website Optimization

    February 12, 2015, posted by Yaniv Navot
    67 percent of companies are currently performing A/B testing, but many aren’t satisfied with results. In this post we show you how to go beyond standard A/B/n testing to achieve stellar results and optimize for maximum revenue.

  5. 4 Common Personalization Myths Marketers Need to Stop Believing

    Jun 15, 2015, posted by 
    You know about personalization but how much do you really understand it? Here we dismiss 4 common misconceptions that are holding you back from offering highly engaging user experiences.

  6. The Secret to Running Smarter Retargeting Campaigns

    August 31, 2015, posted by Yaniv Navot
    Psst! Here are 10 tactics for taking your retargeting campaigns to the next level!

  7. Choosing the Right Conversion Optimization Objective

    February 19, 2015, posted by Yaniv Navot
    Decisions, decisions. How do I define which experiment will be most valuable for my business?  How do I make sense of all the variables involved? In this insightful post, we cut out the guesswork and show you how to find the right CRO objective every time.

  8. How to Excel with Dynamic Recommendation Strategies

    September 22, 2015, posted by 
    With lots of recommendation strategies out there, identifying the correct one is easier said than done. In this post, optimization guru Jacob Silber teaches you everything you need to know about recommendations and exactly when to apply them.

  9. Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

    July 22, 2015, posted by 
    Shopping cart abandonment currently causes eCommerce brands to lose $18 Billion in yearly sales revenue. If you’re wondering what you can do to dramatically reduce abandonments, maximize conversions and increase profits, we’re here to show you how you can accomplish exactly that.

  10. Taking Marketing By Storm: How Weather-Based Targeting is Boosting Conversions

    October 28, 2015, posted by 
    Are you targeting users based on the weather? If you’re not, you should start,  becasuse it’s quickly becoming a mainstay of many successful marketing strategies. (You should also read this one because I may or may not have written it).

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