On October 26th, I was honored to speak at Personalization, Conversion, and Location: The DNA of Tomorrow’s Marketing, a half day of speeches from industry leaders and roundtable discussions hosted by WPP and Innovation Endeavors. It was attended by marketing leaders from major brands such as Pepsico, Under Armour, Unilever, and GE.
The emphasis of the event was on the future of digital marketing in which personalization – Dynamic Yield’s specialty – will play an important role. I hosted a roundtable discussion on this topic with NBC Universal. We talked about the unique opportunities and challenges of mobile personalization.
We were truly grateful to get the opportunity to attend this event and contribute. Dynamic Yield values the relationship we have with Innovation Endeavors. They’ve not only helped us financially – they are one of our investors, after all – but they’ve also continued to provide us with opportunities to meet other business and thought leaders in the personalization space.