50 Million Shoppers Prove Power of Recommendations

Powerful product recommendations shouldn’t be left to the market leaders; recommendations are now an essential requirement for any eCommerce business that wants to increase engagement, conversions, and revenues at scale.

Recommendations are the product of complex algorithmic decisions, which mine users’ interactions onsite and offsite, and present custom-tailored opportunities for increased engagement in real time.

Determining the correct recommendation strategy to be used in any context or location on the website is a highly calculative effort. Here are insights based on 50 million shopping sessions on the influence of product recommendations on consumers’ buying choices.

Infographic - The Influence of Product Recommendations on Buying Choices

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