Digital personalization at scale is increasingly being recognized as marketing’s holy grail. While many marketers are serving recommendations with some level of customization or placing exit intent pop-ups on their sites, cohesive personalization that follows consumers across channels– the holy grail– remains elusive.
According to Mckinsey, personalization done right “enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want. These benefits to the customer translate into benefits for the company as well. Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent”
Personalization serves not only as the core tool for building your onsite experience and online brand but also as a means of driving meaningful revenue uplifts and ROI. In a nutshell, personalization drives real results.
Real Results Report: The ROI of Personalization
Read How Leading eCommerce Companies Are Using Dynamic Yield's Personalization Stack to Grow Faster
In the e-book below, we highlight a few customers who have achieved outstanding results by deploying personalization through Dynamic Yield.
Download this report and you’ll learn:
- How LaModa achieved a $15M revenue uplift
- How Fjallraven boosted revenue per user by 30%
- How NatureHills grew revenue per session by 25%
- How Sabon increased sales by 35% during Black Friday Weekend