Understanding Product Recommendations

For e-commerce marketers, selecting and presenting the right products based on a user’s mindset and stage of the purchase funnel is key to optimizing conversions. But with thousands of products to choose from, how does a retailer select just a few personalized product recommendations for each visitor?

We’ve learned a thing or two from powering tens of millions of recommendations on behalf of our clients and we’re thrilled to share this understanding with you in the presentation below. We’re confident you’ll gain a better understanding of recommendations. And if you’d like to implement these strategies on your site, please contact us for a live demo.

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