Deutsche Telekom Capital Partners and La Maison join Baidu, Bessemer Venture Partners, Claltech and Vertex to conclude $31 M Series C raise.
NEW YORK—- Dynamic Yield, the industry’s leading personalization operating system, today announced the completion of its Series C round with the addition of two new investors, bringing the total raise to $31M. DTCP (Deutsche Telekom Capital Partners) and La Maison joined Claltech, Baidu, Vertex and Bessemer Venture Partners, investors previously announced in December of last year. The funds will be used to help Dynamic Yield expand its service to new industries, further invest in machine-learning and AI technology, and improve market share in an $800 billion industry.
“We were amazed by Dynamic Yield’s strong machine learning capabilities, which allow for predictive, algorithmic user segmentation,” said Guy Horowitz, Investment Partner at DTCP. “The company has established itself as the leading full-stack solution provider for online retailers, publishers and vendors, for which personalization has become a crucial differentiator and predictor of success.”
Dynamic Yield’s unique personalization technology combines data and activation in a single platform, allowing marketers to onboard data from all touch points along the consumer journey and act in real-time. With Dynamic Yield, companies can run personalization, recommendations, testing and behavioral messaging from a single platform to provide customers with cohesive experiences as they move across devices.
“The pressure on marketers to achieve strong conversion and revenue KPIs is ever increasing, but they rarely get the needed engineering resources to build, experiment and optimize their ideas,” said Liad Agmon, CEO and co-founder of Dynamic Yield. “We built the ultimate acceleration machine for marketers: a platform that connects their disparate data sources into a single machine-learning powered activation layer that works across web, apps and emails. We continuously build new modules with one goal in mind: help accelerate optimization and personalization initiatives for our global customer base.
In total, Dynamic Yield personalizes experiences for more than 600 million users every month and counts Under Armour, Sephora, Liverpool Football Club and PacSun among its 100+ enterprise clients.
“Personalizing our onsite experience is essential to fulfilling our vision of being Europe’s favorite place to buy eyewear. With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform to delight our customers and drive more conversions,” said Mirko Caspar, Managing Director at Europe’s leading online optician Mister Spex. “The tool enabled us to test quickly and without major IT effort and finally optimize key use cases and improve the customer experience on our site.“
Looking forward, Dynamic Yield plans to announce several features before the end of 2017 to enhance its machine learning algorithms and continue to set the standard in personalizing the entire customer journey.
“We believe that the rise of personalization across European markets will fundamentally transform commerce on the continent in the next few years,” said Thomas Visan, Investment Manager at La Maison. “Dynamic Yield greatly outclasses the legacy providers and is best positioned to capture this market opportunity.
About Dynamic Yield
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like Under Armour, Urban Outfitters, Sephora & Liverpool Football Club among its many customers. Based in New York, the company has more than 100 employees in six offices worldwide.
About DTCP (Deutsche Telekom Capital Partners)
DTCP is Deutsche Telekom’s investment management group with $1 billion assets under management and advisory, and a portfolio of over 70 companies. The group is dedicated to providing venture capital, private equity, and advisory services to the technology, media and telecommunication sectors. It operates and invests in the US, Israel and Europe. To learn more about DTCP, visit www.telekom-capital.com or @TelekomCapital on Twitter.
About La Maison
La Maison, is a club of highly renowned investors, created and led by Michel Cicurel and Marc Levy, gathering a pool of outstanding shareholders that are entrepreneurs from diverse professional and geographical backgrounds (Europe, Israel, China, Africa).
La Maison ITF (Israeli Technology Fund) is a platform 100% dedicated to investments in growing, Israeli companies with strong potential for profitability, a quality management and a capacity to be leader in its market.