Dynamic Yield and Guidance Announce Strategic Partnership

Partnership combines world-class personalization solutions with digital commerce expertise across multiple platforms

[New York, August 16th, 2018] Dynamic Yield, the AI-powered omnichannel personalization engine and Guidance, a leading digital Commerce Service Provider (CSP) with a multi-platform practice across Magento Commerce, Episerver, Shopify Plus, Big Commerce, etc., today announced a partnership that will allow brands to supercharge and scale their efforts in personalizing digital commerce experiences.

With this partnership, Guidance will implement the Dynamic Yield personalization solution into its client systems, enabling customers to unify their data and tailor interactions on a 1:1 level across channels using the latest in customer experience technology. Dynamic Yield was recently recognized as a Leader in Gartner’s 2018 Magic Quadrant for Personalization Engines, making this an exciting time to join its growing network of solutions and technology providers as it further establishes its reach and command across the digital commerce sphere.

“The Dynamic Yield personalization solution is very powerful and has proven to be a reliable tool to accelerate growth and drive increased conversions for our clients,” commented Guidance CMO and SVP of Partnerships, Jeff Herrera. “Additionally, this new strategic partnership with Dynamic Yield will allow us to further collaborate, expand our implementation efforts, and provide additional value added services to prospects and clients as needed.”

“We could not be more pleased with this strategic partnership with Guidance,” said Colton Perry, VP of Channel at Dynamic Yield. “Guidance has been in the commerce space for the past 25 years and is a recognized leader in the industry. Their vast experience in eCommerce, digital strategy, and personalization will be a great benefit to our joint clients.”

About Dynamic Yield

Dynamic Yield’s AI-powered omnichannel personalization engine helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.

About Guidance

Guidance is an industry leading commerce service provider dedicated to growth-oriented mid-market and enterprise branded manufacturers, distributors and merchants in both B2C and B2B with practices in commerce strategy, creative/design, UI/UX, development, system integration, and analytics.

Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance’s expertise to facilitate more than $5 billion in web, mobile and social commerce.

Brands such as Foot Locker, K-Swiss, Burlington, HD Supply, Johnny Was, Sole Society, Munchkin, City Chic, TravisMathew, Kate Somerville, Trish McEvoy, and others, have engaged Guidance to build hundreds of world-class, commerce solutions that are designed to accelerate growth, increase conversions and deliver engaging customer experiences.

Learn more at guidance.com

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