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Combine A/B testing and personalization with machine-led optimization

Experiment anywhere in your tech stack, with more confidence and less risk
AB Testing header
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Test any experience on any channel
Create, measure, and manage A/B/n, multivariate, split URL testing, and other statistical tests by optimizing content, recommendations, notifications, overlays, and more – across web, mobile apps, and email.
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Optimize journeys, not just single pages
Build, deploy, and test personalized campaigns with multiple experiences to ensure they’re providing a consistent user experience.
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Unlock opportunities with AI-powered optimization
Use Predictive Targeting to automatically identify and match the right experience to the right visitor by scanning every variation’s performance across all audience segments.
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Build sophisticated behavioral targeting rules
Serve tailored and optimized experiences to digital visitors based on custom events, cookie values, business rules, and the context, characteristics, behavior, and interactions of customers.
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Improve performance with an agile statistical engine
Leverage a combination of statistical engines, such as Bayesian and multi-armed bandit algorithms to drive maximum results based on your business needs.
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Expand with powerful APIs & SDKs
Leverage Dynamic Yield’s APIs and Mobile SDKs to deliver the entire breadth of personalization and experimentation at every single digital channel and customer touchpoint.
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Additional capabilities baked into our platform

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Flexible attribution
Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.
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Automatic traffic allocation
Use Dynamic Yield’s multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.
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Point-and-click editor
Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of a designer or a coder.
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Flexible KPI selection

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.

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Robust analytics & reporting
Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.
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“We are running hundreds of personalization and optimization campaigns at any given time..”
Benjamin Ludigs, CRO at Lamoda
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“With Dynamic Yield, we can just keep testing and testing to craft experiences that delight our customers and significantly increase revenue.“
Nicola Antonelli, Web Project Manager at LuisaViaRoma
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Server & client-side testing
Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.
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Full-breadth of integrations
Dynamic Yield’s open and flexible testing platform integrates with the marketing platforms you already use, from heatmap tools to DMPs, web analytics, tag managers, and more.
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Single-page applications support
Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.
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Landing page optimization
Build and optimize landing pages using a one-of-a-kind landing page builder with advanced testing and targeting capabilities already built in.
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Dynamic links
Maximize conversions from paid campaigns by dynamically allocating traffic to highest performing landing pages – at the link level.
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Full testing power for content & product recommendations
Test and optimize any recommendation element – including the layout, design, recommendation strategy, location, widgets header, and more.
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Behavioral overlay & notification optimizations
Testing is baked into every action you take with Dynamic Yield, including when serving overlays, notifications, surveys and site widgets.
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Minimum latency, maximum performance

Leverage Dynamic Yield’s one-of-a-kind advanced implementation techniques to minimize flickering and maximize the customer experience.