Enterprise-grade optimization and A/B testing software

Experiment anywhere in your tech stack, client or server-side, with great agility, more confidence and less risk

A/B test any experience on any channel

Create, measure, and manage A/B/n, multivariate, split URL testing, and other statistical tests by optimizing content, recommendations, notifications, overlays, and more – across web, apps, email, and even display ads.

Optimize journeys, not just single pages

Build, deploy, and test personalized campaigns with multiple experiences to ensure they’re providing a consistent user experience.

Unlock revenue optimization opportunities with AI

Use Predictive Targeting to automatically identify and match the right experience to the right visitor by scanning every variation’s performance across all audience segments.

Move beyond A/B testing with sophisticated targeting

Serve tailored and optimized experiences to digital visitors based on custom events, cookie values, business rules, and the context, characteristics, behavior, and interactions of customers.

Improve performance with an agile statistical engine

Leverage a combination of statistical engines, such as Bayesian and multi-armed bandit algorithms to drive maximum results based on your business needs.

Client- and server-side A/B testing together in one platform

Dynamic Yield puts client-side and server-side together, giving you all the capabilities, control, and flexibility you need to optimize every part of your site.

Inspiring stories of companies at the forefront of A/B testing

How customers are creating waves with A/B testing and optimization

Additional capabilities baked into our platform

Flexible attribution

Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.

Automatic traffic allocation

Use Dynamic Yield’s multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.

Point-and-click editor

Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of a designer or a coder.

Flexible KPI selection

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.

Robust analytics & reporting

Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.

“We are running hundreds of personalization and optimization campaigns at any given time..”

Benjamin Ludigs, CRO at Lamoda

“With Dynamic Yield, we can just keep testing and testing to craft experiences that delight our customers and significantly increase revenue.“

Nicola Antonelli, Web Project Manager at LuisaViaRoma

Server & client-side testing

Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.

Full-breadth of integrations

Dynamic Yield’s open and flexible testing platform integrates with the marketing platforms you already use, from heatmap tools to DMPs, web analytics, tag managers, and more.