Enterprise-Grade Multivariate and A/B Testing,
Powered by Machine Learning Optimization

Continuously A/B test and optimize yield across desktop, mobile web, and mobile apps

Segmented Experiments

Don’t Just A/B Test: Optimize Experiences in Real Time

Increase revenue and conversions by executing predictive tests and machine learning optimization across web and mobile. Iterate, analyze and optimize continuously, to understand your users and confidently deliver on their needs.

Segment A: Hot Weather

Segment B: Cold Weather

Multivariate Testing

Run Comprehensive
Multivariate Tests with Ease

Test multiple variables simultaneously and dynamically allocate the best performing combinations to the right user cohorts.

Best Performing for
Loyal Shoppers
$3.28
Revenue / Session

Best Performing for
First Time Visitors
$2.86
Revenue / Session

Yield Optimization

Optimize for Revenue Growth, Not Just for Clicks

Define, track and optimize results based on your most valuable KPIs. Analyze and integrate A/B testing results with any third-party integration.

Mobile App Optimization

Optimize and Break Free of App Store Approvals

Run highly targeted experiments on any in-app element. Roll out updates and release your changes without having to wait for the App Store to approve.

Visual Experience Editor

Visually Design and Optimize Experiences

Optimize experiences for any audience group with a WYSIWYG Editor that lets you preview changes as you make them.

Dynamic Links

Link-Level A/B Testing,
Optimized for Your Campaigns

Infuse your email and social campaigns with dynamic link capabilities. Create intelligent links that dynamically route users to different variations, automatically optimized for the goals you set.