PIONEERS NYC

OUR MISSION

To help companies build amazing digital experiences with great agility and speed

Customer experience is everything. But these days, digital disruption requires organizations to not only be innovative but also agile. Often hindered by inadequate tech stacks, a lack of resources, and insufficient in- house expertise, for many, the dream of delivering more tailored interactions is never fully actualized.

Built for agility, Dynamic Yield allows teams to quickly take experiences from concept to execution, gain operational independence by working with a single platform, influence the entire customer journey through the same unified hub, do more with fewer people – augmented by our team of experts and scalable AI – and see value faster.

Today, Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

Dynamic Yield operates as a standalone SaaS business under Mastercard’s Data & Services division. Click here to read further.

Trusted by leaders across industries

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Executive team

Ori Bauer

Ori Bauer

CEO

Ori has 20+ years of executive experience in both startups and large global corporates. Prior to joining Dynamic Yield, he was the Founder & CEO of Glean Health, an innovative, digital health data startup. Ori’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired: Storwize (acquired by IBM), Algotec (acquired by Eastman Kodak) and most recently Dynamic Yield (acquired by McDonald’s and then Mastercard). Today, he operates as the personalization platform’s CEO, responsible for driving the next chapter of Dynamic Yield’s growth.
Mukund Ramachandran

Mukund Ramachandran

Chief Operating Officer

Mukund is COO of Dynamic Yield, overseeing the company’s sales, customer success, product development and overall operations worldwide. He has over 15+ years of experience in senior marketing positions in high-growth companies such as Krux, DataXu, Tremor Video and Yahoo!. Mukund holds an MBA from the Thunderbird School of International Management, and a Master’s in Management Studies from BITS, Pilani, India.
Oded Leiba

Oded Leiba

Chief Customer Officer

Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has extensive experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.
Lilach Cohen

Lilach Cohen

Chief Financial Officer

Lilach Cohen is the Chief Financial Officer at Dynamic Yield. She has an MBA in Finance and BA in Economics, with over a decade of professional experience in accounting, financial management, operations & logistics, pricing, strategic acquisitions, treasury, business control & payroll. She recently served as the Deputy Storage CFO of IBM World Wide, providing financial oversight for its multi-billion dollar business. Prior to that, she served a few years in IBM Europe, acting as the Europe & MEA Storage CFO, leading all financial and business engagements and supporting selling products at a global scale. Earlier, she managed all financial engagements with IBM Europe business partners as its EcoSystem CFO. Lilach also mentored start-up companies under the IBM accelerator program and is an active Director member at a management provident fund, Direction.
Yaniv Navot

Yaniv Navot

Chief Marketing Officer

Yaniv leads the Global Marketing team at Dynamic Yield. He joined Dynamic Yield as the first marketing hire and has built the entire marketing technology stack from the ground up. He is a seasoned full-stack marketing expert with a proven track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique. Prior to joining Dynamic Yield, Yaniv spent over five years as the Head of Marketing at a reputable performance marketing agency, leading a team of over 20 marketing consultants for SEO, paid media, web analytics, and conversion optimization services. Yaniv holds a BA in Communication and Media.
Idan Bauer

Idan Bauer

CTO

Idan Bauer is the CTO of Dynamic Yield, leading all aspects of Dynamic Yield’s technology, including the platform R&D, Data Science, Program Management, and OPs. In his role, he is responsible for making sure the product is always running smoothly and at its peak. He also ensures his team is regularly rolling out new features and platform capabilities. He has 20 years of experience in the software industry, both in incubating new products and overseeing existing ones. In his last role, Idan managed four products that brought in a combined $500+ million in yearly revenue, as well as a 250-person team. In his tenure, Idan managed development, product, DevOps, QA, and project managers to work together and deliver four, interconnected products and was regularly engaged with customers from some of the world’s largest corporations. Idan received his B.A. in Business Administration from Baruch College in New York City.
Einat Haftel

Einat Haftel

Chief Product Officer

Einat Haftel is the Chief Product Officer of Product at Dynamic Yield, responsible for leading the innovation and growth of the company’s platform business. She has 20 years of experience in Artificial Intelligence and Predictive Analytics, developing and deploying large scale data-driven software products and platforms. In her last role, Einat served as VP of Product at Informatica, an enterprise data management software company with annual revenues of >$1bn. In her tenure, she has collaborated with engineers, analysts, statisticians, product managers, and served a variety of industries from banking to retail supply chain and insurance. Einat is an enthusiastic supporter of using Machine Learning, Applied Mathematics, and other Artificial Intelligence tools to improve the efficiency and productivity of business processes and practices. Einat Haftel received her MA degree from the Hebrew University in Israel.
Omer Felder

Omer Felder

VP, Head of QSR

Omer Felder is the VP, Head of QSR at Dynamic Yield. In his role, Omer is responsible for driving the successful expansion of our decision engine technology within the Quick Service Restaurant industry, where the likes of McDonald’s have already leveraged Dynamic Yield’s personalization capabilities to improve ordering experiences across its digital channels. He has a long history as a software executive, leading engineering and products teams at Hewlett Packard, Micro Focus, Mavenir, CyberArk, and other companies over the course of 20+ years.
Anoop Vasisht

Anoop Vasisht

GM Europe & VP Partnerships

Anoop manages the European region for Dynamic Yield & is responsible for the revenue of the region. He is a seasoned executive with 10 years of experience in the field of CRM, Marketing Technologies & Media. Prior to Dynamic Yield, he was an Associate Director at Rocket Internet in Berlin, a Director at ProsiebenSat.1 Media overseeing International investments & an engineer at SAP Labs. Given his rich experience across eCommerce, Media & the Investing world, he has helped over 100 brands at Dynamic Yield envision how to utilize Personalization as a pillar of growth.
Chris Feroli

Chris Feroli

VP of Sales

Chris Feroli leads the US Sales team at Dynamic Yield where he develops strategic relationships with innovative and emerging customers in the market. He has over 10 years of experience working in high-growth companies including Globus Medical, a now publicly-traded company focused on advanced spinal surgeries, Groove, an Inc. 500 digital marketing agency, and Jetlore. Chris holds a BS in Sports Medicine and currently lives in the San Francisco Bay Area.
Tal Raziel-Yosef

Tal Raziel-Yosef

VP of Human Resources

Tal Raziel-Yosef leads human resources at Dynamic Yield and is responsible for recruitment, learning and development, supporting and promoting all business needs, and making Dynamic Yield a great place to work. With over 20 years of HR experience at mid-to-large-sized organizations, Tal most recently led HR in the systems unit at IBM in Israel. She spent 13 years at the company, where she oversaw several acquisitions, hired hundreds of employees, and supported several business units. Tal holds a B.A. in Behavioral Sciences and an M.A. in Organizational Psychology from Ben Gurion University.

What real growth looks like with personalization

“With Dynamic Yield, Sephora customers can seamlessly find the right products for their beauty needs.”

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

Alexis Horowitz-Burdick
Managing Director, Sephora Digital SEA

“With Dynamic Yield, Sephora customers can seamlessly find the right products for their beauty needs.”

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

Alexis Horowitz-Burdick
Managing Director, Sephora Digital SEA

We personalized homepage offers in real time and increased sales 35%.

With Dynamic Yield, we optimized our homepage and uploaded different variations of stand-alone products and sale offers to guide customers through the sales funnel. Instead of theorizing what would work best, we were able to automatically test different promotions and act on crucial decisions in real time

Hezi Rotem
CEO, Sabon

READ CASE STUDY

I was able to independently personalize all of our sites just weeks after signing.

As soon as I saw Dynamic Yield, I was excited by the possibility to leverage the platform to grow and engage our readership. Training and setup were a breeze and the tool has been an unbelievable asset.

David Lindsey
Chief Digital Officer, MediaDC

Dynamic Yield helps us deliver truly responsive experiences.

Our customers demand excellence from us and our couriers. Working with Dynamic Yield helps us to deliver the truly personalized and unique shopping experience online that our shoppers receive offline. Finding new innovative technologies to bring us closer to our customers makes a huge difference for us.

Neils Tonsen
CEO, Lamoda

READ CASE STUDY

Dynamic Yield is the perfect tool to help us maximize the value of our vast video library.

We can now automatically serve the most relevant videos to millions of viewers in minutes, delivering a unique experience to each Hallmark Channel visitor.

Josie Ventura
Vice President, Digital Crown Family Networks

READ CASE STUDY

We’ve completely transformed the fan experience on our website

We’ve completely transformed the fan experience on our website by working with Dynamic Yield. Their technology allows us to harness all of our data in one platform and act on that data to craft tailored sessions for every fan. It is truly a splendid product!

Robert Blanck
Head of eCommerce and Advertising, BILD

READ CASE STUDY

Dynamic Yield helps us test and elevate the user experience to another level

We have deployed Dynamic Yield's solution to improve onsite messaging, conversion optimization and lead generation. Their team offers great service and provides us with both creative solutions and technical enhancements to improve site performance.

Ivan Pavlovic
Marketing Manager, GenExtreme

Dynamic Yield allows us to deliver a standout experience when players arrive onsite

With Dynamic Yield, we can personalize thousands of landing pages automatically to drive conversions. Optimizing this valuable acquisition channel has increased engagement, driven stronger loyalty and increased lifetime value.

Elad Rahamim
Webmaster, Winner.com

READ CASE STUDY

With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform.

Personalizing our onsite experience is essential to fulfilling our vision of being Europe’s favorite place to buy eyewear. With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform to delight our customers and drive more conversions.

Mirko Caspar
Managing Director, Mister Spex

We use Dynamic Yield to manage and target all onsite campaigns.

With a few clicks, it's quick and easy to build and deploy personalization, product recommendations across web and email and triggered emails for common events such as cart abandonment.

Valter Rolda
Marketing Tech at Linio