Our Mission

Become the world’s leading personalization OS

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging.

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Executive Team

Liad Agmon

Co-Founder and CEO

Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and taught at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.

Omri Mendellevich

Co-Founder and CTO

Omri has over eighteen years of experience in developing profound big data, real-time systems. He was a Senior Team Leader at the Israeli Air Forces engineering unit, and he led an Engineering Team at Symantec, a leader in the information management and security market. Prior to joining Dynamic Yield, Omri was a Director of R&D at Virtual Web, an innovative start-up company focused on enhancing the engagement between site owners and their user base with powerful social tools that can be easily embedded on any website.

Ori Lavie

Senior Vice President, Sales

Ori manages all aspects of direct customer acquisition, from small businesses to enterprise-level sales, ensuring consistent growth in revenue and client reach. He is a seasoned sales executive with a deep understanding of customer acquisition and retention, and development of strategic partnerships. Before joining Dynamic Yield, Ori held numerous senior management roles in leading mobile and Internet companies. Most recently, Ori was VP of Sales at Comigo, and prior to that he was VP of Mobile Strategy at Conduit. Ori holds a BA in Computer Science from the Interdisciplinary Center in Herzilya, Israel.

Mukund Ramachandran

CMO

Mukund leads the Marketing team and is responsible for all go-to-market and marketing functions including brand & corporate marketing, demand generation, product marketing & sales enablement. He has over 15+ years of experience in senior marketing positions in high-growth companies such as Krux, DataXu, Tremor Video and Yahoo!. Mukund holds an MBA from the Thunderbird School of International Management, and a Master’s in Management Studies from BITS, Pilani, India.

David Sasson

Chief Operating Officer

David is COO of Dynamic Yield, overseeing the company’s sales, customer success, product development and overall operations worldwide. David has 20+ years of experience operating high-growth technology companies, having most recently served as COO of Outbrain from its founding to well over 500 employees. Prior to that he ran operations at Quigo (acquired by AOL in 2007), co-founded a data company in the political space, and worked at Juno, the first free email company. David also serves as an advisor to several New York-based tech start-ups.

Colton Perry

Vice President, Channel

Colton leads the channel team at Dynamic Yield responsible for channel sales, technical and strategic partnerships and alliances, solutions and consulting partners, and corporate development. He has over 15 years of experience in leadership positions across technology, consulting, marketing, ecommerce, and sales with companies such as AutoTrader.com, Pet 360 (a subsidiary of PetSmart), EPAM Systems, and Monetate. He is also a member of the the advisory boards of Salesforce Commerce Cloud and IBM. Colton holds a Bachelors Degree in IS from Old Dominion University.

Blair Lyon

VP Americas

Blair is the Vice President of Americas at Dynamic Yield, responsible for new customer acquisition, go-to-market strategy and revenue generation across the continent. Blair has 25 years of international and domestic experience and deep expertise across a plethora of verticals. Prior to Dynamic Yield, Blair was CMO at Jornaya and VP of Marketing at Monetate, leading the company’s era of hyper-growth. He also spent 10 years as CEO of TMX Interactive, an agency he founded that received the “Top Agency Award” four years in a row from the Internet Advertising Competition.

Ori Bauer

Senior Vice President of Engineering

Ori leads the engineering team and oversees product development from the initial concepts and architecture through go-to-market production. He has 20+ years of experience delivering top-notch products, leading R&D and product teams in both startups and large global corporates. Ori was VP of Engineering at Storwize, a storage startup that got acquired by IBM and later led the IBM Storage R&D Center in Israel with a global group (of >400 employees) developing cloud, software-defined and all-flash storage products. Before that, Ori led R&D at Algotec, a medical imaging startup that got acquired by Kodak. Prior to joining Dynamic Yield, Ori was founder & CEO of Glean Health, an innovative digital health data startup. Ori started his career as an officer in a technology unit of the IDF. He holds a BA in computer science and economics along with an MBA.

Nina Manor

Vice President, Human Resources

Nina leads human resources at Dynamic Yield, responsible for recruitment, training and development, and making Dynamic Yield the best possible place to work. Prior to joining Dynamic Yield, Nina was VP of Human Resources at INFINIDAT and spent four years at IBM as an HR leader, holding full responsibility for the recruitment process of several IBM acquired companies. Nina holds a B.A in Psychology from The Hebrew University of Jerusalem and M.A in Consulting and Organizational Development from Bar-Ilan University.

Carmit Tevet-Kuzy

Chief Financial Officer

Carmit leads Finance at Dynamic Yield, overseeing all aspects of the company’s financials worldwide while building the proper infrastructure to support the company’s scale. Carmit has more than 15 years of prior experience in leading finance functions at startups and high growth global technology companies, most recently as the CFO of Taykey (acquired by Innovid), an online media company, and prior to that as a Director of Finance at MediaMind (Sizmek), a global provider of advertising campaign management solutions. In MediaMind, Carmit was part of the team managing a successful IPO and a major M&A transaction. Carmit is a Certified Public Accountant in Israel and holds a B.Sc. in Accounting from Tel Aviv University, a B.Sc. in Economics and Management from the Academic College of Tel Aviv, Yaffo, and an MA in law from Bar Ilan University.

Tsipi Ryngler

Vice President, Product

Tsipi leads Dynamic Yield’s product team, overseeing the strategy, roadmap, definition, and delivery of best-in-class client solutions. Tsipi has over 15 years of experience in the driving growth in the technology sector across both startups and tech giants. Most recently, she built and led the category development function at Fiverr to accelerate its growth through a deeper focus on verticals. Prior to this, she held roles as a Google Industry Head and Team Lead advising strategic clients on digital marketing, and as a Senior Product Manager at Amazon, where she led the product launch and GTM strategy of their Appstore internationally. She holds bachelors degrees in economics and computer science from The Academic College of Tel Aviv – Yaffo and Tel Aviv University along with an MBA from Columbia Business School.

Oded Leiba

Vice President, Customer Success

Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has a vast experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.

Jacob Silber

VP, Operations

Jacob leads business operations at Dynamic Yield, including defining, scoping, tracking and optimizing the company’s key performance indicators (KPIs), managing strategic and cross- departmental initiatives and projects, and overseeing other operational aspects of the business including legal, financial, facilities, investor relations and other operations. Prior to joining Dynamic Yield, Jacob worked as a corporate and technology attorney in large Israeli law firms, specializing in M&A, financing rounds and day-to-day legal aspects of technology companies. Holding CIPP/E and CIPM accreditation from the International Association of Privacy Professionals (IAPP), Jacob also serves as Dynamic Yield’s Data Privacy Officer.

Driving Big Results with Personalization

15% ARPU Uplift with Personalization
18% ARPU Uplift from Cart Page
6X ROI from PDP Recommendations
5X ROI and 20% Conversion Rate Uplift
30% Increase in Revenue Per Session
43% Uplift in Views-Per-User
$15M Uplift in Gross Profit
20% Increase in SEM Revenue
10% More Visits in One Month
25% Uplift in Conversions

Driving Customer Engagement Across Web, Mobile and Email

600 Million

Unique Users per Month

10 Billion

Page Views per Month

600 Billion

Events Captured per Month

Board of Directors

Liad Agmon

Director

Aviad Ariel

Director

Aviad is a General Partner at Vertex Ventures, where he focuses on early stage enterprise software companies.
Prior to Vertex, Aviad was an investor with Bessemer Venture Partners, where he invested in and worked closely with some of Israel’s best startup companies including Traffix (acq. by F5), Ravello Systems (acq. By Oracle), Soluto (acq. by Asurion), Altair (acq. by Sony), Leaba Semiconductor (acq. by Cisco), Intucell (acq. by Cisco) and Wix (NASDAQ:WIX). Prior to Bessemer, Aviad worked at McKinsey & Co in NY, and he started his career as a software developer and a team leader in Scitex and Marvell. Aviad holds a dual B.Sc degree in Computer Science and Physics from Tel Aviv University and an MBA from The University of Chicago Booth School of Business.

Adam Fisher

Director

Adam is a partner at BVP, where he manages the firm’s Herzliya office focused on investments in Israel and Europe. He joined BVP in 2007 after nine years with Jerusalem Venture Partners, where he was partner in their New York, Jerusalem and Beijing offices. Adam covers several areas of investment at BVP, but is focused primarily on consumer Internet companies, such as MyHeritage, Wix, Soluto, BillGuard and Fiverr, in his current portfolio. During his venture career, he has been involved in multiple exits across sectors and geographies, including Allot Communications (ALLT), Axis Network Technology (acquired by Ace Technology), Cogent Communications (COGT), Dune Networks (acquired by Broadcom), Intucell Systems (acquired by Cisco), Native Networks (acquired by Alcatel), Storwize (acquired by IBM) and Traffix (acquired by F5). Adam received a Bachelor of Science in Foreign Service from Georgetown University where he majored in economics and international business diplomacy.

Eric R. Schnadig

Director

Eric is an executive, entrepreneur and investor with extensive experience building, leading, and advising public and private companies in high growth technology markets. Eric has played key roles in raising $100M+ in funding for early and growth stage companies and providing over $2.6B in liquidity to investors and shareholders.

Currently Eric is the CEO of Tervela, the creator of Cloud FastPath, the market-leading Data in Motion software as a service (SaaS) platform. Previously Eric was Senior Vice President of Worldwide Sales and Business Development for publicly traded Unica Corporation, the #1 provider of marketing automation software, where he grew annual revenues from $3M to over $120M before the company was acquired by IBM for $500M. Eric also held sales and marketing roles at Kenan Systems, during Kenan’s growth from $10M to over $250M. Eric was a Director at Neolane, S.A. (bought by Adobe for $600M) and Empathica (bought by Mindshare for $40M).

Eric is founder and Chairman of R-E-A-C-H, a not for profit organization promoting research, education and awareness for children with Hirschsprung’s disease.

Eric is a Phi Beta Kappa graduate of Swarthmore College.

Ziv Kop

Director

Prior to Marker, and between 2014-2016 Ziv served as a Board Member and COO at Outbrain and as a Managing Partner at GlenRock Israel since its inception in 2003 and until 2013. At GlenRock Ziv led investments in promising technology and healthcare startups including Mobileye (NYSE), Quigo (AOL), Outbrain, Kamada (NASDAQ), Evogene (NASDAQ), Rainbow Medical among others, and served on the board of 10 private and public companies.

Previously, Ziv was the CEO and a management consultant at POC Management Consulting where he was involved in dozens of strategic consulting projects for corporations and startups. Ziv served for six years in the Israeli Navy as an officer and a fleet and patrol boat commander.

Natalie Refuah

Director

Natalie Refuah is a Partner at Viola Growth, and has been with the fund since its inception in 2008. She is an experienced investment professional with a vast network of connections in the Israeli high-tech and VC/PE industries.

Viola Growth invests in growth-stage companies at the point where they need to develop and expand. The partners at Viola Growth have vast experience working with and strengthening management teams, building organic and non-organic growth plans, scaling operations and creating business partnerships with global leaders. Viola Growth is a member of the Viola Group, Israel’s leading technology-focused investment group with over $2.8 billion assets under management.

Prior to joining Viola, Natalie was at Evergreen Venture Partners, an Israeli venture capital fund, and an Associate in the Office of the Legal Advisor in the Israeli Ministry of Foreign Affairs. Natalie holds a special BA in Law and International Relations from the Hebrew University in Jerusalem, and an MBA (Summa Cum Laude) from Tel Aviv University. She is a member of the Israel Bar Association, and was part of the Global Consulting Practicum Program staff of the Recanati School of Business Management in Tel Aviv University and Wharton School of Business, University of Pennsylvania.

Daniel Shinar

Director

Daniel is the CEO of Clatech Ltd. and leads Technology investments in Israel for Access Industries. Daniel also serves on Access and Claltech’s behalf as a board member at a number of global technology companies, including Rocket Internet (FRA:RKET), Global Fashion Group (GFG) and Lazada, and he holds board or board observer positions in Israeli companies including Yotpo, Iron Source, Zerto. LightCyber and others.

Prior to Claltech & Access Daniel served as Vice President of Strategy & Business development at Clal Industries, one of Israel’s leading investment companies, and served as a board member or observer in companies such as Nesher, Golf&Co, Jafora, Netvision (Acquired by Cellcom), Jordan Valley (acquired by Bruker), Aternity (Acquired by Riverbed), Tigo, Fundtech (acquired by GTCR) and others. Prior to Clal Daniel held analyst positon at Elron (Nasdaq&TLSE: ELRN), an Israeli investment company focused on tech.

Daniel is an alumni of Harvard Business School, where he completed the school’s Program for Leadership Development. He also received a law degree (LLB, with honors) and an MBA from the Hebrew University of Jerusalem.

Backed by the Best in The Business

Advanced Customer Segmentation

"We’re able to identify the right customer who will respond to the content and really maximize what is one of our greatest assets, the creative."

Nathan Richter

Digital Strategy & Innovation Leader

"We're running hundreds of personalization campaigns at any given time."

Benjamin Ludigs

CRO, Lamoda

"Our non-technical eCommerce Manager is able to launch experiments on her own on a daily basis."

Megan Whitman

Chief Digital Officer, Kopari Beauty

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With Dynamic Yield, Sephora customers can seamlessly find the right products for their beauty needs.

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

Alexis Horowitz-Burdick

Managing Director, Sephora Digital SEA

READ CASE STUDY

With Dynamic Yield, Sephora customers can seamlessly find the right products for their beauty needs.

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

Alexis Horowitz-Burdick

Managing Director, Sephora Digital SEA

READ CASE STUDY

We personalized homepage offers in real time and increased sales 35%.

With Dynamic Yield, we optimized our homepage and uploaded different variations of stand-alone products and sale offers to guide customers through the sales funnel. Instead of theorizing what would work best, we were able to automatically test different promotions and act on crucial decisions in real time

Hezi Rotem

CEO, Sabon

READ CASE STUDY

I was able to independently personalize all of our sites just weeks after signing.

As soon as I saw Dynamic Yield, I was excited by the possibility to leverage the platform to grow and engage our readership. Training and setup were a breeze and the tool has been an unbelievable asset.

David Lindsey

Chief Digital Officer, MediaDC

Dynamic Yield helps us deliver truly responsive experiences.

Our customers demand excellence from us and our couriers. Working with Dynamic Yield helps us to deliver the truly personalized and unique shopping experience online that our shoppers receive offline. Finding new innovative technologies to bring us closer to our customers makes a huge difference for us.

Neils Tonsen

CEO, Lamoda

READ CASE STUDY

Dynamic Yield is the perfect tool to help us maximize the value of our vast video library.

We can now automatically serve the most relevant videos to millions of viewers in minutes, delivering a unique experience to each Hallmark Channel visitor.

Josie Ventura

Vice President, Digital Crown Family Networks

READ CASE STUDY

We’ve completely transformed the fan experience on our website

We’ve completely transformed the fan experience on our website by working with Dynamic Yield. Their technology allows us to harness all of our data in one platform and act on that data to craft tailored sessions for every fan. It is truly a splendid product!

Robert Blanck

Head of eCommerce and Advertising, BILD

READ CASE STUDY

Dynamic Yield has been an invaluable partner to MyHomeMove

With Dynamic Yield we can deploy multiple personalization and optimization strategies from a single platform. Their customer success team is both responsive and innovative, constantly working with us to achieve better performance.

Neal Preece

eCommerce & Online Director, My Home Move

Dynamic Yield helps us test and elevate the user experience to another level

We have deployed Dynamic Yield's solution to improve onsite messaging, conversion optimization and lead generation. Their team offers great service and provides us with both creative solutions and technical enhancements to improve site performance.

Ivan Pavlovic

Marketing Manager, GenExtreme

I was blown away by Dynamic Yield's capabilities and ease of setup

The training and customer success team is world-class and allowed us to save valuable development time and drive sales within days of deployment.

Erik Smith

Media Director, Lawrence of La Brea

Dynamic Yield allows us to deliver a standout experience when players arrive onsite

With Dynamic Yield, we can personalize thousands of landing pages automatically to drive conversions. Optimizing this valuable acquisition channel has increased engagement, driven stronger loyalty and increased lifetime value.

Elad Rahamim

Webmaster, Winner.com

READ CASE STUDY

With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform.

Personalizing our onsite experience is essential to fulfilling our vision of being Europe’s favorite place to buy eyewear. With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform to delight our customers and drive more conversions.

Mirko Caspar

Managing Director, Mister Spex

Dynamic Yield has allowed us to take A/B testing to the next level, testing different variants at real-time with predictive capabilities.

Over time, we have combined the effect of multiple winning changes from experiments to demonstrate the measurable improvement of the new experience over the old one.

Monis Usman

Head of Marketing at Daraz Group

With Dynamic Yield we are able to change and run any kind of acquisition or personalized campaigns we like.

Dynamic Yield provides onsite solutions for most of our web personalization and testing which can safely be implemented in the app. The tool is highly customizable and is fantastic to use for an A/B test.

Nitika Khanna

Global Digital Marketing / CRM

We use Dynamic Yield to manage and target all onsite campaigns.

With a few clicks, it's quick and easy to build and deploy personalization, product recommendations across web and email and triggered emails for common events such as cart abandonment.

Valter Rolda

Marketing Tech at Linio

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