OUR MISSION

To help companies build amazing digital experiences with great agility and speed

Personalization is the cornerstone of exceptional customer experiences. Yet, traditional approaches fall short in delivering the level of customization customers crave. As pioneers in AI-native personalization, we recognize the need for radical change. Every interaction with a customer is an opportunity to deepen the connection and foster loyalty. Enter a brave new era of AI-powered hyper-personalization.

Built for agility, Dynamic Yield by Mastercard allows teams to build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

Teams can quickly take digital experiences from concept to execution, gain operational independence by working with a single operating system, and see value faster – augmented by our team of experts and scalable AI.

Redefining personalization and experience optimization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable infrastructure. With it, companies can build their own mix of powerful personalization and experimentation capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.

Trusted by leaders across industries

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Executive team

Ori Bauer

Ori Bauer

Chief Executive Officer

Ori has 20+ years of executive experience in both startups and large global corporations. Prior to joining Dynamic Yield, he was the Founder & CEO of Glean Health, an innovative, digital health data startup. Ori’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired: Storwize (acquired by IBM), Algotec (acquired by Eastman Kodak) and most recently Dynamic Yield (acquired by McDonald’s and then Mastercard). Today, he operates as the personalization platform’s CEO, responsible for driving the next chapter of Dynamic Yield’s growth.
Oded Leiba

Oded Leiba

Chief Customer Officer

Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has extensive experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.
Lilach Cohen

Lilach Cohen

Chief Financial Officer

Lilach Cohen is the Chief Financial Officer at Dynamic Yield. She has an MBA in Finance and BA in Economics, with over a decade of professional experience in accounting, financial management, operations & logistics, pricing, strategic acquisitions, treasury, business control & payroll. She recently served as the Deputy Storage CFO of IBM World Wide, providing financial oversight for its multi-billion dollar business. Prior to that, she served a few years in IBM Europe, acting as the Europe & MEA Storage CFO, leading all financial and business engagements and supporting selling products at a global scale. Earlier, she managed all financial engagements with IBM Europe business partners as its EcoSystem CFO. Lilach also mentored start-up companies under the IBM accelerator program and is an active Director member at a management provident fund, Direction.
Einat Haftel

Einat Haftel

Chief Product Officer

Einat Haftel is the Chief Product Officer of Product at Dynamic Yield, responsible for leading the innovation and growth of the company’s platform business. She has 20 years of experience in Artificial Intelligence and Predictive Analytics, developing and deploying large scale data-driven software products and platforms. In her last role, Einat served as VP of Product at Informatica, an enterprise data management software company with annual revenues of >$1bn. In her tenure, she has collaborated with engineers, analysts, statisticians, product managers, and served a variety of industries from banking to retail supply chain and insurance. Einat is an enthusiastic supporter of using Machine Learning, Applied Mathematics, and other Artificial Intelligence tools to improve the efficiency and productivity of business processes and practices. Einat Haftel received her MA degree from the Hebrew University in Israel.
Yaniv Navot

Yaniv Navot

Chief Marketing Officer

Yaniv leads the Global Marketing team at Dynamic Yield. He joined Dynamic Yield as the first marketing hire and has built the entire marketing technology stack from the ground up. He is a seasoned full-stack marketing expert with a proven track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique. Prior to joining Dynamic Yield, Yaniv spent over five years as the Head of Marketing at a reputable performance marketing agency, leading a team of over 20 marketing consultants for SEO, paid media, web analytics, and conversion optimization services. Yaniv holds a BA in Communication and Media.
Anoop Vasisht

Anoop Vasisht

Chief Revenue Officer

Anoop Vasisht is the Chief Revenue Officer of Dynamic Yield by Mastercard and is based in Berlin, Germany. Anoop has led over 100 Personalization & CX engagements with leading Retailers and Financial Institutions and was previously the Director for International Investments at ProSiebenSat.1, one of Germany’s leading media groups focusing on Partnerships, Investments & Business Development. He also led the Global CRM practice for Rocket Internet-based in Berlin covering e-commerce & marketplace assets.
Idan Bauer

Idan Bauer

Chief Technology Officer

Idan Bauer is the CTO of Dynamic Yield, leading all aspects of Dynamic Yield’s technology, including the platform R&D, Data Science, Program Management, and OPs. In his role, he is responsible for making sure the product is always running smoothly and at its peak. He also ensures his team is regularly rolling out new features and platform capabilities. He has 20 years of experience in the software industry, both in incubating new products and overseeing existing ones. In his last role, Idan managed four products that brought in a combined $500+ million in yearly revenue, as well as a 250-person team. In his tenure, Idan managed development, product, DevOps, QA, and project managers to work together and deliver four, interconnected products and was regularly engaged with customers from some of the world’s largest corporations. Idan received his B.A. in Business Administration from Baruch College in New York City.
Tal Raziel-Yosef

Tal Raziel-Yosef

Chief People Officer

Tal Raziel-Yosef leads human resources at Dynamic Yield and is responsible for recruitment, learning and development, supporting and promoting all business needs, and making Dynamic Yield a great place to work. With over 20 years of HR experience at mid-to-large-sized organizations, Tal most recently led HR in the systems unit at IBM in Israel. She spent 13 years at the company, where she oversaw several acquisitions, hired hundreds of employees, and supported several business units. Tal holds a B.A. in Behavioral Sciences and an M.A. in Organizational Psychology from Ben Gurion University.
Omer Felder

Omer Felder

Vice President, Head of QSR

Omer Felder is the VP, Head of QSR at Dynamic Yield. In his role, Omer is responsible for driving the successful expansion of our decision engine technology within the Quick Service Restaurant industry, where the likes of McDonald’s have already leveraged Dynamic Yield’s personalization capabilities to improve ordering experiences across its digital channels. He has a long history as a software executive, leading engineering and products teams at Hewlett Packard, Micro Focus, Mavenir, CyberArk, and other companies over the course of 20+ years.

What real growth looks like with personalization