Becoming the industry’s first Personalization Anywhere™ platform

Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and taught at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.

Aviad is a General Partner at Vertex Ventures, where he focuses on early stage enterprise software companies.
Prior to Vertex, Aviad was an investor with Bessemer Venture Partners, where he invested in and worked closely with some of Israel’s best startup companies including Traffix (acq. by F5), Ravello Systems (acq. By Oracle), Soluto (acq. by Asurion), Altair (acq. by Sony), Leaba Semiconductor (acq. by Cisco), Intucell (acq. by Cisco) and Wix (NASDAQ:WIX). Prior to Bessemer, Aviad worked at McKinsey & Co in NY, and he started his career as a software developer and a team leader in Scitex and Marvell. Aviad holds a dual B.Sc degree in Computer Science and Physics from Tel Aviv University and an MBA from The University of Chicago Booth School of Business.

Adam is a partner at BVP, where he manages the firm’s Herzliya office focused on investments in Israel and Europe. He joined BVP in 2007 after nine years with Jerusalem Venture Partners, where he was partner in their New York, Jerusalem and Beijing offices. Adam covers several areas of investment at BVP, but is focused primarily on consumer Internet companies, such as MyHeritage, Wix, Soluto, BillGuard and Fiverr, in his current portfolio. During his venture career, he has been involved in multiple exits across sectors and geographies, including Allot Communications (ALLT), Axis Network Technology (acquired by Ace Technology), Cogent Communications (COGT), Dune Networks (acquired by Broadcom), Intucell Systems (acquired by Cisco), Native Networks (acquired by Alcatel), Storwize (acquired by IBM) and Traffix (acquired by F5). Adam received a Bachelor of Science in Foreign Service from Georgetown University where he majored in economics and international business diplomacy.

Eric is an executive, entrepreneur and investor with extensive experience building, leading, and advising public and private companies in high growth technology markets. Eric has played key roles in raising $100M+ in funding for early and growth stage companies and providing over $2.6B in liquidity to investors and shareholders.

Currently Eric is the CEO of Tervela, the creator of Cloud FastPath, the market-leading Data in Motion software as a service (SaaS) platform. Previously Eric was Senior Vice President of Worldwide Sales and Business Development for publicly traded Unica Corporation, the #1 provider of marketing automation software, where he grew annual revenues from $3M to over $120M before the company was acquired by IBM for $500M. Eric also held sales and marketing roles at Kenan Systems, during Kenan’s growth from $10M to over $250M. Eric was a Director at Neolane, S.A. (bought by Adobe for $600M) and Empathica (bought by Mindshare for $40M).

Eric is founder and Chairman of R-E-A-C-H, a not for profit organization promoting research, education and awareness for children with Hirschsprung’s disease.

Eric is a Phi Beta Kappa graduate of Swarthmore College.

Prior to Marker, and between 2014-2016 Ziv served as a Board Member and COO at Outbrain and as a Managing Partner at GlenRock Israel since its inception in 2003 and until 2013. At GlenRock Ziv led investments in promising technology and healthcare startups including Mobileye (NYSE), Quigo (AOL), Outbrain, Kamada (NASDAQ), Evogene (NASDAQ), Rainbow Medical among others, and served on the board of 10 private and public companies.

Previously, Ziv was the CEO and a management consultant at POC Management Consulting where he was involved in dozens of strategic consulting projects for corporations and startups. Ziv served for six years in the Israeli Navy as an officer and a fleet and patrol boat commander.

Natalie Refuah is a Partner at Viola Growth, and has been with the fund since its inception in 2008. She is an experienced investment professional with a vast network of connections in the Israeli high-tech and VC/PE industries.

Viola Growth invests in growth-stage companies at the point where they need to develop and expand. The partners at Viola Growth have vast experience working with and strengthening management teams, building organic and non-organic growth plans, scaling operations and creating business partnerships with global leaders. Viola Growth is a member of the Viola Group, Israel’s leading technology-focused investment group with over $2.8 billion assets under management.

Prior to joining Viola, Natalie was at Evergreen Venture Partners, an Israeli venture capital fund, and an Associate in the Office of the Legal Advisor in the Israeli Ministry of Foreign Affairs. Natalie holds a special BA in Law and International Relations from the Hebrew University in Jerusalem, and an MBA (Summa Cum Laude) from Tel Aviv University. She is a member of the Israel Bar Association, and was part of the Global Consulting Practicum Program staff of the Recanati School of Business Management in Tel Aviv University and Wharton School of Business, University of Pennsylvania.

Daniel is the CEO of Clatech Ltd. and leads Technology investments in Israel for Access Industries. Daniel also serves on Access and Claltech’s behalf as a board member at a number of global technology companies, including Rocket Internet (FRA:RKET), Global Fashion Group (GFG) and Lazada, and he holds board or board observer positions in Israeli companies including Yotpo, Iron Source, Zerto. LightCyber and others.

Prior to Claltech & Access Daniel served as Vice President of Strategy & Business development at Clal Industries, one of Israel’s leading investment companies, and served as a board member or observer in companies such as Nesher, Golf&Co, Jafora, Netvision (Acquired by Cellcom), Jordan Valley (acquired by Bruker), Aternity (Acquired by Riverbed), Tigo, Fundtech (acquired by GTCR) and others. Prior to Clal Daniel held analyst positon at Elron (Nasdaq&TLSE: ELRN), an Israeli investment company focused on tech.

Daniel is an alumni of Harvard Business School, where he completed the school’s Program for Leadership Development. He also received a law degree (LLB, with honors) and an MBA from the Hebrew University of Jerusalem.