OUR MISSION
Becoming the industry’s first Personalization Anywhere™ platform
Dynamic Yield’s unique personalization technology was born out of the frustration felt by marketers with vendor bloat from point solutions and its detrimental impact on delivering consistent customer experiences.

Designed from the very beginning to be open and flexible, Dynamic Yield combines the strength of a unified repository for data with the tools to activate personalized interactions across web, apps, and email. A true end-to-end platform, its emergence in the market has replaced the fragmented experiences of siloed systems with a cohesive and relevant customer journey.
Today, Dynamic Yield powers individualized experiences for more than 600 million users each month across hundreds of global brands. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, recommendations, automatic optimization, and one-to-one messaging.
But as delivering experiences beyond traditional digital channels becomes more and more critical, in order to meet the future demands of global brands, Dynamic Yield is embarking on stage two of its vision and taking Personalization Anywhere™. The same capabilities driving massive revenue growth online will now expand into the physical world, connecting consumers and brands across a whole new set of modern digital interfaces.
Dynamic Yield is a wholly owned subsidiary of McDonald’s Corporation. Click here to read further.
Executive team

Liad Agmon
Co-Founder and CEO

Omri Mendellevich
Co-Founder and CTO

Ori Lavie
Senior Vice President, Sales

Mukund Ramachandran
Chief Marketing Officer

David Sasson
Chief Operating Officer

Ori Bauer
SVP Product & Engineering

Tal Raziel-Yosef
Vice President, Human Resources

Carmit Tevet-Kuzy
Chief Financial Officer

Oded Leiba
Vice President, Customer Success

Anoop Vasisht
GM, Europe

Jacob Silber
Vice President, Operations