Virtual marketing events to attend geared towards COVID-19 and beyond
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
Last updated: August 13, 2020
Even as the coronavirus continues to halt a majority of in-person marketing events and conferences (many of which were previously compiled in this list), marketers maintain an appetite to learn and network. Some events have been postponed to later this year, while others have been canceled altogether. Fortunately, many have gone digital, remotely gathering the brightest minds to share unique perspectives on trending topics and answer practitioners’ burning questions.
Of those, many are naturally interested in gaining insight into how other organizations are handling this global crisis. So, if you’re looking to join discussions with like-minded professionals or learn from industry leaders as it relates to the ever-changing COVID-19 situation and a post-COVID world, we’ve saved you the legwork and have compiled a list of the best virtual events for marketers across the globe, which we will continue to update on a weekly basis.
How to Drive Revenue Through Retention Marketing & Sales Enablement
When: Tuesday, August 18
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing. Tune in to learn why retention marketing is so important to your business and how personalized content marketing provides extra leverage for retention.
On the Frontline: Innovative Companies in COVID-19
When: Tuesday, August 18
On The Frontline is a live event series produced monthly by the World Retail Forum. In this episode, tune in to learn what some of the most innovative companies have done to be on the cutting edge of new practices in retail and keep customers engaged and sales up during a time of hardship.
The State of Retail Now And Beyond the Holidays
When: Wednesday, August 19
Retail has been one of the industries most affected by COVID-19. Shops have closed during the lockdown, and people have stopped making purchases as unemployment has skyrocketed. In this webinar, Neha Aletty will examine customer engagement trends against the backdrop of today’s complex pandemic environment, the behavioral differences between consumers acquired before and during COVID, and what to expect from the 2020 holiday season.
XP Roundtable: The Different Stages of Maturity in Testing and Personalization
When: Wednesday, August 26
Led by Dynamic Yield’s Channels Manager, Parker Block, Personalization Pioneer’s second XP Roundtable will cover the different stages of maturity in personalization and A/B testing, how to best scale a program, and how brands can create a great customer experience to achieve lucrative results. Tune in to learn how to identify high-impact personalization opportunities and the impact of cross-functional teams when scaling.
On the Frontline: Experience Retail in the Age of COVID-19
When: Tuesday, September 1
In this episode of On the Frontline, examine best practices for engaging consumers in physical, virtual, and mixed reality retail. Join Liyia Wu, Founder & CEO of ShopShops to discuss how to engage shoppers from home and explore some of the most innovative brands that are using this practice and learn how they have adapted it during the challenge of COVID-19.
Reuters Events: Strategic Marketing USA
When: Thursday, November 5- Friday, November 6
We are amidst the most dramatic shift in consumer expectations in a lifetime. The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.
We’re excited to see so many great organizations quickly adapting to change and embracing digital connectivity. These events and series will address pressing questions and provide tips on how to face new challenges and adversity, so we hope you find them helpful.
We’ll also be putting together a few of our own virtual events over the coming weeks, so be sure to visit our Events site. And keep checking back periodically for the latest on upcoming industry programs!