Virtual marketing events to attend geared towards COVID-19 and beyond
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
Last updated: October 9, 2020
Even as the coronavirus continues to halt a majority of in-person marketing events and conferences (many of which were previously compiled in this list), marketers maintain an appetite to learn and network. Some events have been postponed to later this year, while others have been canceled altogether. Fortunately, many have gone digital, remotely gathering the brightest minds to share unique perspectives on trending topics and answer practitioners’ burning questions.
Of those, many are naturally interested in gaining insight into how other organizations are handling this global crisis. So, if you’re looking to join discussions with like-minded professionals or learn from industry leaders as it relates to the ever-changing COVID-19 situation and a post-COVID world, we’ve saved you the legwork and have compiled a list of the best virtual events for marketers across the globe, which we will continue to update on a weekly basis.
Winning the Covid Holiday Season
When: Monday, October 12
Covid-19 has changed many things about our lives, and the way we shop is one of them. Consumer preferences have changed, eCommerce is taking the front lead on sales, and delivery services are adding on delivery surcharge. Join Optimove’s Director of Strategic Services, Yoni Barzilay, to gain data driven insights into the campaigns you need to run ahead of this upcoming holiday season and best marketing strategies for the holiday season amid these unprecedented times.
Building and Growing an Engaged Community in a Virtual World
When: Tuesday, October 20th
Zoom fatigue is real and the demand for intentional and interactive programming is taking a front seat. Tune in to learn how to create impactful and engaging experiences that build genuine connections with your most valuable relationships.
Cómo Rentabilizar el Incremento de la Actividad Online: Personaliza tu ecommerce y genera más impacto
When: Thursday, October 22
En los últimos meses, el sector fashion y apparel ha experimentado un aumento de tráfico online, una oportunidad única para impactar a nuevos usuarios online. En este roundtable con Dynamic Yield y Metriplica, queremos abordar cómo la personalización puede ayudar a las marcas a explotar todos estos nuevos datos y crear experiencias únicas que generen impacto y más revenue.
New Strategies for Driving Impulse Purchase
When:Tuesday, October 27
The coronavirus pandemic has dramatically altered the retail landscape in numerous ways that continue to challenge brand marketers struggling to deal with the present and plan for the future. With more shopping moving online and away from the physical checkout lane, and with brick-and-mortar retailers moving toward self-service, mobile payment and even cashier-less stores, how will impulse brands get their products in front of shoppers? Join this expert panel of thought leaders who will assess the current state of impulse buying and examine some alternative strategies and tactics that brands should consider.
eCommerce Espresso: LoyaltyLion and BigCommerce
When: Wednesday, October 28
58% of retailers say they’re prepared for 2020’s holiday season. Are you? Tune into this webinar to hear expert’s advice on their Q4 strategy for Black Friday and Cyber Monday. Learn how to re-engage shoppers before the seasonal shopping period and listen in on some of the biggest learnings and takeaways from the eComm industry during COVID-19 times.
Holidays, Unwrapped: How to Prepare for a Very Different Black Friday Cyber Monday
When: Thursday, October 29
Experts anticipate that more than 75% of US shoppers will turn online for their gifting needs this 2020 holiday season. With buying habits taking an unprecedented turn, how can eCommerce brands ensure this holiday season is merry and bright? Join eCommerce and DTC experts as they unwrap what it takes to make this holiday season a success for both you and your customers.
Reuters Events: Strategic Marketing USA
When: Thursday, November 5- Friday, November 6
We are amidst the most dramatic shift in consumer expectations in a lifetime. The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.
We’re excited to see so many great organizations quickly adapting to change and embracing digital connectivity. These events and series will address pressing questions and provide tips on how to face new challenges and adversity, so we hope you find them helpful.
We’ll also be putting together a few of our own virtual events over the coming weeks, so be sure to visit our Events site. And keep checking back periodically for the latest on upcoming industry programs!