Virtual marketing events to attend geared towards COVID-19 and beyond
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
Last updated: August 4, 2020
Even as the coronavirus continues to halt a majority of in-person marketing events and conferences (many of which were previously compiled in this list), marketers maintain an appetite to learn and network. Some events have been postponed to later this year, while others have been canceled altogether. Fortunately, many have gone digital, remotely gathering the brightest minds to share unique perspectives on trending topics and answer practitioners’ burning questions.
Of those, many are naturally interested in gaining insight into how other organizations are handling this global crisis. So, if you’re looking to join discussions with like-minded professionals or learn from industry leaders as it relates to the ever-changing COVID-19 situation and a post-COVID world, we’ve saved you the legwork and have compiled a list of the best virtual events for marketers across the globe, which we will continue to update on a weekly basis.
Making Sense (and Money) in the New Partner Ecosystem
When: Tuesday, August 4
Given structural changes in our economy before and after COVID-19, new buying journeys, and emerging technologies, most firms are now considering the formation of partnership ecosystems as the key ingredient to survival (and success). Given that ecosystems are different than traditional indirect channels, how will the new world order look? What role will partnerships play? How will they disrupt the current way businesses operate? Tune in to watch Forrester’s, Jay McBain as he unpacks new research on channel innovations across people, processes, programs, and technology.
Navigating the New Normal of the Event Industry (North America)
When: Wednesday, August 12
The event industry has taken a serious beating from the COVID-19 pandemic. The world’s concept of gathering has changed, and it’s clear that virtual events are starting to represent the “new normal”. Though the crisis has been challenging, the experience has also provided unique opportunities and avenues for the event industry.
In this webinar, join industry experts that will share and educate, while clearly demonstrating the leading and driving role of our industry to grow together and become a global force once again on our new normal.
How to Drive Revenue Through Retention Marketing & Sales Enablement
When: Tuesday, August 18
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing. Tune in to learn why retention marketing is so important to your business and how personalized content marketing provides extra leverage for retention.
The State of Retail Now And Beyond the Holidays
When: Wednesday, August 19
Retail has been one of the industries most affected by COVID-19. Shops have closed during the lockdown, and people have stopped making purchases as unemployment has skyrocketed. In this webinar, Neha Aletty will examine customer engagement trends against the backdrop of today’s complex pandemic environment, the behavioral differences between consumers acquired before and during COVID, and what to expect from the 2020 holiday season.
XP Roundtable: The Different Stages of Maturity in Testing and Personalization
When: Wednesday, August 26
Led by Dynamic Yield’s Channels Manager, Parker Block, Personalization Pioneer’s second XP Roundtable will cover the different stages of maturity in personalization and A/B testing, how to best scale a program, and how brands can create a great customer experience to achieve lucrative results. Tune in to learn how to identify high-impact personalization opportunities and the impact of cross-functional teams when scaling.
Reuters Events: Strategic Marketing USA
When: Thursday, November 5- Friday, November 6
We are amidst the most dramatic shift in consumer expectations in a lifetime. The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now. Reuters Events: Strategic Marketing USA is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.
We’re excited to see so many great organizations quickly adapting to change and embracing digital connectivity. These events and series will address pressing questions and provide tips on how to face new challenges and adversity, so we hope you find them helpful.
We’ll also be putting together a few of our own virtual events over the coming weeks, so be sure to visit our Events site. And keep checking back periodically for the latest on upcoming industry programs!