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Prioritization Template for Personalization Program Management

user conversion personalization platform

Choosing the right experimentation and personalization platform; do or die

There are no failed A/B tests: How to ensure every experiment yields meaningful results

search discovery

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

Guidelines for running effective Bayesian A/B tests

A/A testing and decision making in experimentation

The rise of deep learning-based recommendations

Strategizing for omnichannel personalization at scale

Server-side testing and personalization explained

client-side vs server-side

Client-side vs server-side A/B testing and personalization

apmex product recommendations

The gold standard for recommendations: An APMEX case study

replenishable products

Product recommendation best practices for brands selling replenishable products

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

RFP Template for Personalization and Experience Optimization

Maintaining an engaged remote workforce throughout COVID-19

Lessons from HR – maintaining an engaged remote workforce throughout COVID-19

client-side A/B testing

Client-side testing and personalization explained

virtual events

Virtual marketing events to attend geared towards COVID-19

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

recommended reading

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

tips from home

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

Navigating COVID-19 – best practices marketers should adopt during times of crisis

How marketers can manage irregular inventory levels during COVID-19

The positive stories of brands who are fighting coronavirus with a purpose

personalization framework

Building a personalization framework designed to scale

covid-related podcasts

Tuning in: Marketing podcast episodes for tackling COVID-19

Frequentist approach

The Frequentist Approach to A/B Testing

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