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Targeting & Personalization Article

Make it Rein this Holiday with a Scalable Approach to Personalization

by Ben Malki
Targeting & Personalization Article

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

by Shana Pilewski
Targeting & Personalization Article

Personalization IRL: The Rise of Tailored Physical Experiences

by Omri Mendellevich
A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez
A/B Testing & Optimization Article

The Evolution of Artificial Intelligence Marketing and Personalization

by Gidi Vigo
Targeting & Personalization Article

Why digital success is now predicated on collaboration between marketing and product

by Liad Agmon
50+ marketing events 2021
CRO & Growth Marketing Article

50+ of the Best Digital Marketing Conferences 2021

by Gabrielle Blinderman
Targeting & Personalization Article

Where rule-based targeting ends and machine learning begins

by Yaniv Navot
Yaniv Navot eCommerce Fastlane podcast
Targeting & Personalization Article

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

by Shana Pilewski
CRO & Growth Marketing Article

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

by Yarden Goor and Leah Retta
Elkjop case study
CRO and Growth Marketing Lesson

Building customer-centric digital experiences: An Elkjop case study

by Leah Retta
CRO & Growth Marketing Article

Key insights, trends, and findings from our eCommerce benchmarks tool

by Leah Retta
Targeting & Personalization Article

Personalization in financial services – the power and prerequisites

by Nathan Richter
A/B Testing & Optimization Article

High-impact eCommerce navigation optimization ideas to improve product discovery

by Leah Retta
Data & Analytics Article

Online Privacy: The Realpolitik of Browser Wars and the Future

by Elad Rosenheim
A/B Testing & Optimization Article

The rise of headless commerce – a comprehensive technical guide

by James Hampson
A/B Testing & Optimization Article

Prioritization Template for Personalization Program Management

by Kamal Karim
user conversion personalization platform
Targeting & Personalization Article

Choosing the right experimentation and personalization platform; do or die

by David Mannheim
A/B Testing & Optimization Lesson

There are no failed A/B tests: How to ensure every experiment yields meaningful results

by Alex Fitzgerald
search discovery
Targeting & Personalization Article

Search Discovery on how experience optimization can kickstart digital transformation

by Gabrielle Blinderman
Targeting & Personalization Article

Takeaways from XP Roundtable: Amazon in Times of Crisis

by Gabrielle Blinderman
A/B Testing & Optimization Lesson

Guidelines for running effective Bayesian A/B tests

by Ron Kenett and David Steinberg
A/B Testing & Optimization Lesson

A/A testing and decision making in experimentation

by David Steinberg and Ron Kenett
Deep learning recommender systems
Product Recommendations Lesson

The rise of deep learning-based recommendations

by Vladi Rozhavsky
Personalization & Targeting Lesson

Strategizing for omnichannel personalization at scale

by Shana Pilewski
Advanced Experimentation Lesson

Server-side testing and personalization explained

by John Peeler
client-side vs server-side
A/B Testing & Optimization Lesson

Client-side vs server-side A/B testing and personalization

by John Peeler

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