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Become a personalization pro

Our in-depth articles and how-to guides will help you
master personalization in practice

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Targeting & Personalization Article

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

by Ori Bauer
Recommendations, Targeting & Personalization Article

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

by Yaron Muzikant
Targeting & Personalization Article

Unlocking Personalization in Financial Services: The Power of Audience Strategy

by Erika Whitestone
Targeting & Personalization Article

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

by Harry Hanson-Smith
CRO & Growth Marketing, Targeting & Personalization Article

A quick guide to personalization across the customer lifecycle for financial services

by Nathan Richter
Targeting & Personalization Article

Personalization: the key to optimizing the metaverse shopping experience

by Harry Hanson-Smith
Targeting & Personalization Article

5 ways personalization boosts customer acquisition for banking brands

by Mukund Ramachandran
Targeting & Personalization Article

How dynamic personalization transforms retail and supply chain management

by Ori Bauer
Targeting & Personalization Article

How the exponential revenue gains from personalization are too big for financial services to ignore

by Ernie Santeralli
Targeting & Personalization Article

Why the webstore has become predictable and how guided selling can fix it

by Harry Hanson-Smith
Targeting & Personalization Article

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

by Eleftherios Kousakis
Targeting & Personalization Article

Make it rein this Holiday with a scalable approach to personalization

by Ben Malki
Targeting & Personalization Article

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

by Shana Pilewski
Targeting & Personalization Article

Personalization IRL: The rise of tailored physical experiences

by Omri Mendellevich
A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez
A/B Testing & Optimization Article

The evolution of artificial intelligence in marketing and personalization

by Gidi Vigo
Targeting & Personalization Article

Why digital success is now predicated on collaboration between marketing and product

by Liad Agmon
Targeting & Personalization Article

Where rule-based targeting ends and machine learning begins

by Yaniv Navot
Yaniv Navot eCommerce Fastlane podcast
Targeting & Personalization Article

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

by Shana Pilewski
CRO & Growth Marketing Article

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

by Yarden Goor and Leah Retta
Elkjop case study
CRO and Growth Marketing Lesson

Building customer-centric digital experiences: An Elkjop case study

by Shana Pilewski
CRO & Growth Marketing Article

Key insights, trends, and findings from our eCommerce benchmarks tool

by Shana Pilewski
Targeting & Personalization Article

Personalization in financial services – the power and prerequisites

by Nathan Richter
A/B Testing & Optimization Article

High-impact eCommerce navigation optimization ideas to improve product discovery

by Leah Retta
Data & Analytics Article

Online Privacy: The Realpolitik of Browser Wars and the Future

by Elad Rosenheim
A/B Testing & Optimization Article

The rise of headless commerce – a comprehensive technical guide

by James Hampson
A/B Testing & Optimization Article

Prioritization Template for Personalization Program Management

by Kamal Karim

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