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Become a personalization pro

Our in-depth articles and how-to guides will help you
master personalization in practice

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Data & Analytics Article

Organizing Personalization Around Revenue Goals: A 4-Step Method for Financial Institutions

by Erika Whitestone
Recommendations, Targeting & Personalization Article

Personalization’s Influence (and Necessity) Across The Online Grocery Journey

by Liz Powell
Recommendations Article

Innovation Through Structure: Mastering the Product Feed with home24

by Gianluca Randisi
Recommendations, Targeting & Personalization Article

5 Personalization Strategies to Bring the Magic of the In-Store Grocery Experience, Online

by Liz Steelman
A/B Testing & Optimization, Targeting & Personalization Article

Why A/B Testing and Personalization Are More Powerful Together

by Yaniv Navot
CRO & Growth Marketing, Recommendations, Targeting & Personalization Article

Personalizing QSR Mobile Apps: A Distinctive Growth Opportunity

by Yaron Muzikant
Targeting & Personalization Article

Personalization in QSR: The Possibilities You Didn’t Know Existed

by Liz Steelman
Targeting & Personalization Article

4 Signs It’s Time To Move Beyond Your ESP’s Personalization Functionality

by Ernie Santeralli
Recommendations Article

The Power of Recommendations in Financial Services

by Erika Whitestone
Targeting & Personalization Article

Amazon Prime Day: Strategies to Personalize like a Goliath

by Shana Pilewski
Targeting & Personalization Article

An Intro to MACH Architecture

by Liz Steelman
Targeting & Personalization Article

Financial Institutions Are Missing Out on Personalization

by Ori Bauer
Targeting & Personalization Article

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

by Ori Bauer
Recommendations, Targeting & Personalization Article

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

by Yaron Muzikant
Targeting & Personalization Article

Unlocking Personalization in Financial Services: The Power of Audience Strategy

by Erika Whitestone
Targeting & Personalization Article

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

by Harry Hanson-Smith
CRO & Growth Marketing, Targeting & Personalization Article

A quick guide to personalization across the customer lifecycle for financial services

by Nathan Richter
Targeting & Personalization Article

Personalization: the key to optimizing the metaverse shopping experience

by Harry Hanson-Smith
Targeting & Personalization Article

5 ways personalization boosts customer acquisition for banking brands

by Mukund Ramachandran
Targeting & Personalization Article

How dynamic personalization transforms retail and supply chain management

by Ori Bauer
Targeting & Personalization Article

How the exponential revenue gains from personalization are too big for financial services to ignore

by Ernie Santeralli
Targeting & Personalization Article

Why the webstore has become predictable and how guided selling can fix it

by Harry Hanson-Smith
Targeting & Personalization Article

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

by Eleftherios Kousakis
Targeting & Personalization Article

Make it rein this Holiday with a scalable approach to personalization

by Ben Malki
Targeting & Personalization Article

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

by Shana Pilewski
Targeting & Personalization Article

Personalization IRL: The rise of tailored physical experiences

by Omri Mendellevich
A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez

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