Targeting & Personalization

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user conversion personalization platform

Choosing the right experimentation and personalization platform; do or die

search discovery

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

Strategizing for omnichannel personalization at scale

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

RFP Template for Personalization and Experience Optimization

virtual events

Virtual marketing events to attend geared towards COVID-19

recommended reading

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

tips from home

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

Navigating COVID-19 – best practices marketers should adopt during times of crisis

How marketers can manage irregular inventory levels during COVID-19

The positive stories of brands who are fighting coronavirus with a purpose

personalization framework

Building a personalization framework designed to scale

covid-related podcasts

Tuning in: Marketing podcast episodes for tackling COVID-19

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

iGaming personalization

How personalization can set iGaming companies free from high CAC

user affinity

One-to-one targeting with affinity-based personalization

targeting

Identifying your most valuable customer segments

opportunity cost

The opportunity cost associated with personalization

culture of experimentation

How to create an ongoing culture of experimentation

5 personalization strategies finance marketers can take to the bank

When it’s time to involve an agency in your personalization efforts

How to successfully pitch personalization to your boss

Be my valentine – an eCommerce marketers handbook to the most romantic day of the year

How financial brands can set realistic personalization expectations and still see big results

LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world

intro to personalization

Introduction to website personalization

What’s Happening With Personalization on the Front Lines

personas

Turning Personas into Data-Driven Profiles for Segmentation

popups

The Impact of Popups, Overlays, and Interstitials on SEO

Real-time personalization webinar

10 Ways To Merchandise Trending Products

A New York Sports Fan’s Desperate Plea for Personalization

50 research-backed web personalization statistics

Personalize Like Amazon

The 26-Point Checklist for Closing the Amazon Gap

segmentation

Segmentation and targeting for anonymous visitors

best eCommerce books

9 Must-Read Books For Every eCommerce Professional

Beating Email Fatigue with Smart Personalization

Partner Spotlight: It’s Good to Be LeROI

In the Age of Amazon, Why Isn’t Every Retail Customer Experience Personalized?

Next-Level Personalization Using The Holistic Approach

A Proven Process for Onboarding Marketing Technology

Shopping Cart Abandonment Discovery Tool

Introducing: Shopping Cart Abandonment Use Cases Discovery Tool

Partner Spotlight with BVAccel

Partner Spotlight: The Golden Age of Personalization with BVAccel

The Importance of Open Architecture in Digital Marketing Software

The Importance of an Open Architecture Digital Marketing Software

Partner Spotlight: Beyond Personalization Tech with WiderFunnel

Personalization Now

Personalization: Tomorrow is Now

Personalization Technology: The Build vs. Buy Decision

Amazon Prime Day

Amazon Prime Day: Strategies to Personalize like a Goliath

The Intersection of Insights and Personalization

The Intersection of Insights, Personalization, and Eggs

Centered around personalization: The Farmer’s Dog case study

Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict

Euromonitor International

Trendseeder

fjallraven

Full-scale personalization: A Fjällräven case study

Why Personalization is The Key to Capitalizing on What Won’t Change

Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

Real-Time Personalization: The Gift That Helps Gift Giving

The Secret to Maximizing the Lifetime Value of Your Holiday Shoppers

Santa’s Helpers: Five Strategies for Increasing eCommerce Sales During the Holiday Shopping Season

Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays

8 Quick Wins to Increase eCommerce Holiday Sales

8 Quick Wins to Increase eCommerce Holiday Sales

The Secret to Running Smarter Retargeting Campaigns

The Secret to Running Smarter Dynamic Remarketing Campaigns

9 Must-Haves for Choosing an eCommerce Personalization Solution

Choosing an eCommerce personalization platform

Debunking 4 Common Personalization Myths

4 Common Personalization Myths Marketers Need to Stop Believing

6 Powerful Infographics for Publishers

6 Powerful Digital Marketing Infographics Publishers Must See

23 Illuminating eCommerce Shopping Behavior Trends and Predictions

personalization team

The Roles & Structure of an Agile Personalization & Optimization Team

The Dialog between Data, Segmentation and Personalization and its Impact on Customer Experience

The Dialog between Segmentation & Personalization and its Impact on Customer Experience

10 Powerful Customer Experience Stats and Insights that You Can’t Ignore

10 Powerful Customer Experience Stats and Insights that You Can’t Ignore

Deliver Personalized Experiences through Visitor Segmentation

6 Personalization Trends to Watch For

Noah Fleming Interview

Evergreen Book Interview with Noah Fleming

5 Cyber Week Product Pages You Need to Study

Why News Publishers Are Still Getting Personalization Wrong

Marketing Personalization Book Covers

5 Marketing Personalization Books Every Marketer Must Read

7 Black Friday Mistakes to Avoid on Your Ecommerce Site

Personalized Landing Pages: A Recipe for Success

Personalized Landing Pages: A Recipe for Success

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