Development Archives — Dynamic Yield

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The evolution of artificial intelligence in marketing and personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

James Hampson

The rise of headless commerce – a comprehensive technical guide

All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

Vladi Rozhavsky

The rise of deep learning-based recommendations

As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.

John Peeler

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

John Peeler

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

John Peeler

Client-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.

Shana Pilewski

Building a personalization framework designed to scale

A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.

Oran Hirsch

Turning messy data into a gold mine using Spark, Flink, and ScyllaDB

With our user’s data spread out across numerous locations, a set of real challenges emerged. Find out how we set out to unify it, along with all the technical decisions we made and new opportunities it unlocked.