Leadership Archives — Dynamic Yield

Personalization IRL: The Rise of Tailored Physical Experiences

Learn how organizations can merge online and offline interactions to elevate the customer experience in real life (IRL).

Jonatan Ramirez

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The Evolution of Artificial Intelligence Marketing and Personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Gabrielle Blinderman

50+ of the Best Digital Marketing Conferences 2021

50+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.

Yaniv Navot

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

Shana Pilewski

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.

Nathan Richter

Personalization in financial services – the power and prerequisites

Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

David Mannheim

Choosing the right experimentation and personalization platform; do or die

When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.

Gabrielle Blinderman

Search Discovery on how experience optimization can kickstart digital transformation

Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.

Gabrielle Blinderman

Takeaways from XP Roundtable: Amazon in Times of Crisis

During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.

Vladi Rozhavsky

The rise of deep learning-based recommendations

As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

John Peeler

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

John Peeler

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

Shana Pilewski

The gold standard for recommendations: An APMEX case study

We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.

Yaniv Navot

RFP Template for Personalization and Experience Optimization

RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.

Noa Swickley

Lessons from HR – maintaining an engaged remote workforce throughout COVID-19

Now working with a fully remote team, our HR & People Operations Manager shares tips on how she’s maintained Dynamic Yield’s company culture during this unprecedented time.

Driving Big Results with Personalization

Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM
88% increase in revenue
+4.2% ARPU FROM PDP RECOMMENDATIONS
118% increase in ARPU

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Personalization IRL: The Rise of Tailored Physical Experiences

Personalization and A/B testing with single page application frameworks

The Evolution of Artificial Intelligence Marketing and Personalization

Why digital success is now predicated on collaboration between marketing and product

50+ of the Best Digital Marketing Conferences 2021

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

Personalization in financial services – the power and prerequisites

Online Privacy: The Realpolitik of Browser Wars and the Future

Prioritization Template for Personalization Program Management

Choosing the right experimentation and personalization platform; do or die

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

The rise of deep learning-based recommendations

Strategizing for omnichannel personalization at scale

Server-side testing and personalization explained

Client-side vs server-side A/B testing and personalization

The gold standard for recommendations: An APMEX case study

RFP Template for Personalization and Experience Optimization

Lessons from HR – maintaining an engaged remote workforce throughout COVID-19