Where rule-based targeting ends and machine learning begins
Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.
Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization
An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Personalization in financial services – the power and prerequisites
Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.
Online Privacy: The Realpolitik of Browser Wars and the Future
Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.
Prioritization Template for Personalization Program Management
We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.
Choosing the right experimentation and personalization platform; do or die
When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.
Search Discovery on how experience optimization can kickstart digital transformation
Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
Takeaways from XP Roundtable: Amazon in Times of Crisis
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
The rise of deep learning-based recommendations
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
Server-side testing and personalization explained
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.
Client-side vs server-side A/B testing and personalization
An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
RFP Template for Personalization and Experience Optimization
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.
Lessons from HR – maintaining an engaged remote workforce throughout COVID-19
Now working with a fully remote team, our HR & People Operations Manager shares tips on how she’s maintained Dynamic Yield’s company culture during this unprecedented time.
Virtual marketing events to attend geared towards COVID-19
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
Recommended COVID-19 reading – a curated list of the week’s top marketing articles
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
The positive stories of brands who are fighting coronavirus with a purpose
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
