Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.
An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.
Now working with a fully remote team, our HR & People Operations Manager shares tips on how she’s maintained Dynamic Yield’s company culture during this unprecedented time.
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Issues we’re starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design.
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.
