
Make it Rein this Holiday with a Scalable Approach to Personalization
Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.
Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
Learn how organizations can merge online and offline interactions to elevate the customer experience in real life (IRL).
Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.
Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.
DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.
50+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.
Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.
An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.
To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.
Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.
All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.
We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.
When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.
With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.
Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.