Where rule-based targeting ends and machine learning begins
Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.
Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization
An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Building customer-centric digital experiences: An Elkjop case study
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
Personalization in financial services – the power and prerequisites
Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.
High-impact eCommerce navigation optimization ideas to improve product discovery
To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.
Online Privacy: The Realpolitik of Browser Wars and the Future
Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.
The rise of headless commerce – a comprehensive technical guide
All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.
Prioritization Template for Personalization Program Management
We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.
Choosing the right experimentation and personalization platform; do or die
When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.
There are no failed A/B tests: How to ensure every experiment yields meaningful results
With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.
Search Discovery on how experience optimization can kickstart digital transformation
Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
Takeaways from XP Roundtable: Amazon in Times of Crisis
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
Guidelines for running effective Bayesian A/B tests
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
A/A testing and decision making in experimentation
A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.
Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
How Lamps Plus is helping customers redesign their homes during quarantine and recovery
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
Virtual marketing events to attend geared towards COVID-19
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Recommended COVID-19 reading – a curated list of the week’s top marketing articles
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
