Marketing Archives — Dynamic Yield

Make it Rein this Holiday with a Scalable Approach to Personalization

Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.

Shana Pilewski

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.

Omri Mendellevich

Personalization IRL: The Rise of Tailored Physical Experiences

Learn how organizations can merge online and offline interactions to elevate the customer experience in real life (IRL).

Jonatan Ramirez

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The Evolution of Artificial Intelligence Marketing and Personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Gabrielle Blinderman

50+ of the Best Digital Marketing Conferences 2021

50+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.

Yaniv Navot

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

Shana Pilewski

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.

Shana Pilewski

Building customer-centric digital experiences: An Elkjop case study

We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.

Nathan Richter

Personalization in financial services – the power and prerequisites

Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.

Leah Retta

High-impact eCommerce navigation optimization ideas to improve product discovery

To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

James Hampson

The rise of headless commerce – a comprehensive technical guide

All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

Choosing the right experimentation and personalization platform; do or die

David Mannheim

Driving Big Results with Personalization

Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM
88% increase in revenue
+4.2% ARPU FROM PDP RECOMMENDATIONS
118% increase in ARPU

Make it Rein this Holiday with a Scalable Approach to Personalization

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Personalization IRL: The Rise of Tailored Physical Experiences

Personalization and A/B testing with single page application frameworks

The Evolution of Artificial Intelligence Marketing and Personalization

Why digital success is now predicated on collaboration between marketing and product

50+ of the Best Digital Marketing Conferences 2021

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

Building customer-centric digital experiences: An Elkjop case study

Personalization in financial services – the power and prerequisites

High-impact eCommerce navigation optimization ideas to improve product discovery

Online Privacy: The Realpolitik of Browser Wars and the Future

The rise of headless commerce – a comprehensive technical guide

Prioritization Template for Personalization Program Management

Choosing the right experimentation and personalization platform; do or die

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

Guidelines for running effective Bayesian A/B tests

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Make it Rein this Holiday with a Scalable Approach to Personalization

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Personalization IRL: The Rise of Tailored Physical Experiences

Personalization and A/B testing with single page application frameworks

The Evolution of Artificial Intelligence Marketing and Personalization

Why digital success is now predicated on collaboration between marketing and product

50+ of the Best Digital Marketing Conferences 2021

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

Building customer-centric digital experiences: An Elkjop case study

Personalization in financial services – the power and prerequisites

High-impact eCommerce navigation optimization ideas to improve product discovery

Online Privacy: The Realpolitik of Browser Wars and the Future

The rise of headless commerce – a comprehensive technical guide

Prioritization Template for Personalization Program Management

Choosing the right experimentation and personalization platform; do or die

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

Guidelines for running effective Bayesian A/B tests