Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.
Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let’s dive into the math.
Known for being less restrictive, highly intuitive, and more reliable, let’s dive into the math behind the Bayesian Approach to statistical inference and find out why.
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
