Product Management Archives

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

With a set of consumer behaviors exclusive to the industry, QSRs must ask equally unique questions to reap the full benefits of personalization.

Yaron Muzikant

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

QSRs only know 10% of their drive-thru guests. These strategies will help you deliver personalized experiences to the other 90% of your traffic.

Jonatan Ramirez

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The evolution of artificial intelligence in marketing and personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

James Hampson

The rise of headless commerce – a comprehensive technical guide

All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

David Mannheim

Choosing the right experimentation and personalization platform; do or die

When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.

Alex Fitzgerald

There are no failed A/B tests: How to ensure every experiment yields meaningful results

With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.

Gabrielle Blinderman

Search Discovery on how experience optimization can kickstart digital transformation

Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.

Vladi Rozhavsky

The rise of deep learning-based recommendations

As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

John Peeler

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

John Peeler

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

Gidi Vigo

Product recommendation best practices for brands selling replenishable products

To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.

Yaniv Navot

RFP Template for Personalization and Experience Optimization

RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.