Agnostic Archives — Dynamic Yield

Personalization: the key to optimizing the metaverse shopping experience

Yesterday, shoes were sold in-store. Today it’s online. Tomorrow it will be in the metaverse.

How dynamic personalization transforms retail and supply chain management

The power lies in not only anticipating customer needs but also preventing churn, an essential mitigation factor in critical scenarios.

Jonatan Ramirez

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The evolution of artificial intelligence in marketing and personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Yaniv Navot

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

Leah Retta

High-impact eCommerce navigation optimization ideas to improve product discovery

To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

David Mannheim

Choosing the right experimentation and personalization platform; do or die

When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.

Alex Fitzgerald

There are no failed A/B tests: How to ensure every experiment yields meaningful results

With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.

Gabrielle Blinderman

Search Discovery on how experience optimization can kickstart digital transformation

Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.

Ron Kenett, David Steinberg

Guidelines for running effective Bayesian A/B tests

In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.

David Steinberg, Ron Kenett

A/A testing and decision making in experimentation

A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.

Vladi Rozhavsky

The rise of deep learning-based recommendations

As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

John Peeler

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

John Peeler

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

Yaniv Navot

RFP Template for Personalization and Experience Optimization

RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.

Noa Swickley

Lessons from HR – maintaining an engaged remote workforce throughout COVID-19

Now working with a fully remote team, our HR & People Operations Manager shares tips on how she’s maintained Dynamic Yield’s company culture during this unprecedented time.

Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources