Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization
An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds
After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.
Building customer-centric digital experiences: An Elkjop case study
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
Key insights, trends, and findings from our eCommerce benchmarks tool
The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.
The rise of headless commerce – a comprehensive technical guide
All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.
Takeaways from XP Roundtable: Amazon in Times of Crisis
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
The rise of deep learning-based recommendations
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
Product recommendation best practices for brands selling replenishable products
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
How Lamps Plus is helping customers redesign their homes during quarantine and recovery
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
Navigating COVID-19 – best practices marketers should adopt during times of crisis
From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.
How marketers can manage irregular inventory levels during COVID-19
Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action.
The essentials for choosing the right product recommendation strategy
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
Two decades in the making – the powerful strategies behind the Amazon recommendation engine
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
Applying merchandising rules to product recommendations
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
The power of collaborative filtering
With collaborative filtering, marketers can tap user data to produce product recommendations tailored to users’ individual affinities and shopping behaviors.
Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
