In a digital landscape filled with choice, furniture brands must rethink how they engage customers online. Here are the pitfalls of old-school segmentation when engaging modern furniture buyers – and how to avoid them.
It’s time for fashion retailers to use guided selling personalization tactics to engender loyalty and stand out.
Typically a time of mass discounting, brands can minimize costly price slashing and set themselves apart by understanding and tailoring experiences based on the three main Black Friday shopping personas.
Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.
After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.
All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.
Irregularities in inventory levels have become a major challenge for retailers due to continued supply chain issues. To help combat this, we’ve compiled some strategies marketers can rely on as they spring into action.
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
