Personalization in financial services – the power and prerequisites
Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.
The rise of deep learning-based recommendations
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
The essentials for choosing the right product recommendation strategy
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
Applying merchandising rules to product recommendations
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
The power of collaborative filtering
With collaborative filtering, marketers can tap user data to produce product recommendations tailored to users’ individual affinities and shopping behaviors.
5 personalization strategies finance marketers can take to the bank
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.
How financial brands can set realistic personalization expectations and still see big results
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.
Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations
Real-time personalization is here to stay, and financial institutions must start adopting new strategies at a faster pace to acquire and retain customers.
Impactful techniques to help you master product recommendations
A guide to effectively deploy product recommendations featuring strategies, best practices, and real-life examples from leading global brands.
An Introduction to Affinity-Based Recommendations
Learn how to leverage user affinity data to make more effective personalized recommendations at scale.
How Brands Should Build their Digital Marketing Optimization Stacks
With a dynamic structure and a powerful solution at the core, digital marketing optimization stacks can immediately become easily accessible and actionable.
40 Step SEO Checklist (Updated to 2021)
The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success.
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