When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
50 of the most important personalization stats from three of our comprehensive reports that will highlight opportunities you can start capitalizing on today.
Consumers have made clear their preferences for mobile shopping and brands need to invest serious energy into the strategies driving their retail apps.
How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.
Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online.
Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.
Omnichannel retailing has become a bloated buzzword. Here’s how your brand can realistically leverage it for increasing revenue through personalization.
Personalization as the nice-to-have of yesterday has become table stakes today, and the cost of doing nothing has become too high. Brands must start personalizing the customer experience and journey, now.
A few strategies for how retailers can compete and turn a profit during the holiday season (and beyond) without feeling the weight of a massive goliath such as Amazon towering over them and their bottom-line revenue.
Leaders in e-commerce and technology sat down to share their expertise during an informative panel discussion on personalization.
For marketers, planting stakes to the known tedium has long been a winning strategy. Here’s how personalization helps you capitalize on what won’t change.
Despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead.
