Industry Research Archives

50+ of the Best Digital Marketing Conferences 2021

50+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.

Yarden Goor, Leah Retta

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.

Shana Pilewski

Key insights, trends, and findings from our eCommerce benchmarks tool

The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.

David Mannheim

Choosing the right experimentation and personalization platform; do or die

When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Leah Retta

The positive stories of brands who are fighting coronavirus with a purpose

A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.

Leah Retta

Two decades in the making – the powerful strategies behind the Amazon recommendation engine

Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.

Shana Pilewski, Yarden Goor

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.

Yaniv Navot

The impact of A/B tests and personalization on SEO

Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.

Yaniv Navot

Identifying your most valuable customer segments

The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.

Leah Retta

The opportunity cost associated with personalization

Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.

Shana Pilewski

Introduction to website personalization

An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.

Shana Pilewski

50 research-backed web personalization statistics

50 of the most important personalization stats from three of our comprehensive reports that will highlight opportunities you can start capitalizing on today.

Shana Pilewski

Mobile Retail Apps: Designing a Better Experience

Consumers have made clear their preferences for mobile shopping and brands need to invest serious energy into the strategies driving their retail apps.

Shana Pilewski

A personalized strategic approach to push notifications

How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.

Dynamic Yield Marketing

9 Must-Read Books For Every eCommerce Professional

Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online.

Shana Pilewski

Tactics for sending high-impact triggered emails

Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.

Shana Pilewski

The promise and pitfalls of omnichannel retailing

Omnichannel retailing has become a bloated buzzword. Here’s how your brand can realistically leverage it for increasing revenue through personalization.

Shana Pilewski

Personalization: Tomorrow is Now

Personalization as the nice-to-have of yesterday has become table stakes today, and the cost of doing nothing has become too high. Brands must start personalizing the customer experience and journey, now.

Shana Pilewski

Amazon Prime Day: Strategies to Personalize like a Goliath

A few strategies for how retailers can compete and turn a profit during the holiday season (and beyond) without feeling the weight of a massive goliath such as Amazon towering over them and their bottom-line revenue.

Driving Big Results with Personalization

Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM
88% increase in revenue
+4.2% ARPU FROM PDP RECOMMENDATIONS
118% increase in ARPU

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

50+ of the Best Digital Marketing Conferences 2021

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

Key insights, trends, and findings from our eCommerce benchmarks tool

Choosing the right experimentation and personalization platform; do or die

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

The positive stories of brands who are fighting coronavirus with a purpose

Two decades in the making – the powerful strategies behind the Amazon recommendation engine

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

The impact of A/B tests and personalization on SEO

Identifying your most valuable customer segments

The opportunity cost associated with personalization

Introduction to website personalization

50 research-backed web personalization statistics

Mobile Retail Apps: Designing a Better Experience

A personalized strategic approach to push notifications

9 Must-Read Books For Every eCommerce Professional

Tactics for sending high-impact triggered emails

The promise and pitfalls of omnichannel retailing

Personalization: Tomorrow is Now

Amazon Prime Day: Strategies to Personalize like a Goliath