Recommended COVID-19 reading – a curated list of the week’s top marketing articles
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
The positive stories of brands who are fighting coronavirus with a purpose
A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.
Two decades in the making – the powerful strategies behind the Amazon recommendation engine
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
The impact of A/B tests and personalization on SEO
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
Identifying your most valuable customer segments
The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.
The opportunity cost associated with personalization
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Introduction to website personalization
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
50 research-backed web personalization statistics
50 of the most important personalization stats from three of our comprehensive reports that will highlight opportunities you can start capitalizing on today.
Mobile Retail Apps: Designing a Better Experience
Consumers have made clear their preferences for mobile shopping and brands need to invest serious energy into the strategies driving their retail apps.
A personalized strategic approach to push notifications
How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.
9 Must-Read Books For Every eCommerce Professional
Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online.
Tactics for sending high-impact triggered emails
Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.
The promise and pitfalls of omnichannel retailing
Omnichannel retailing has become a bloated buzzword. Here’s how your brand can realistically leverage it for increasing revenue through personalization.
Personalization: Tomorrow is Now
Personalization as the nice-to-have of yesterday has become table stakes today, and the cost of doing nothing has become too high. Brands must start personalizing the customer experience and journey, now.
Amazon Prime Day: Strategies to Personalize like a Goliath
A few strategies for how retailers can compete and turn a profit during the holiday season (and beyond) without feeling the weight of a massive goliath such as Amazon towering over them and their bottom-line revenue.
The Intersection of Insights, Personalization, and Eggs
Leaders in e-commerce and technology sat down to share their expertise during an informative panel discussion on personalization.
Why Personalization is The Key to Capitalizing on What Won’t Change
For marketers, planting stakes to the known tedium has long been a winning strategy. Here’s how personalization helps you capitalize on what won’t change.
Closing the Mobile Conversion Gap
Despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead.
Shopping cart abandonment recovery strategy, with real-world examples
Follow this proven strategy being used by some of the world’s leading brands to reduce shopping cart abandonment throughout the customer journey.
