Tactical Guides Archives — Dynamic Yield

A quick guide to personalization across the customer lifecycle for financial services

FIs can win big with personalization once they understand the key audiences, KPIs, channels, and use cases within acquisition, adoption, and lifecycle management.

Leah Retta

High-impact eCommerce navigation optimization ideas to improve product discovery

To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.

James Hampson

The rise of headless commerce – a comprehensive technical guide

All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.

Kamal Karim

Prioritization Template for Personalization Program Management

We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.

David Mannheim

Choosing the right experimentation and personalization platform; do or die

When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.

Alex Fitzgerald

There are no failed A/B tests: How to ensure every experiment yields meaningful results

With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.

Ron Kenett, David Steinberg

Guidelines for running effective Bayesian A/B tests

In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.

David Steinberg, Ron Kenett

A/A testing and decision making in experimentation

A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

Gidi Vigo

Product recommendation best practices for brands selling replenishable products

To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.

Dalin Brinkman

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.

Yaniv Navot

RFP Template for Personalization and Experience Optimization

RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.

Virtual marketing events to attend geared towards COVID-19

Gabrielle Blinderman

Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM

A quick guide to personalization across the customer lifecycle for financial services

High-impact eCommerce navigation optimization ideas to improve product discovery

The rise of headless commerce – a comprehensive technical guide

Prioritization Template for Personalization Program Management

Choosing the right experimentation and personalization platform; do or die

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Guidelines for running effective Bayesian A/B tests

A/A testing and decision making in experimentation

Strategizing for omnichannel personalization at scale

Product recommendation best practices for brands selling replenishable products

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

RFP Template for Personalization and Experience Optimization

Virtual marketing events to attend geared towards COVID-19

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

Navigating COVID-19 – best practices marketers should adopt during times of crisis

How marketers can manage irregular inventory levels with personalization

Building a personalization framework designed to scale

Tuning in: Marketing podcast episodes for tackling COVID-19

The essentials for choosing the right product recommendation strategy

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

A quick guide to personalization across the customer lifecycle for financial services

High-impact eCommerce navigation optimization ideas to improve product discovery

The rise of headless commerce – a comprehensive technical guide

Prioritization Template for Personalization Program Management

Choosing the right experimentation and personalization platform; do or die

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Guidelines for running effective Bayesian A/B tests

A/A testing and decision making in experimentation

Strategizing for omnichannel personalization at scale

Product recommendation best practices for brands selling replenishable products

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

RFP Template for Personalization and Experience Optimization

Virtual marketing events to attend geared towards COVID-19

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

Navigating COVID-19 – best practices marketers should adopt during times of crisis

How marketers can manage irregular inventory levels with personalization

Building a personalization framework designed to scale

Tuning in: Marketing podcast episodes for tackling COVID-19

The essentials for choosing the right product recommendation strategy