Guidelines for running effective Bayesian A/B tests
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
A/A testing and decisioning making in experimentation
A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.
Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
Product recommendation best practices for brands selling replenishable products
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
How Lamps Plus is helping customers redesign their homes during quarantine and recovery
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
RFP Template for Personalization and Experience Optimization
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.
Virtual marketing events to attend geared towards COVID-19
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
Navigating COVID-19 – best practices marketers should adopt during times of crisis
From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.
How marketers can manage irregular inventory levels during COVID-19
Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action.
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Tuning in: Marketing podcast episodes for tackling COVID-19
We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
The essentials for choosing the right product recommendation strategy
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
An introduction to product recommender systems
A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
Applying merchandising rules to product recommendations
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
Smoke, mirrors, and other obstacles along the way to ethical AI
Issues we’re starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design.
Identifying your most valuable customer segments
The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.
eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online
The science of visual merchandising is no longer confined to brick-and-mortar – retailers can now use the tactics consumers still love and rely on to create truly immersive shopping experiences online.
5 personalization strategies finance marketers can take to the bank
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.
