To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.
All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why.
We know having a backlog of viable campaign ideas can be stressful. That’s why we decided to create a free, Prioritization Template for personalization program management that marketing teams can use to evaluate and prioritize experimentation ideas their teams develop and start witnessing desired results.
When selecting a personalization platform, decision-makers must first assess the challenges facing their business. And to help you out, here’s a handy guide to ease the platform selection process.
With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.
A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Members of the Dynamic Yield team share unique marketing strategies to help brands tackle new challenges in response to COVID-19.
From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.
Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
