To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.
Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.
With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.
Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.
An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
With consumers at home during COVID-19, Lamps Plus discusses how assisting in shoppers’ urge to redecorate has led to increased online sales.
Now working with a fully remote team, our HR & People Operations Manager shares tips on how she’s maintained Dynamic Yield’s company culture during this unprecedented time.
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.
A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
We’ve rounded up a dozen podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let’s dive into the math.
Known for being less restrictive, highly intuitive, and more reliable, let’s dive into the math behind the Bayesian Approach to statistical inference and find out why.
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
