Thought Leadership Archives

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

With a set of consumer behaviors exclusive to the industry, QSRs must ask equally unique questions to reap the full benefits of personalization.

Yaron Muzikant

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

QSRs only know 10% of their drive-thru guests. These strategies will help you deliver personalized experiences to the other 90% of your traffic.

Erika Whitestone

Unlocking Personalization in Financial Services: The Power of Audience Strategy

Facing strict regulations, organizational silos, and long processes that can inhibit personalization efforts — financial services can break the mold and stimulate progress by focusing on 3-4 primary audiences.

Harry Hanson-Smith

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

In a digital landscape filled with choice, furniture brands must rethink how they engage customers online. Here are the pitfalls of old-school segmentation when engaging modern furniture buyers – and how to avoid them.

Harry Hanson-Smith

Personalization: the key to optimizing the metaverse shopping experience

Yesterday, shoes were sold in-store. Today it’s online. Tomorrow it will be in the metaverse.

Mukund Ramachandran

5 ways personalization boosts customer acquisition for banking brands

As customer-acquisition costs soar, financial institutions can optimize post-click experiences with simple personalization steps.

Ori Bauer

How dynamic personalization transforms retail and supply chain management

The power lies in not only anticipating customer needs but also preventing churn, an essential mitigation factor in critical scenarios.

Harry Hanson-Smith

Why the webstore has become predictable and how guided selling can fix it

It’s time for fashion retailers to use guided selling personalization tactics to engender loyalty and stand out.

Eleftherios Kousakis

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

Typically a time of mass discounting, brands can minimize costly price slashing and set themselves apart by understanding and tailoring experiences based on the three main Black Friday shopping personas.

Ben Malki

Make it rein this Holiday with a scalable approach to personalization

Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.

Shana Pilewski

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.

Omri Mendellevich

Personalization IRL: The rise of tailored physical experiences

Learn how organizations can merge online and offline interactions to elevate the customer experience in real life (IRL).

Jonatan Ramirez

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The evolution of artificial intelligence in marketing and personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Yaniv Navot

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

Shana Pilewski

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.

Yarden Goor, Leah Retta

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.

Shana Pilewski

Building customer-centric digital experiences: An Elkjop case study

We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.

Driving Big Results with Personalization

+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size
Multi-million revenue driver
Uplifts in cart value and revenue
89% increase in purchases
25% increase in enrollments
Increased ROI from Email
40% increase in RPM

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

Revolutionizing The Drive-Thru Experience By Personalizing for 100% of Guests

Unlocking Personalization in Financial Services: The Power of Audience Strategy

Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

Personalization: the key to optimizing the metaverse shopping experience

5 ways personalization boosts customer acquisition for banking brands

How dynamic personalization transforms retail and supply chain management

How the exponential revenue gains from personalization are too big for financial services to ignore

Why the webstore has become predictable and how guided selling can fix it

The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

Make it rein this Holiday with a scalable approach to personalization

Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

Personalization IRL: The rise of tailored physical experiences

Personalization and A/B testing with single page application frameworks

The evolution of artificial intelligence in marketing and personalization

Why digital success is now predicated on collaboration between marketing and product

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and CMO on the nuances, misconceptions, and foundations of personalization

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

Building customer-centric digital experiences: An Elkjop case study