Thought Leadership Archives

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.

Personalization and A/B testing with single page application frameworks

Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.

Gidi Vigo

The Evolution of Artificial Intelligence Marketing and Personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Liad Agmon

Why digital success is now predicated on collaboration between marketing and product

DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.

Yaniv Navot

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

Shana Pilewski

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.

Yarden Goor, Leah Retta

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.

Leah Retta

Building customer-centric digital experiences: An Elkjop case study

We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.

Leah Retta

Key insights, trends, and findings from our eCommerce benchmarks tool

The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.

Nathan Richter

Personalization in financial services – the power and prerequisites

Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.

Leah Retta

High-impact eCommerce navigation optimization ideas to improve product discovery

To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.

Elad Rosenheim

Online Privacy: The Realpolitik of Browser Wars and the Future

Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.

Alex Fitzgerald

There are no failed A/B tests: How to ensure every experiment yields meaningful results

With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.

Gabrielle Blinderman

Search Discovery on how experience optimization can kickstart digital transformation

Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.

Gabrielle Blinderman

Takeaways from XP Roundtable: Amazon in Times of Crisis

During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.

Vladi Rozhavsky

The rise of deep learning-based recommendations

As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

John Peeler

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

John Peeler

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

Leah Retta

The gold standard for recommendations: An APMEX case study

We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.

Driving Big Results with Personalization

89% increase in purchases
26% increase in conversions
Increased ROI from Email
40% increase in RPM
88% increase in revenue
3.2X ROI from personalized PLPs alone
118% increase in ARPU
8.6% increase in add to cart rate
6x ROI from PDP Recommendations alone
40% Increase in Conversion Rate on Mobile

Products

Channels

Industries

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Personalization and A/B testing with single page application frameworks

The Evolution of Artificial Intelligence Marketing and Personalization

Why digital success is now predicated on collaboration between marketing and product

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

Building customer-centric digital experiences: An Elkjop case study

Key insights, trends, and findings from our eCommerce benchmarks tool

Personalization in financial services – the power and prerequisites

High-impact eCommerce navigation optimization ideas to improve product discovery

Online Privacy: The Realpolitik of Browser Wars and the Future

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

The rise of deep learning-based recommendations

Strategizing for omnichannel personalization at scale

Server-side testing and personalization explained

Client-side vs server-side A/B testing and personalization

The gold standard for recommendations: An APMEX case study

Products

Channels

Industries

Made for Scale

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Personalization and A/B testing with single page application frameworks

The Evolution of Artificial Intelligence Marketing and Personalization

Why digital success is now predicated on collaboration between marketing and product

Where rule-based targeting ends and machine learning begins

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds

Building customer-centric digital experiences: An Elkjop case study

Key insights, trends, and findings from our eCommerce benchmarks tool

Personalization in financial services – the power and prerequisites

High-impact eCommerce navigation optimization ideas to improve product discovery

Online Privacy: The Realpolitik of Browser Wars and the Future

There are no failed A/B tests: How to ensure every experiment yields meaningful results

Search Discovery on how experience optimization can kickstart digital transformation

Takeaways from XP Roundtable: Amazon in Times of Crisis

The rise of deep learning-based recommendations

Strategizing for omnichannel personalization at scale

Server-side testing and personalization explained

Client-side vs server-side A/B testing and personalization

The gold standard for recommendations: An APMEX case study