
When It Comes to Personalization, QSRs Are Asking the Wrong Questions
With a set of consumer behaviors exclusive to the industry, QSRs must ask equally unique questions to reap the full benefits of personalization.
With a set of consumer behaviors exclusive to the industry, QSRs must ask equally unique questions to reap the full benefits of personalization.
QSRs only know 10% of their drive-thru guests. These strategies will help you deliver personalized experiences to the other 90% of your traffic.
Facing strict regulations, organizational silos, and long processes that can inhibit personalization efforts — financial services can break the mold and stimulate progress by focusing on 3-4 primary audiences.
In a digital landscape filled with choice, furniture brands must rethink how they engage customers online. Here are the pitfalls of old-school segmentation when engaging modern furniture buyers – and how to avoid them.
Yesterday, shoes were sold in-store. Today it’s online. Tomorrow it will be in the metaverse.
As customer-acquisition costs soar, financial institutions can optimize post-click experiences with simple personalization steps.
The power lies in not only anticipating customer needs but also preventing churn, an essential mitigation factor in critical scenarios.
FIs that meet customer demand for tailored digital experiences will win big in the long term across the customer lifecycle.
It’s time for fashion retailers to use guided selling personalization tactics to engender loyalty and stand out.
Typically a time of mass discounting, brands can minimize costly price slashing and set themselves apart by understanding and tailoring experiences based on the three main Black Friday shopping personas.
Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
Learn how organizations can merge online and offline interactions to elevate the customer experience in real life (IRL).
Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.
Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.
DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.
Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.
An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.
After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.