Personalization and A/B testing with single page application frameworks
Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.
The Evolution of Artificial Intelligence Marketing and Personalization
Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.
Why digital success is now predicated on collaboration between marketing and product
DNVBs are proof that only through greater alignment between product and marketing can brands create truly impactful digital experiences.
Where rule-based targeting ends and machine learning begins
Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.
Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization
An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Increase in year-long spending following onset of COVID-19 causes drop in 2020 Black Friday, Cyber Monday sales, analysis finds
After analyzing 68.8 billion pageviews across 15.5 billion users over two years, Dynamic Yield has tracked the impact COVID-19 has had on consumer spending during these typically highly-anticipated shopping events, as well as a complete year-over-year analysis.
Building customer-centric digital experiences: An Elkjop case study
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
Key insights, trends, and findings from our eCommerce benchmarks tool
The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.
Personalization in financial services – the power and prerequisites
Within a crowded sector, personalization in financial services is becoming increasingly important, presenting challenges and opportunities.
High-impact eCommerce navigation optimization ideas to improve product discovery
To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience.
Online Privacy: The Realpolitik of Browser Wars and the Future
Where things are with the major browser makers, why, and some considerations vendors and brands should pay attention to in order to become future-proof.
There are no failed A/B tests: How to ensure every experiment yields meaningful results
With a comprehensive testing methodology and a renewed perspective toward experiment analysis, marketers can start gleaning meaningful insights from every A/B test, no matter the outcome.
Search Discovery on how experience optimization can kickstart digital transformation
Search Discovery’s Optimization Director, Valerie Kroll, and Data Analyst, Julie Shallman, discuss how their clients are using experience optimization to support their customers in a post-COVID-19 world.
Takeaways from XP Roundtable: Amazon in Times of Crisis
During Personalization Pioneers’ inaugural XP Roundtable, we took an in-depth look at Amazon, eCommerce, and adapting business during times of crisis.
The rise of deep learning-based recommendations
As brands across industries continue to adopt deep learning, learn how it is being adapted for the delivery of product recommendations that enhance the customer experience and generate meaningful revenue.
Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
Server-side testing and personalization explained
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.
Client-side vs server-side A/B testing and personalization
An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.
The gold standard for recommendations: An APMEX case study
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
Product recommendation best practices for brands selling replenishable products
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
