
The Main KPI of Your A/B Test Is Wrong – This Is How to Do It Right
By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.
By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.
Learn about Dynamic Yield’s A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions.
Understand the influence of your personalization and optimization efforts on revenue and conversion rate with Dynamic Yield’s flexible conversion attribution.