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PERSONALIZATION FOR B2B ECOMMERCE

Deliver personalized experiences that turn browsers into shoppers into loyal customers

One platform to power consistent shopping experiences across all customer touchpoints
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Leverage all available data for precision personalization
Identify and target audience segments based on a combination of 1st, 2nd, or 3rd party data and maintain a 360° view of your business’ customers.
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Replace multiple point solutions with one powerful platform

Dynamic Yield lets you replace multiple point solutions with a single marketing platform that supports your entire scope of personalization needs.
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Experiment and personalize at scale with no dependency on IT
Instead of adhering to legacy CMS architecture and limitations, marketers can onboard quickly and personalize at scale with no IT dependency.
Discover personalization examples by others

Key features

Unlock the full potential of your shopper data
Customer Data Management

Unlock the full potential of your business and behavioral data

Define deep audience segments based on behavioral, lifetime-value, and demographic signals. Then, use these segments to inform personalization decisions at scale.
Target shoppers with the right offers at the right time​
Personalization & Targeting

Target B2B buyers with consistent and relevant messages

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match between the right experience and the right audience segment.
Deliver journey-aware product recommendations across web, mobile and email
Recommendations

Drive better product and category discovery

Help B2B buyers discover other categories of products they haven’t bought with journey-aware product recommendation strategies and automated merchandising rules.

Continuously A/B test and optimize experiences with machine learning
Testing & Optimization

Experiment with confidence, backed by predictive targeting algorithms

Continuously A/B test and optimize every banner, message, layout, and content element based on the unique segment visitors belongs to.
Create targeted overlays and notifications that inspires action
Behavioral Messaging

Create targeted overlays and notifications that inspire action

Drive revenue and trust by leveraging B2B-specific social proof notifications. Deliver time-sensitive coupons for bulk subscription-based purchases, reduce abandonments with exit-intent overlays, and more.
Trigger behavioral messages to reduce cart abandonments
Triggering Engine

Mitigate site and cart abandonment with triggered messages

Stay a step ahead of your customers by anticipating their next purchase with event-based targeting capabilities for behavioral emails and personalized push notifications.
Instantly personalize and tailor results to each customer
Ranking Engine

Instantly personalize and tailor results to each customer

Enhance customers’ product discovery experience and automatically generate the optimal sorting order of items by exploiting the co-occurrence of products in a user's browsing history.

eCommerce industry leaders are winning with Dynamic Yield

How customers are creating waves with our product recommendations
5-7% Uplift in Key Financial Metrics

5-7% Uplift in Key Financial Metrics

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5X ROI and 20% Conversion Rate Uplift

5X ROI and 20% Conversion Rate Uplift

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14% overall uplift in revenue per user

14% overall uplift in revenue per user

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Gartner’s 2020 Magic Quadrant for Personalization Engines

A Leader for the third year in a row – no supernatural forces necessary

Read the report

Dynamic Yield integrates with top tools for B2B Retailers

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Shopify Plus
Tealium
Custora
Salesforce Marketing Cloud
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mailchimp
Google Analytics

Resources to fuel your efforts

Cart Abandonment guide back image

GUIDE
Shopping Cart Abandonments: An $18B Opportunity

Effectively reduce abandonments at every step of the customer journey and navigate the three phases of shopping cart abandonment to recapture valuable revenue.

RESEARCH
Climbing the Personalization Maturity Ladder

Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.

BLOG
eCommerce personalization trends, stats and best practices

Smart eCommerce personalization begins with this checklist of must-haves to learn its benefits, create a fitting strategy, and see real brand examples.