PERSONALIZATION FOR B2B ECOMMERCE

Deliver personalized experiences that turn browsers into shoppers into loyal customers

One platform to power consistent shopping experiences across all customer touchpoints

Talk to sales

Watch a product demo

Leverage all available data for precision personalization

Identify and target audience segments based on a combination of 1st, 2nd, or 3rd party data and maintain a 360° view of your business’ customers.

Replace multiple point solutions with one powerful platform

Dynamic Yield lets you replace multiple point solutions with a single marketing platform that supports your entire scope of personalization needs.

Experiment and personalize at scale with no dependency on IT

Instead of adhering to legacy CMS architecture and limitations, marketers can onboard quickly and personalize at scale with no IT dependency.

Discover personalization examples by others

Key features

Customer Data Management

Unlock the full potential of your business and behavioral data

Define deep audience segments based on behavioral, lifetime-value, and demographic signals. Then, use these segments to inform personalization decisions at scale.

Personalization & Targeting

Target B2B buyers with consistent and relevant messages

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match between the right experience and the right audience segment.

Recommendations

Drive better product and category discovery

Help B2B buyers discover other categories of products they haven’t bought with journey-aware product recommendation strategies and automated merchandising rules.

Testing & Optimization

Experiment with confidence, backed by predictive targeting algorithms

Continuously A/B test and optimize every banner, message, layout, and content element based on the unique segment visitors belongs to.

Behavioral Messaging

Create targeted overlays and notifications that inspire action

Drive revenue and trust by leveraging B2B-specific social proof notifications. Deliver time-sensitive coupons for bulk subscription-based purchases, reduce abandonments with exit-intent overlays, and more.

Triggering Engine

Mitigate site and cart abandonment with triggered messages

Stay a step ahead of your customers by anticipating their next purchase with event-based targeting capabilities for behavioral emails and personalized push notifications.