Personalization and conversion optimization blog from the experts at Dynamic Yield.
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Tuning in: 11 marketing podcast episodes for tackling COVID-19
We’ve rounded up 11 podcast episodes that offer tips and strategies for marketers facing new challenges in light of the COVID-19 pandemic.
Value in personalization remains high, but technology inhibits progress, latest research finds
Discover the results from our third consecutive research report on The State of Personalization Maturity and find out how benchmarks across industries have changed.
The Frequentist Approach to A/B Testing
While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let’s dive into the math.
The Bayesian Approach to A/B Testing
Known for being less restrictive, highly intuitive, and more reliable, let’s dive into the math behind the Bayesian Approach to statistical inference and find out why.
A day in the life of Jake Tenenbaum, Senior Customer Success Manager
In this edition of our Employee Spotlight series, get to know Jake, a New York City-based Senior Customer Success Manager who works with enterprise-level eCommerce brands.
Using in-store purchase data to enhance the online shopping experience
Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors.
The Future of Fashion Tech: An evening with Out in Tech NYC
In partnership with Out in Tech NYC, Dynamic Yield hosted over 80 attendees from various tech and fashion organizations to discuss the intersection of these two industries and what’s on the horizon.
Dynamic Yield Academy – self-service education for evolving personalization practitioners
Marked by a fresh design and new set of business and technical courses, we’re proud to reintroduce the Dynamic Yield Academy.
The impact of Chrome 80 SameSite cookie update on personalization
A high-level overview of the Chrome version 80 SameSite update, and how Dynamic Yield has adjusted its cookie settings according to the new requirements.
100+ Best Digital Marketing Conferences to Attend in 2020
100+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.
Dynamic Yield recognized by Frost & Sullivan as Global Visionary Innovation Leader in Personalization Engines
As part of its Best Practices research report, Frost & Sullivan named Dynamic Yield as Visionary Innovation Leader in the Personalization Engines Market.