Dynamic Yield Blog
Personalization and conversion optimization blog from the experts at Dynamic Yield.
Exposing the complexity of user affinity and unleashing its full power
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
Visit Dynamic Yield’s refreshed events site – a tool for customers, prospects, and partners
We revamped our events site to make it easier for our community to better stay informed on all the activities Dynamic Yield is up to throughout the year.
The starting lineup of any successful personalization team
No matter what the makeup of an org, certain jobs and responsibilities must be carried out to support mission-critical elements of a personalization program.
Employee Spotlight: Meira Farber
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Meira, a Customer Success Communication Manager.
The (Real) Impact of A/B Testing and Personalization on SEO
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Bring Your Own ESP and trigger behavioral emails through our activation API
With our API, preferred ESPs can be independently qualified and integrated for the delivery of triggered emails through the Dynamic Yield platform.
Smoke, mirrors, and other obstacles along the way to ethical AI
Issues we’re starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design.
Dynamic Yield Named Top Rated eCommerce Personalization Software by TrustRadius
Based entirely on feedback from customers, Dynamic Yield was named a Top Rated eCommerce Personalization Software by TrustRadius.
Unboxing Amazon’s secrets – The Chronicles of a Personalization Giant
A first-of-its-kind book designed to arm marketers with tips, strategies, and use cases necessary to start closing the Amazon gap.
Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit
A look back on the 2019 Personalization Pioneers Summit in New York City, which gathered and connected marketing experts and leaders over two days to share insights, best practices, and product updates.
The Rise of Optimization Analytics
From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader.
