Dynamic Yield Blog
Personalization and conversion optimization blog from the experts at Dynamic Yield.
Dynamic Yield Hires David Sasson as Chief Operating Officer
Industry veteran, David Sasson, joins the Dynamic Yield team to support our rapid global expansion as Chief Operating Officer.
Dynamic Yield and Sellry Announce Global Partnership
With this partnership between Dynamic Yield and Sellry, brands will be able to supercharge and scale their efforts in personalizing eCommerce experiences.
Employee Spotlight: Sasha Popov
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D.
Turning Personas into Data-Driven Profiles for Segmentation
In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group.
Introducing: Recommendations Testing
As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity.
Dynamic Yield Announces Full GDPR Compliance
The AI-powered omnichannel personalization engine, today announced its GDPR readiness in compliance with the new privacy legislation which goes into effect on May 25th, 2018.
Your Losing A/B Tests Are Actually Winning!
Rectifying this major flaw in the test analysis and execution of personalization campaigns is key to producing conclusive, statistically significant results.
Sabon NYC Talks Enabling Omnichannel Personalization with Dynamic Yield
The Director of eComm and Digital Marketing at SABON NYC sits in on the Jason & Scot Show during ShopTalk to discuss Amazon, omnichannel, and the tech stack.
Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit
More than 200 pioneers traveled from across the country to attend the two-day affair. Here’s what we learned about where personalization is going.
Why A/B Testing Without Segmentation Makes for Average Experiences
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.
Introducing: Dynamic Yield’s Personalization Certification Program
Dynamic Yield’s new Personalization Certification program is designed to qualify professionals with expertise in the expansive world of personalization.
Machine Learning Based Optimization vs. A/B Testing
Is it possible to personalize experiences at scale with A/B Testing alone or is machine learning necessary in the face of human limitation? CEO, Liad Agmon, answers.
