Dynamic Yield Blog
Personalization and conversion optimization blog from the experts at Dynamic Yield.
Dynamic Yield ranked 16 on Crain’s 2019 list of Best Places to Work in NYC
Dynamic Yield has been recognized for the second time by Crain’s New York on its list of 100 Best Places to Work in NYC.
How personalization can set iGaming companies free from high CAC
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Plug and personalize with our Salesforce Commerce Cloud SFRA Integration
With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach.
Inspiration Library – A searchable database of personalization examples
Providing marketing inspiration through a comprehensive collection of personalization use cases deployed by real brands across the Dynamic Yield customer-base.
Launch personalization campaigns confidently with a full set of QA tools
With the new improvements made to our Previewing capabilities, teams are now better equipped to build, test, QA, and launch experiences with confidence.
Employee Spotlight: Julie Goldstein
Employee Spotlight is a series that surfaces stories about the amazing individuals behind our omnichannel personalization platform. This month, meet Julie, our New York City-based People Operations Manager.
Exposing the complexity of user affinity and unleashing its full power
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
Visit Dynamic Yield’s refreshed events site – a tool for customers, prospects, and partners
We revamped our events site to make it easier for our community to better stay informed on all the activities Dynamic Yield is up to throughout the year.
The starting lineup of any successful personalization team
No matter what the makeup of an org, certain jobs and responsibilities must be carried out to support mission-critical elements of a personalization program.
The (Real) Impact of A/B Testing and Personalization on SEO
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Bring Your Own ESP and trigger behavioral emails through our activation API
With our API, preferred ESPs can be independently qualified and integrated for the delivery of triggered emails through the Dynamic Yield platform.
