How To Stop Marketing Like It’s 2007
As unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.
Introducing: Audience Explorer
With Dynamic Yield, marketers can analyze data in real-time using the audience explorer. Understanding and acting on user behavior has never been easier.
Personalization Pioneers: Fjallraven North America
An interview with Sam Minassian, Digital Marketing Manager of Fjallraven North America about the challenges and rewards of personalization.
Introducing: 6 Notification Templates to Increase Your Conversions
Templates aren’t just for widgets, like product recommendations, anymore. They are an essential part of any web business’ personalization and optimization plan.
Why Personalization is The Key to Capitalizing on What Won’t Change
For marketers, planting stakes to the known tedium has long been a winning strategy. Here’s how personalization helps you capitalize on what won’t change.
Closing the Mobile Conversion Gap
Despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead.
Introducing: Omnichannel Audience Sharing
With Dynamic Yield, audience data from all devices is now shareable, empowering marketers to create richer personalized experiences across channels.
Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations
Real-time personalization is here to stay. For lagging industries, this means getting on the train or getting off of the (digital) tracks.
One Segmentation Secret to Influence 98% of Prospective Travelers
With the right technology and best practices, travel businesses can get to know the consumer and her needs.
Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks
Aviad Ariel of Vertex Ventures explains why he is so excited to support Dynamic Yield and its innovative personalization and AI technology.
The Year That Was: The Top Personalization Trends of 2016
Before we say goodbye to 2016, let’s examine the most important personalization and optimization trends of the last 12 months.
Dynamic Yield Raises $22 Million to Advance Personalization
Dynamic Yield announces a $22 million Series C round to further develop the world’s first personalization technology stack.