Battling the Devils in Your Analytics & Optimization Data
An interview with analytics and optimization expert Nikolay Gradinarov on the challenge of scaling your analytics and optimization across the entire user journey.
BILD Personalizes the Entire Fan Journey (Case Study)
Learn how German online retailer BILD Shop increased conversions, revenue-per-user and mobile engagement with Dynamic Yield, achieving a 5x ROI.
The State of Personalization in Mobile Commerce: New Research Report
Original research by Dynamic Yield explores how poor design and lack of convenience creates a frustrating experience for mobile shoppers.
Marketing Pioneers: Euromonitor International
An interview with global retail industry expert Michelle Grant on the rise of mobile commerce, the evolution of the brick and mortar store and why personalization must be a C-level strategic priority.
Dynamic Yield Launches New Solution to Turn High Mobile Traffic Into Sales
Dynamic Yield releases mobile personalization for the modern customer journey. Conceive, build and deliver personalized experiences, without ongoing IT help.
Introducing: Dynamic Yield for Mobile Web
With Dynamic Yield for Mobile Web, we have designed a set of solutions that make it easy to deliver personalized experiences built for the mobile phone.
Most Marketers Are Choosing The Wrong Conversion Attribution KPI
To yield more actionable results, marketers should move away from session based attribution and start measuring A/B tests based on revenue per user.
Marketing Pioneers: Trendseeder
An interview with Avani Patel and Matthew Jung of Trendseeder on what it takes to build and scale a great retail brand.
How to Create High-Converting Mobile Product Pages
Optimizing product detail pages is essential to maximizing the limited real-estate on a mobile device. Check out this post for seven actionable strategies.
The ROI of Personalization (New Ebook)
How leading eCommerce companies achieved outstanding results by deploying real-time personalization through Dynamic Yield.
How to Improve Your Post-Purchase eCommerce Strategy
You’ve gotten a customer to convert but you can’t rest on your laurels. Now it’s time to deploy your post-purchase eCommerce strategy.
How To Stop Marketing Like It’s 2007
As unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.