Personalization and conversion optimization blog from the experts at Dynamic Yield.
100+ Best Digital Marketing Conferences to Attend in 2020
100+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.
Dynamic Yield recognized by Frost & Sullivan as Global Visionary Innovation Leader in Personalization Engines
As part of its Best Practices research report, Frost & Sullivan named Dynamic Yield as Visionary Innovation Leader in the Personalization Engines Market.
Two decades in the making – the powerful strategies behind the Amazon recommendation engine
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. And by taking a page from Amazon’s book, brands can leverage winning strategies for their own personalization efforts.
Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
Dynamic Yield’s CCPA compliance – a confirmation of long-term commitment to privacy
Dynamic Yield is proud to announce its full compliance with the CCPA, protecting the vital interests of our customers and their end-users.
Dynamic Yield ranked 16 on Crain’s 2019 list of Best Places to Work in NYC
Dynamic Yield has been recognized for the second time by Crain’s New York on its list of 100 Best Places to Work in NYC.
How personalization can set iGaming companies free from high CAC
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Plug and personalize with our Salesforce Commerce Cloud SFRA Integration
With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach.
Inspiration Library – A searchable database of personalization examples
Providing marketing inspiration through a comprehensive collection of personalization use cases deployed by real brands across the Dynamic Yield customer-base.
Launch personalization campaigns confidently with a full set of QA tools
With the new improvements made to our Previewing capabilities, teams are now better equipped to build, test, QA, and launch experiences with confidence.
Employee Spotlight: Julie Goldstein
Employee Spotlight is a series that surfaces stories about the amazing individuals behind our omnichannel personalization platform. This month, meet Julie, our New York City-based People Operations Manager.
Exposing the complexity of user affinity and unleashing its full power
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.