Why A/B Testing Without Segmentation Makes for Average Experiences
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.
Introducing: Dynamic Yield’s Personalization Certification Program
Dynamic Yield’s new Personalization Certification program is designed to qualify professionals with expertise in the expansive world of personalization.
Machine Learning Based Optimization vs. A/B Testing
Is it possible to personalize experiences at scale with A/B Testing alone or is machine learning necessary in the face of human limitation? CEO, Liad Agmon, answers.
The Guide to Driving Impact with Personalization (Free eBook)
In this guide, discover how to overcome data challenges and mobilize your organization to implement a personalization strategy that drives real customer and business impact.
The Right & Wrong Way To Do Email A/B Testing (And Why Your Software Provided Is Likely Ripping You Off)
Most email software is designed to mislead and skew your results. In this post, we’ll cover why that is and the right way to think about email A/B testing.
What to Expect at Personalization Pioneers Summit NYC
After packing houses in Berlin and Singapore, Dynamic Yield is bringing the Personalization Pioneers Summit to New York City on Thursday, April 12th!
Infographic on The State of Personalization in Email
Discover insights from Dynamic Yield’s State of Personalization in Email report.
100 of the Best Digital Marketing Conferences to Attend in 2018
100 digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience.
The Impact of Popups, Overlays, and Interstitials on SEO
There’s a lot to be dismantled and much to glean from Google’s recent algorithm update. In this post, we uncover the truth behind popups and your search rankings.
Dynamic Yield and ResponseTap Partner to Personalize Call Center Experiences
With this partnership between Dynamic Yield and ResponseTap, brands will be able to sync call center sessions to the rest of a user’s online experience.
Introducing: Personalization Template Library
Leverage dozens of high-impact personalization templates and move experiences from in the queue to live when you need them, without hassle.
6 Ways To Never Run Out of Conversion Rate Optimization Ideas
When your A/B testing routine starts to feel stale, it’s time to try something new. Here are six proven ways to get great results.