Personalization and conversion optimization blog from the experts at Dynamic Yield.
The Rise of Optimization Analytics
From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader.
Employee Spotlight: David Fine
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet David, a New York City-based Senior Customer Success Manager.
eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online
The science of visual merchandising is no longer confined to brick-and-mortar – retailers can now use the tactics consumers still love and rely on to create truly immersive shopping experiences online.
The opportunity cost associated with forgoing your personalization plans
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Teams need to get educated if they want to move the needle with personalization
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
Dynamic Yield Joins the McDonald’s Family
McDonald’s has acquired Dynamic Yield and will use its decision technology to increase personalization and improve customer experience.
Owning the personalization experience with Unified Customer Profile APIs
Unified Customer Profile APIs allow brands to programmatically access user-level insights from various channels and serve highly-targeted interactions.
5 personalization strategies finance marketers can take to the bank
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.
When it’s time to involve an agency in your personalization efforts
Agencies can help accelerate personalization efforts, but is hiring one the right decision for your brand? Here are all the important factors to consider.
Outliers detection – ridding the extreme events threatening your A/B tests
Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.
How to successfully pitch personalization to your boss
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.