Personalization and conversion optimization blog from the experts at Dynamic Yield.
The opportunity cost associated with forgoing your personalization plans
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Teams need to get educated if they want to move the needle with personalization
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
Dynamic Yield to Join the McDonald’s Family
McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience.
Owning the personalization experience with Unified Customer Profile APIs
Unified Customer Profile APIs allow brands to programmatically access user-level insights from various channels and serve highly-targeted interactions.
5 personalization strategies finance marketers can take to the bank
A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.
When it’s time to involve an agency in your personalization efforts
Agencies can help accelerate personalization efforts, but is hiring one the right decision for your brand? Here are all the important factors to consider.
Outliers detection – ridding the extreme events threatening your A/B tests
Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.
How to successfully pitch personalization to your boss
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.
The book for developing your personalization ecosystem – vision to reality
A guide meant to help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.
Be my valentine – an eCommerce marketers handbook to the most romantic day of the year
The important characteristics of Valentine’s Day for marketers to consider along with some strategies proven to show love and drive conversions.
How financial brands can set realistic personalization expectations and still see big results
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.