Dynamic Yield Blog
Personalization and conversion optimization blog from the experts at Dynamic Yield.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Bring Your Own ESP and trigger behavioral emails through our activation API
With our API, preferred ESPs can be independently qualified and integrated for the delivery of triggered emails through the Dynamic Yield platform.
Smoke, mirrors, and other obstacles along the way to ethical AI
Issues we’re starting to see the industry run into and why there needs to be a greater degree of responsibility when it comes to algorithm design.
Dynamic Yield Named Top Rated eCommerce Personalization Software by TrustRadius
Based entirely on feedback from customers, Dynamic Yield was named a Top Rated eCommerce Personalization Software by TrustRadius.
Unboxing Amazon’s secrets – The Chronicles of a Personalization Giant
A first-of-its-kind book designed to arm marketers with tips, strategies, and use cases necessary to start closing the Amazon gap.
Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit
A look back on the 2019 Personalization Pioneers Summit in New York City, which gathered and connected marketing experts and leaders over two days to share insights, best practices, and product updates.
The Rise of Optimization Analytics
From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader.
Employee Spotlight: David Fine
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet David, a New York City-based Senior Customer Success Manager.
eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online
The science of visual merchandising is no longer confined to brick-and-mortar – retailers can now use the tactics consumers still love and rely on to create truly immersive shopping experiences online.
The opportunity cost associated with forgoing your personalization plans
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Teams need to get educated if they want to move the needle with personalization
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
