The Economics of eCommerce Conversion Rate Optimization
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.
Introducing: Enhanced Experience Reports
Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence.
Learn to Speak eCommerce (Free Glossary)
A collection of glossary terms sourced from eCommerce practitioners, Dynamic Yield’s Knowledge Base, and quantitative research of industry materials.
Personalization Technology: The Build vs. Buy Decision
A framework to help marketers decide whether to build or buy personalization technology, based on years of working with top engineers around the world.
Amazon Prime Day: Strategies to Personalize like a Goliath
A few strategies for how retailers can compete and turn a profit during the holiday season (and beyond) without feeling the weight of a massive goliath such as Amazon towering over them and their bottom-line revenue.
The Modern Buyer Persona and its Impact on Personalization
We have to work harder to address the changing needs and swinging moods that fall outside of current, flat personas which can make or break an online purchase.
The Mobile Web: Small Screen, $169B Opportunity (Free Guide)
Analysts expect mobile commerce to total $169B by the end of 2017. Learn how to personalize your entire customer journey to drive conversions in a mobile-first world.
The Intersection of Insights, Personalization, and Eggs
Leaders in e-commerce and technology sat down to share their expertise during an informative panel discussion on personalization.
Personalization Pioneers: The Farmer’s Dog
Dynamic Yield chats with Brett Podolsky, co-founder of The Farmer’s Dog, about building a brand centered around personalization, the challenges of personalizing at scale and the opportunity to disrupt a $60B industry.
Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict
Break free of data silos! Dynamic Yield CEO Liad Agmon explains the advantages of using an integrated marketing platform instead of several point solutions for personalization.
Introducing: Flexible Conversion Attribution
Understand the influence of your personalization and optimization efforts on revenue and conversion rate with Dynamic Yield’s flexible conversion attribution.
Battling the Devils in Your Analytics & Optimization Data
An interview with analytics and optimization expert Nikolay Gradinarov on the challenge of scaling your analytics and optimization across the entire user journey.