Products
- Customer Data ManagementBuild, analyze, and target audiences
- RecommendationsDeliver human-like product recommendations
- Targeting & PersonalizationTarget customers with relevant content
- A/B Testing & OptimizationExperiment anywhere in your tech stack
- Triggered MessagesTrigger emails and push notifications
Made for Scale
- Unmatched success servicesDeliver the results you need quickly, with our ongoing success services and solutions.
- AdaptML™ technologyPredict customers’ next best products through self-training deep learning AI.
- Personalization APIsGive developers the tools they need to build the best customer experiences.
- Enterprise solutionsScale with security, privacy, and compliance, made for the enterprise.
For the latest in product announcements, company news, and more. If you’re looking for experience optimization resources, visit our new XP² Learning Center

Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.

Dynamic Yield Joins MACH Alliance as Certified Personalization Vendor
Built on an open and flexible architecture, market leader represents future-proof technology.

Personalization Without Compromise – Site Performance and Dynamic Yield
Keep site performance top of mind when personalizing with Dynamic Yield, which has made significant investments in script enhancements and optimization tools for clients.

Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022
In second year topping esteemed list, leader in personalization is praised for hybrid work environment, employee welfare benefits, and ongoing programming.

Personalized product discovery for livestream shopping
Maximize sales from your live commerce shopping experiences with Dynamic Yield’s AI-powered personalized merchandising solution.

Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform
McDonald’s Will Continue to Scale and Integrate the Technology to Further Enhance Customer Experience Complementary Offering Provides Additional Mastercard Value Beyond the Transaction.

The State of Personalization Maturity Advances Amid COVID’s Digital Awakening
Our fourth annual research report definitively shows the impact of rapid digital transformation on personalization in 2021, even greater among Dynamic Yield customers.

Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization
In 2021 State of Personalization Maturity Report, Increased Investments Translate Into Greater Results.

Dynamic Yield Academy – self-service education for evolving personalization practitioners
Marked by a fresh design and now open to all users interested in personalization education, we’re proud to reintroduce the Dynamic Yield Academy.

Dynamic Yield and Amplience Partner to Deliver Headless Personalization
Seamless integration of developer-friendly APIs with headless CMS scales customer experience delivery and optimization.

Dynamic Yield snags spot on Crain’s 2021 list of Best Places to Work in NYC
For a fourth year, Dynamic Yield has been named one of the Best Places to Work in NYC by Crain’s for our ability to continue to grow and nurture employees while addressing shifts in workplace culture.

Dynamic Yield Makes Crain’s Best Places to Work in NYC for Fourth Year
The recognition represents a commitment to employee welfare despite the continued challenges presented by COVID-19.