15 Great Quotes That Will Inspire You to Start Optimizing

Optimization and personalization are all around us, and their importance was noted as far back as 1945. We hope you’ll enjoy these quotes and be as inspired as we were.

“Optimization is generally detrimental to future success, but it is the only way to accomplish present success in competition with others who are equally interested in short-term results.”

Erik Naggum

“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.”

Jeremy Abel

“Never stop testing, and your advertising will never stop improving.”

David Ogilvy

“Today you are YOU, that is TRUER than true. There is no one alive, that is YOUER than you.”

Dr. Seuss

“Look for retailers to offer innovative promotional campaigns for gift cards this year, because these cards have become such as favorite with shoppers. Online redemptions, co-branding and personalization of cards are some of the features that successful retailers are initiating this year.”

Pat Conroy (October 26, 1945)

“The key ingredient to better content is separating the single from the stream.”

David Hahn, LinkedIn

“Insanity: doing the same thing over and over again and expecting different results.”

Albert Einstein

“The goal is to turn data into information, and information into insight.”

Carly Fiorina, Former CEO of HP

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.”

Don Draper

“The impact of personalization on the bottom line is critical for survival.”

Liad Agmon, CEO, Dynamic Yield

“People tell you who they are, but we ignore it because we want them to be who we want them to be.”

Don Draper

“Know your market, have access to them directly and provide content and promotions you know will evoke an emotional response.”

Debra Mastaler, President, Alliance-Link

“The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.”

Jim Yu, CEO, BrightEdge

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.'”

Adam Audette, Chief Knowledge Officer, RKG

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”

Bryan Eisenberg, Call to Action

“Saying ‘this is the right way to do this’ in a particular market or on a particular device is a flawed way of thinking.”

Mukund Ramachandran, VP of Global Marketing, Dynamic Yield

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

Jeff Eisenberg

15 Great Quotes That Will Inspire You to Start Optimizing
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