Dynamic Yield Positioned Highest and Furthest Position in ’22 Gartner Magic Quadrant for Personalization Engines
This recognition not only represents the fifth consecutive time we’ve been named a Leader, but this year, we’ve also been placed highest and furthest within the quadrant.
Every year, the Gartner® Magic Quadrant™ for Personalization Engines helps to codify the technology players shaping the category. The report’s release also acts as a marker in time, allowing us to take a step back from our busy day-to-day activities and reflect on a whole year’s worth of change.
Last year around this time, consumers were still very much reliant on digital channels amidst the ongoing fight with COVID-19. However, as we crossed the threshold into Q1 of 2022, we started seeing less traffic and sales compared to 2021, signaling that after two years of growth and expansion, the eCommerce boom was slowing.
And while predictions of what was thought to be a new norm did not end up holding true (despite the overall increase in eCommerce shares), a different standard was carved in stone. That being, consumers now expect a seamless, frictionless experience on every touchpoint, no matter what company they interact with, be it an eCommerce brand, financial institution, or quick-service restaurant.
We firmly believe personalization is not only the answer to meeting such demands but also helping teams retain the same level of engagement from customers by engendering loyalty through relevance, value, and convenience.
Given its critical importance, it is with great pleasure that I am able to announce Dynamic Yield has been named a Leader in Personalization Engines by Gartner. The fifth year we have been recognized in the same regard, this year, we were also positioned highest in execution and furthest in vision within the Magic Quadrant.
You can review or download a complimentary copy of the report, here (no form-fill required).
Leading the way in personalization
To adapt and maintain a competitive edge, companies must trade in basic rule-based segmentation for AI-driven personalization. Beyond its ability to scale decision-making, as user behavior varies widely across verticals, marketing teams will require AI to realize the value of 1:1 marketing by predicting the unique needs of their customers at any given moment. This is why the enhancement of our AdaptMLTM system is so significant – with it, teams can leverage algorithms that automatically adapt to different use cases and train models unique to their business without requiring a data science team, making it easier to adopt AI and set personalization strategies in motion.
Further, all of this advanced technology is available for use through an easy-to-use platform, which we consistently call out due to the fact that generating incremental and even exponential gains from a personalization program can be directly correlated with the ability to deploy campaigns with agility and speed. Our superior UI and streamlined workflows (which we have continued to refine) combined with a repository of prebuilt templates, including one-of-a-kind social-media inspired “stories,” “swipe right,” “live commerce” and animated experiences make that possible.
And because we know that personalization doesn’t exist in a vacuum, we offer the flexibility to extend activities beyond the web and across the technology stack through data-in and data-out connectivity – no prebuilt solutions necessary. As more and more companies begin to stitch together their digital channels, this level of agnosticity in experience delivery is absolutely vital.
Finally, and what is hopefully clear by now, Dynamic Yield is an innovation-led company. This means ensuring the latest technologies are reflected in the platform so businesses can be one step ahead of the market. A part of this has to do with incorporating meaningful user feedback into our products and services, as we know the real stars behind the platform are the individuals using it every day to smash their customer experience goals.
Here’s what a few of them had to say about us as part of the Gartner evaluation process:
“Since implementing DY onto the site via creating new experiences or using it as an optimisation tool, it has been highly beneficial in improving not only our own processes in testing and implementation but also improving the overall user experience on our site. The tool has allowed the business to combine multiple site personalisation experiences (e.g. product recommendations, onsite messaging, triggered emails etc.) within one platform, this has allowed data sharing across multiple domains a lot easier.” – Gartner® Peer InsightsTM reviewer on February 3rd, 2022.
“The customer success team at Dynamic Yield is one of the best I’ve encountered in this industry and in general. As for the product, the powerful recommendation algorithms and intuitive yet granular audience manager really set it apart. I am also always pleased to see their commitment to innovation and delivery on their product roadmap. Additionally, Dynamic Yield’s recommendation engine is extremely powerful and highly flexible, allowing us to serve recommendations on any screen, and with any design. It allows mixing and matching between different recommendation strategies, testing between different recommendation algorithms, adding custom merchandising rules on top of algorithmic decisions, and more.” – Gartner® Peer InsightsTM reviewer on February 10th, 2022.
Delivering on our vision
Ten years into Dynamic Yield’s operation, five years after the first release of the Gartner Magic Quadrant report for Personalization Engines, and two acquisitions later, we have held tight to the big dreams we have when it comes to the evolution of our technology. And ultimately, we believe our longstanding success through the different stages of our company’s history is a reflection of our ability to execute on that vision and the superior quality of products it has inspired us to deliver.
Before I sign off, I would be remiss not to acknowledge the many individuals who have helped us along the way: our passionate customers, valuable partners, and talented employees – this recognition is indeed a shared one.