Creating a powerful emotional connection with your customers has always been the key to success. It’s also one of the toughest challenges to tackle. Make that connection, and your customers will feel mysteriously drawn to you. Consumers are sharing information on such an unprecedented scale, that personalization has become the single most transformative tool in the marketing toolbox. In order to thrive in a rapidly evolving business culture, the leaders will be those who adopt both personalization technologies and best practices. This means challenging the status quo to keep up with your customers.
We picked out five marketing personalization books that do just that. Published this year, each of these books offers a unique approach to the new paradigm shift in personalization. Put these insights to work in your business, and you’ll be well on your way to connecting with your customers on a level that will baffle your competition:
Wherever you are on your personalization journey, commit to implementing at least one strategy from each book you read. And most important – track, test, and optimize your results!