71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising.

VP of Global Marketing, Dynamic Yield

The Dynamic Yield marketing team continuously combs the web for interesting and innovative marketing materials. We’ve compiled the ultimate list of free and useful resources that will remain relevant for years to come.

Build a powerful conversion optimization plan. Learn how to integrate advanced segmentation, A/B testing and personalization in a single framework.

The content is grouped into categories including SEO, Conversion Rate Optimization, Social Media, Web Analytics, Growth Hacking and more. Enjoy and put it to good use!

Conversion Rate Optimization:
 Web Analytics:
  1. Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!by Avinash Kaushik
  2. Telling Stories with Data – Six Step Frameworkby Daniel Waisberg, Analytics Advocate at Google
  3. 7+ Under-Utilized Google Analytics Reports for Conversion Insightsby Peep Laja, Founder of Markitekt
  4. Four Things I Wish Analytics Tools Didby Des Trainor, Co-founder of Intercom
  5. Tell a Meaningful Story With Databy Daniel Waisberg, Analytics Advocate at Google
  6. Top 24 Google Analytics Tips, Hacks & Automationsby Andrew Garberson of LunaMetrics
  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Goldby Josh Braaten, Associate Director of Inbound Marketing at Rasmussen College
Search Engine Optimization:
  1. When Optimizing For SEO And The Semantic Web, Don’t Forget Your Audienceby Bill Slawsky, President and Founder of SEO by the Sea
  2. Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Daysby Brian Dean, Founder of Backlinkinfo
  3. How Google Knows Good Content From Bad Contentby Rank Ranger
  4. The Essential Guide to Creating an SEO-Friendly Customer Journeyby Neil Patel
  5. How To Write Meta Descriptions for Maximum Clicksby Arienne Holland, Director of Marketing and Customer Experience at Raven
  6. (Provided): 10 Ways to Prove SEO Value in Google Analyticsby Jeff Saur, Founder of Jeffalytics
  7. You Can’t Reverse Engineer The Google Algorithmby Ryan Jones, Manager Search Strategy & Analytics at SapienNitro
  8. How Ditching Traditional Link Building Got Us More TrafficGael Breton SEO and marketing geek at Higherclick
  1. An Epic List of 100 Growth Hacks for Startupsby Justin McGill, Founder of Workado
  2. 22 Ways to Reduce Churn with Growth Hackingby Lincoln Murphy of SixteenVentures
  3. Avoiding The Wheel Of Meaningless Growthby Brian Balfour, VP Growth at Hubspot
  4. Editorial Planning and Distributionby Iris Shoor of Startup Moon
  5. Scraping Online Communities for your Outreach Campaignsby Matthew Barby
  6. Is Amazon Unstoppable?by By Charles Duhigg of The New Yorker
  7. The 5 Phases of Growth HackingRyan Holiday, media columnist
 Email Marketing:
  1. The Email Templates That Got 50% Of Our Users To Answerby Iris Shoor of Startup Moon
  2. 20 Effective Email List Growth Tactics for E-Commerceby Stuart McKeown, Co-founder at Gleam
  3. How to Gather 100,000 Emails in One Weekby Timothy Ferriss of FourHourWorkWeek
  4. 152 Killer Keywords for Email Subject Lines (and 137 Crappy Ones)by Parry Malm, President of Howling Mad
  5. It’s Not Okay to Make These Email Marketing Mistakesby Carly Stec, Content Marketing Manager at Impact
  6. 11 Reasons to Test Every Email Before You Sendby Lauren Smith, Content Marketing Manager at Litmus
 Paid Media:
  1. Brands vs Adsby SEO Book
  2. The Top 10 Best PPC Hacks … Ever!by Larry Kim, CEO of MobileMonkey, Founder of Wordstream
  3. 50 Strategies To Increase Click Through Rate Via PPC Advertisingby Justin Croxton, CEO of Que Commerce
  4. Why Keyword Themes +Modified Broad Match = Winning PPC Strategyby Georgene Nunn
  5. The new dot com bubble is here: it’s called online advertisingby Jesse Frederik and Maurits Martijn of The Correspondent
  6. Here’s How Every PPC Marketer Should Deal with Abandoning Visitorsby Angus Lynch, Director of Marketing at Rooster
User Experience:
  1. Testing The Hamburger Icon for More Revenueby Peep Laja, Founder of Markitekt
  2. Don’t Make Me Searchby Christopher Buttler, COO of Newfangled
  3. 7 things I Wish Every Search Box Didby Nicolas Dessaigne, Cofounder and CEO of Algolia
  4. How Behavioral Design Creates the Best User Experiencesby Chris Goward, Founder and CEO of WiderFunnel
  5. Simple is Marketableby Andrew Chen
  6. Essential Guide To Creating A Stunning Reading Experienceby Dustin W. Stout, CMO at Weal Media
  7. Placeholders in Form Fields Are Harmfulby Katie Sherwin, User Experience Specialist at Nielsen Norman Group
  8. Our Content Feed is Brokenby Tyrale Bloomfield, UX evangelist & Creative consultant
Customer Loyalty:
  1. The Art of Customer Loyaltyby Gregory Ciotti, Growth at HelpScout
  2. To Keep Your Customers, Keep It Simpleby Patrick Spenner and Karen Freeman
  3. 10 Trending Changes In Customers and Customer Service Expectationsby Micah Solomon, customer experience consultant and Forbes contributor
  4. Your Customers are Already Omni-channel. Are You?by Waynette Tubbs, content marketer
  5. The Ultimate Guide To Customer Loyaltyby Anand Srinivasan, internet marketing consultant
  6. 7 Steps to Customer Loyalty in eCommerceby Kerry Butters, content writer at markITwrite

Your Turn Now

Packed with useful insights, this collection of digital marketing resources will come in handy no matter where you are on your marketing journey. We’d love to hear your thoughts on this list of resources and get your suggestions in the comments. Oh, and don’t forget to share this post!