Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.
Core Capabilities
- Audience ManagementActivate person-level data for targeting
- A/B Testing & OptimizationExperiment anywhere on your digital properties
- PersonalizationMatch content and offers to each customer
- RecommendationsAlgorithmically predict customers’ next purchase
- Email PersonalizationDeliver timely, hyper-personalized emails
- Triggered MessagesReach customers at critical moments
Made for Scale
- Unmatched success servicesDeliver the results you need quickly, with our ongoing success services and solutions
- AdaptML™ technologyPredict customers’ next best products through self-training deep learning AI
- Personalization APIsGive developers the tools they need to build the best customer experiences
- Enterprise solutionsScale with security, privacy, and compliance, made for the enterprise
