
Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.
Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.
Built on an open and flexible architecture, market leader represents future-proof technology.
In second year topping esteemed list, leader in personalization is praised for hybrid work environment, employee welfare benefits, and ongoing programming.
McDonald’s Will Continue to Scale and Integrate the Technology to Further Enhance Customer Experience Complementary Offering Provides Additional Mastercard Value Beyond the Transaction.
In 2021 State of Personalization Maturity Report, Increased Investments Translate Into Greater Results.
Seamless integration of developer-friendly APIs with headless CMS scales customer experience delivery and optimization.
The recognition represents a commitment to employee welfare despite the continued challenges presented by COVID-19.
Experience optimization platform honors leading brands and partners in its global network that are setting the gold standard for personalization.
The solution includes real-time and predictive content to maximize customer loyalty and revenue.
The experience optimization platform now integrates with any SPA framework, prioritizing performance among brands with dynamic websites.
This marks the company’s fourth consecutive year as a Leader, since the inception of the report.
The integration empowers brands to build and test personalized digital experiences and campaigns using nuanced diagnostic insights.
The integration unlocks the ability to tailor products, offers, and messages at the point of sale through to the site.
The trusted British clothing company aims to streamline its personalization efforts with end-to-end experience optimization platform.
The Deep Learning Recommendations algorithm enables brands to predict the next series of products a consumer is most likely to buy.
The recognition represents the third consecutive year as a leader in both A/B Testing and eCommerce Personalization.
The leading experience optimization platform enables enterprise brands to launch localized campaigns quicker and with fewer resources.
The industry leader has been recognized for Best Feature Set and Customer Support in eCommerce Personalization.
Newly developed SAP Commerce integration allows for rapid personalization implementation.
The integration with Optimove unlocks personalization and optimization of digital experiences throughout the entire customer lifecycle.