Dalin Brinkman is the Senior Manager of Site Strategy at Lamps Plus. His team manages all on-site search, analytics, CRO, and optimization for the company. His team has been managing the implementation of on-site personalization strategies, including the roll-out of machine learning algorithms to many areas of the site. Prior to joining Lamps Plus in 2013, he spent the previous decade working with various retailers and agencies in Internet Marketing. He has an MBA from Cal Lutheran University and a bachelor’s degree from BYU.