Content Marketing Manager, Dynamic Yield

4 Signs It’s Time To Move Beyond Your ESP’s Personalization Functionality

Despite their many strengths, brands must look to connect their ESPs to more advanced personalization solutions for emails based on real-time, cross-channel customer behavior.

Ernie Santeralli

Misaligned Organizations Threaten FI’s Personalization Impact, Despite Viewing the Practice as a Strategic Priority

Our research report reveals financial institutions strategically prioritize personalization, but discrepancies in culture, resources, and processes across job levels threaten development and impact.

Vivian Ly, Ernie Santeralli

Putting primary audiences into practice, a beginner’s guide

Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.

Ben Malki, Shana Pilewski, Ernie Santeralli

The primary audiences framework for scalable personalization

How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.

Ernie Santeralli

Record-Breaking Belief in Personalization Spurs Ongoing Market Maturity

Our fifth annual research report shows prominent process developments made to meet new customer expectations for personalization, even stronger for Dynamic Yield customers.