The Main KPI of Your A/B Test Is Wrong – This Is How to Do It Right
By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.
Introducing: Controlled Test Versioning
Learn about Dynamic Yield’s A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions.
Introducing: Flexible Conversion Attribution
Understand the influence of your personalization and optimization efforts on revenue and conversion rate with Dynamic Yield’s flexible conversion attribution.