The Evolution of Artificial Intelligence Marketing and Personalization
Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.
Product recommendation best practices for brands selling replenishable products
To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.
Enrich the entire marketing stack with Dynamic Yield’s robust audience data
Unlock troves of behavioral and contextual data captured by the Dynamic Yield platform to deliver deeply targeted campaigns at every touchpoint.
Plug and personalize with our Salesforce Commerce Cloud SFRA Integration
With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach.
Launch personalization campaigns confidently with a full set of QA tools
With the new improvements made to our Previewing capabilities, teams are now better equipped to build, test, QA, and launch experiences with confidence.
Outliers detection in A/B testing
Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.
Multi-Touch Campaigns – a whole new way to personalize
Build cohesive campaigns with multiple experiences of different types that span across pages and touchpoints, from the first pageview all the way to the last.
Personalization reporting – powerful insights to help drive your experimentation efforts
The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they’ve been looking for to help optimize every campaign.
Experience Instant Personalization with Dynamic Yield’s Shopify Plus App
Dynamic Yield’s Shopify Plus app allows businesses to unleash true personalization on their eCommerce site, instantly.
Introducing: New Recommendation Strategies
Based entirely on purchase behavior, our freshly built recommendation algorithms leverage key conversion-related data to help drive results.
Introducing: Recommendations Testing
As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity.
Introducing: Triggered Push Notifications
As the ubiquity of mobile continues to grow, Triggered Push Notifications provide your business with the capabilities to tackle the opportunity of mobile.
Introducing: Dynamic Yield for Email
With Dynamic Yield for Email, we’ve built a solution for businesses to easily deliver personalized, relevant emails to each and every customer.
Choosing the right optimization KPI for your A/B tests
By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.
Introducing: Controlled Test Versioning
Learn about Dynamic Yield’s A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions.
Introducing: Enhanced Experience Reports
Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence.
Understanding conversion attribution scoping in A/B testing
Understand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.
Introducing: Enhanced Facebook Remarketing With Dynamic Yield
Combine the power of Facebook ads with Dynamic Yield’s unified dataset to empower micro-targeting for your remarketing campaigns.
Impactful techniques to help you master product recommendations
A guide to effectively deploy product recommendations featuring strategies, best practices, and real-life examples from leading global brands.
Introducing: Seamless Preview, Configuration, and Debugging
Perform end to end QA for personalized experiences with Dynamic Yield’s preview links, preview extension and implementation helper.