
Evergreen Book Interview with Noah Fleming
For the second interview of our marketing personalization book series, author Noah Fleming shares his thoughts about the upcoming book EVERGREEN.
For the second interview of our marketing personalization book series, author Noah Fleming shares his thoughts about the upcoming book EVERGREEN.
Cyber Monday hasn’t lost its luster yet, but 2014 is seeing the rise of “Cyber Week”, giving last-minute holiday customers just little longer to get their shopping done.
Retailers can see uplift as a direct result of just a few tweaks to product pages.
Unprecedented access to data has introduced a whole new set of problems (and opportunities) for news publishers competing for digital attention
Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process.
Published this year, each of these books offers a unique approach to the new paradigm shift in personalization.
Sales results are not just about Black Friday. The battle is about access to the most insightful data that will convert consumers well into the new year.