How personalization can set iGaming companies free from high CAC
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Exposing the complexity of user affinity and unleashing its full power
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
The starting lineup of any successful personalization team
No matter what the makeup of an org, certain jobs and responsibilities must be carried out to support mission-critical elements of a personalization program.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Teams need to get educated if they want to move the needle with personalization
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
How to successfully pitch personalization to your boss
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.
The book for developing your personalization ecosystem – vision to reality
A guide meant to help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.
How financial brands can set realistic personalization expectations and still see big results
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.
LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world
The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000’s versus now.
Personalization is a marathon – not a sprint, new report finds
Every year we generate and analyze the responses from our personalization maturity self-assessment test. Discover the results from our 2019 report and find out what’s changed since last year.
An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC
The popular retailer’s eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation.
Employee Spotlight: Jessica Cohen
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Jessica, a Team Lead from Customer Success.
Kopari Blends Personalization into Their Digital Strategy (Case Study)
Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield.
Partner Spotlight: Diff Agency
The Chief Strategy & Conversion Officer at Diff discusses the end-to-end strategic work they do with clients and their experience generating lasting results.
The Most Overlooked Aspects of eCommerce Product Recommendations
Is it possible to power recommendations at scale with machine learning algorithms alone or should contextual data play a role? CEO, Liad Agmon, answers.
The Fashion Leaders Playbook (Free Guide)
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style.
Introducing: Product Recommendations Use Case Explorer
Visualize all of the ways in which you can deliver powerful product recommendations for higher revenue and ROI.
Employee Spotlight: Sasha Popov
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D.
Your Losing A/B Tests Are Actually Winning!
Rectifying this major flaw in the test analysis and execution of personalization campaigns is key to producing conclusive, statistically significant results.