An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Discover Dynamic Yield’s enterprise-grade personalization capabilities for large teams who prioritize reliability, efficiency, and security.
Ensure each customer receives the most relevant experience throughout the lifecycle with your brand using Dynamic’s Yield Optimove integration.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.
A guide meant to help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.
The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000’s versus now.
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
The popular retailer’s eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation.
