Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
How personalization can set iGaming companies free from high CAC
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
One-to-one targeting with affinity-based personalization
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
How to create an ongoing culture of experimentation
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
Become fluent in eCommerce metrics and terminology
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
How to successfully pitch personalization to your boss
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.
The book for developing your personalization ecosystem – vision to reality
A guide meant to help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.
How financial brands can set realistic personalization expectations and still see big results
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.
LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world
The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000’s versus now.
Introduction to website personalization
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC
The popular retailer’s eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation.
Getting to know Jessica Cohen, Support Team Lead
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Jessica, a Team Lead from Customer Success.
Kopari Blends Personalization into Their Digital Strategy (Case Study)
Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield.
Partner Spotlight: Diff Agency
The Chief Strategy & Conversion Officer at Diff discusses the end-to-end strategic work they do with clients and their experience generating lasting results.