Shana Pilewski, Author at Dynamic Yield

The State of Personalization Maturity Advances Amid COVID’s Digital Awakening

Our fourth annual research report definitively shows the impact of rapid digital transformation on personalization in 2021, even greater among Dynamic Yield customers.

Shana Pilewski

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.

Shana Pilewski

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.

Shana Pilewski

Enterprise-grade personalization – work better together with Dynamic Yield

Discover Dynamic Yield’s enterprise-grade personalization capabilities for large teams who prioritize reliability, efficiency, and security.

Shana Pilewski

Orchestrate digital customer journeys with Dynamic Yield and Optimove

Ensure each customer receives the most relevant experience throughout the lifecycle with your brand using Dynamic’s Yield Optimove integration.

Keren Koshman, Shana Pilewski

Comply with GDPR using Dynamic Yield’s cookieless consent solution

As data and user privacy regulations continue to roll out across the globe, businesses must start relying on solutions that simplify the path to compliance and foster a sense of trust with consumers.

Keren Koshman, Shana Pilewski

Deliver tailored customer experiences beyond the web with Experience APIs

In this post, we’ll dive into some of the exciting use cases and benefits moving to the server-side unlock.

Shana Pilewski

Strategizing for omnichannel personalization at scale

Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

Shana Pilewski

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.

Shana Pilewski

Building a personalization framework designed to scale

A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.

Shana Pilewski

Using in-store purchase data to enhance the online shopping experience

Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors.

Shana Pilewski, Yarden Goor

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.

Shana Pilewski

How personalization can set iGaming companies free from high CAC

iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.

Shana Pilewski

Leverage a new class of affinity-based audiences for hyper-targeted experiences

Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.

Shana Pilewski

One-to-one targeting with affinity-based personalization

Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.

Shana Pilewski

Picking a personalization vendor with confidence – a resource for evaluation

This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.

Shana Pilewski, Ben Malki

How to create an ongoing culture of experimentation

Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.

Shana Pilewski

Why overhauling the way a brand speaks is worth its weight in gold

Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.

Shana Pilewski

Become fluent in eCommerce metrics and terminology

A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.

Shana Pilewski

How to successfully pitch personalization to your boss

A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.

Products

Channels

Industries

All Posts by Shana Pilewski

The State of Personalization Maturity Advances Amid COVID’s Digital Awakening

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

Enterprise-grade personalization – work better together with Dynamic Yield

Orchestrate digital customer journeys with Dynamic Yield and Optimove

Deliver tailored customer experiences beyond the web with Experience APIs

Strategizing for omnichannel personalization at scale

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Building a personalization framework designed to scale

Using in-store purchase data to enhance the online shopping experience

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

How personalization can set iGaming companies free from high CAC

Leverage a new class of affinity-based audiences for hyper-targeted experiences

One-to-one targeting with affinity-based personalization

Picking a personalization vendor with confidence – a resource for evaluation

How to create an ongoing culture of experimentation

Why overhauling the way a brand speaks is worth its weight in gold

Become fluent in eCommerce metrics and terminology

How to successfully pitch personalization to your boss

Products

Channels

Industries

Made for Scale

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

All Posts by Shana Pilewski

The State of Personalization Maturity Advances Amid COVID’s Digital Awakening

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization

Enterprise-grade personalization – work better together with Dynamic Yield

Orchestrate digital customer journeys with Dynamic Yield and Optimove

Comply with GDPR using Dynamic Yield’s cookieless consent solution

Deliver tailored customer experiences beyond the web with Experience APIs

Strategizing for omnichannel personalization at scale

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Building a personalization framework designed to scale

Using in-store purchase data to enhance the online shopping experience

Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

How personalization can set iGaming companies free from high CAC

Leverage a new class of affinity-based audiences for hyper-targeted experiences

One-to-one targeting with affinity-based personalization

Picking a personalization vendor with confidence – a resource for evaluation

How to create an ongoing culture of experimentation

Why overhauling the way a brand speaks is worth its weight in gold

Become fluent in eCommerce metrics and terminology

How to successfully pitch personalization to your boss