Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
No matter what the makeup of an org, certain jobs and responsibilities must be carried out to support mission-critical elements of a personalization program.
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
Serving personalized experiences means instilling a deep sense of understanding around new concepts, mentalities, and goals.
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.
A guide meant to help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.
Instead of taking a revolutionary approach to personalization, financial institutions can start by first dipping their toes in the water.
The Senior VP of Strategic Consulting for LiveArea discusses the evolution of personalization and what educating clients looked like in the early 2000’s versus now.
Every year we generate and analyze the responses from our personalization maturity self-assessment test. Discover the results from our 2019 report and find out what’s changed since last year.
The popular retailer’s eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation.
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Jessica, a Team Lead from Customer Success.
Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield.
The Chief Strategy & Conversion Officer at Diff discusses the end-to-end strategic work they do with clients and their experience generating lasting results.
Is it possible to power recommendations at scale with machine learning algorithms alone or should contextual data play a role? CEO, Liad Agmon, answers.
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style.
Visualize all of the ways in which you can deliver powerful product recommendations for higher revenue and ROI.
