Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
Transform static product listing pages into fully personalized experiences
Find out how brands are capitalizing on the massive revenue opportunity presented by product listing page personalization.
Dynamic Yield power user and VP of Global Marketing on the nuances, misconceptions, and foundations of personalization
An interview with our VP of Global Marketing on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Enterprise-grade personalization – work better together with Dynamic Yield
Discover Dynamic Yield’s enterprise-grade personalization capabilities for large teams who prioritize reliability, efficiency, and security.
Orchestrate digital customer journeys with Dynamic Yield and Optimove
Ensure each customer receives the most relevant experience throughout the lifecycle with your brand using Dynamic’s Yield Optimove integration.
Comply with GDPR using Dynamic Yield’s cookieless consent solution
As data and user privacy regulations continue to roll out across the globe, businesses must start relying on solutions that simplify the path to compliance and foster a sense of trust with consumers.
Deliver tailored customer experiences beyond the web with eXPerience APIs
In this post, we’ll dive into some of the exciting use cases and benefits moving to the server-side unlock.
Strategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Using in-store purchase data to enhance the online shopping experience
Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors.
Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
How personalization can set iGaming companies free from high CAC
iGaming companies looking to outpace the competition and reduce customer acquisition costs will need to move beyond the top of the funnel and focus more on post-click experiences.
Leverage a new class of affinity-based audiences for hyper-targeted experiences
Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.
One-to-one targeting with affinity-based personalization
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
Picking a personalization vendor with confidence – a resource for evaluation
This guide arms teams with the knowledge they need to make informed decisions with regards to the personalization technology market.
How to create an ongoing culture of experimentation
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.
Why overhauling the way a brand speaks is worth its weight in gold
Language is an identity that can pour into various areas of the business, altering decisions and even helping to reshape the company culture.
Become fluent in eCommerce metrics and terminology
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
How to successfully pitch personalization to your boss
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It’s time to turn yours into a champion for the cause.