The impact of Chrome 80 SameSite cookie update on personalization
A high-level overview of the Chrome version 80 SameSite update, and how Dynamic Yield has adjusted its cookie settings according to the new requirements.
The (real) impact of A/B testing and personalization on SEO
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
Targeting your most valuable customers
The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.
Owning the personalization experience with Unified Customer Profile APIs
Unified Customer Profile APIs allow brands to programmatically access user-level insights from various channels and serve highly-targeted interactions.
Meet the new Dynamic Yield brand – a story of our evolution and growth
As champions of digital transformation, we set out to rebrand Dynamic Yield, from content to design, development, all the way to product marketing.
It’s personal — why it’s time to deflate the great gated content debate
A breakdown of the main motivators driving both sides of the argument, our own experiment(s), and the other options available when it comes to lead nurturing.
Segmented A/B tests: Avoiding average experiences
One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.
The right and wrong way to do email A/B testing
Most email software is designed to mislead and skew your results. In this post, we’ll cover why that is and the right way to think about email A/B testing.
Introducing: Personalization Template Library
Leverage dozens of high-impact personalization templates and move experiences from in the queue to live when you need them, without hassle.
How to never run out of conversion rate optimization ideas
Learn what to do when your A/B testing routine starts to feel stale and you’re struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.
The complex nature of running multivariate tests
How multivariate tests render impractical insights and what other solutions you can run for more optimal results.
The Value of Anonymous Visitor Tracking for Personalization
How businesses can use anonymous visitor tracking to identify the intent and preferences of “unknown users” in order to personalize experiences that drive action.
Introducing our Bayesian A/B Testing Calculators
We’re excited to announce the official release of two free and useful tools. Our Bayesian A/B Testing Calculator and Test Duration/Sample Size Calculator.
Battling the Devils in Your Analytics & Optimization Data
An interview with analytics and optimization expert Nikolay Gradinarov on the challenge of scaling your analytics and optimization across the entire user journey.
Choosing the right traffic allocation in A/B testing
Learn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.
Full-scale personalization: A Fjällräven case study
How Fjallraven, the legendary Swedish outdoor gear company, increases conversions and CTR through recommendations and personalized messaging.
We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story
Here are some strategies we deploy at Dynamic Yield to be sure our visitors receive a personalized experience from awareness stage to conversion.
The 25-Point Checklist for Optimizing Mobile Commerce Conversions
The following checklist will help you conduct a thorough audit and will help you develop a better understanding of what actions need to be taken.
Optimizing SEM traffic with personalization: A Juniqe.de case study
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales.
Effective CRO tactics for personalized exit popups
Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.