The (Real) Impact of A/B Testing and Personalization on SEO
Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.
Owning the personalization experience with Unified Customer Profile APIs
Unified Customer Profile APIs allow brands to programmatically access user-level insights from various channels and serve highly-targeted interactions.
Meet the new Dynamic Yield brand – a story of our evolution and growth
As champions of digital transformation, we set out to rebrand Dynamic Yield, from content to design, development, all the way to product marketing.
It’s personal — why it’s time to deflate the great gated content debate
A breakdown of the main motivators driving both sides of the argument, our own experiment(s), and the other options available when it comes to lead nurturing.
Introducing: Personalization Template Library
Leverage dozens of high-impact personalization templates and move experiences from in the queue to live when you need them, without hassle.
The Value of Anonymous Visitor Tracking for Personalization
How businesses can use anonymous visitor tracking to identify the intent and preferences of “unknown users” in order to personalize experiences that drive action.
Introducing our Bayesian A/B Testing Calculators
We’re excited to announce the official release of two free and useful tools. Our Bayesian A/B Testing Calculator and Test Duration/Sample Size Calculator.
Battling the Devils in Your Analytics & Optimization Data
An interview with analytics and optimization expert Nikolay Gradinarov on the challenge of scaling your analytics and optimization across the entire user journey.
We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story
Here are some strategies we deploy at Dynamic Yield to be sure our visitors receive a personalized experience from awareness stage to conversion.
The 25-Point Checklist for Optimizing Mobile Commerce Conversions
The following checklist will help you conduct a thorough audit and will help you develop a better understanding of what actions need to be taken.
Patience: the Holy Grail of Optimization Success
Extracting useful meaning from optimizations requires persistence and patience on the part of every marketer. Here’s why.
The Secret to Running Smarter Dynamic Remarketing Campaigns
Here are 10 advanced tactics for taking your retargeting campaigns to the next level.
9 Must-Haves for Choosing an eCommerce Personalization Solution
Follow these 9 must-haves before deciding on the right eCommerce personalization solution for your business.
Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline
Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline.
Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience.
Facebook Instant Articles: A New Monetization Opportunity for Publishers?
Does Facebook’s Instant Articles program present publishers with new mobile advertising monetization opportunities?
How Brands Should Build their Digital Marketing Optimization Stacks
With a dynamic structure and a powerful solution at the core, digital marketing optimization stacks can immediately become easily accessible and actionable.
The Roles & Structure of an Agile Personalization & Optimization Team
Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!
The Dialog between Segmentation & Personalization and its Impact on Customer Experience
Orchestrate your marketing strategy wisely and serve customers effectively across all your inbound, outbound and real-time channels.
10 Powerful Customer Experience Stats and Insights that You Can’t Ignore
Here are 10 must-know stats and insights to get you thinking about your current and future customer experience strategy.