One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers

One Year Later: Anticipating Our Return to Berlin for Personalization Pioneers

Following a successful event in New York, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Berlin on Tuesday, September 6th, 2018.

Following a successful event in New York, Dynamic Yield is heading back to Germany to bring our Personalization Pioneers Summit to Private Roof Club in Berlin on Thursday, September 6th, 2018!

Since last fall, our signature event for personalization professionals has been gathering hundreds of leaders and marketers from a number of different organizations, backgrounds, and disciplines to discuss the future of the consumer experience. Our past summits in New York, Singapore, and Berlin (where it all first started) brought together 345+ people across 135 brands, and featured riveting keynotes from a wide variety of brands and industry leaders, including URBN Brands, Sephora SEA, LFC, Stitch Fix, Mister Spex, NBCUniversal, and CB Insights.

This year, the action-packed day features keynotes from brands like HelloFresh, Chal-Tec, MediaMarkt, and McKinsey, who will share insights, testimonials, use cases and must-know strategies for all personalization practitioners. Attendees will hear first-hand accounts of how personalization has been a game-changing approach for driving ROI. From learning how to initially implement a personalization suite, what steps to take to create a functional, omnichannel customer experience to how these brands began witnessing real returns on their investments. Plus tips and tactics to become a personalization all-star!

Not only does the summit create an opportunity to connect with other professionals navigating their way through personalization maturity, but it also gives attendees the tools and inspiration they need to tackle pain points in their workflows, refine existing strategies, and shape the future of the customer experience.

The day will be filled with knowledge sharing and information that attendees can take home with them to drive growth and optimize returns for their companies. This summit has something for everyone, no matter where they are in their journey to personalization, and includes essential information to keep you up to speed on both the current and future states of personalization.

Below, check out the agenda for the day:

Thursday, September 6, 2018

8:30 – 9:00 Breakfast

9:00 - 9:15 Opening Remarks

Anoop runs all sales efforts in the EU and is excited to kick off the summit with a bang! Catch his opening remarks, where he will be setting the stage for a jam-packed day, filled with relevant content for any personalization practitioner.

9:15 - 10:15 Vision 2020: Strategy and Product Roadmap

What will personalization look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.

10:15 - 10:45 Taking the Offline to Online: MediaMarkt's Next Frontier

With over 700 stores in Europe and a huge legacy of offline success, hear from David Geisen, Chief Digital Officer at MediaMarkt, to learn how the company was able to successfully deploy digital personalization, resulting in a whopping lift in revenue.

10:45 – 11:15 Networking Break

11:15 - 11:45 Learn From the Pioneers

With Amazon eating up market share and limited internal resources, simple but crafty measures are required to stay afloat. Philipp Schroeder, CRO Manager at Chal-Tec, shares how the Chal-Tec’s not only got ahead, but also leveraged Dynamic Yield to thrive. With just a single Experience and a few lines of code, learn how effective planning and nimble workflows powered incredible growth at

11:45 - 12:15 Partner Perspective: Personalization at Scale

A full 95% of retail marketers say that personalization is a top priority, but just 15% believe that their organizations have successfully implemented it at scale. Periscope by McKinsey’s Dr. Lars Fiedler will examine the increasing relevance, potential impact, and core beliefs on personalization along four main building blocks – data foundation, decision making, design, and distribution. Agile personalization “war rooms” and advanced technology play a particularly important role, helping companies to increase their personalization speed tenfold. In this context, he will also share insights on how to successfully work with Dynamic Yield.

12:15 – 13:15 Lunch + Networking

13:15 - 13:45 Learn from the Pioneers

Are multi- and cross-device users creating challenges for the online customer experience you’ve built? Don’t sweat it! HelloFresh has engineered easy-to-follow workflows that will help your team understand who exactly your customers are, regardless of what device(s) they use, and design a full omnichannel experience.

13:45 - 14:15 A Company Culture of Personalization

Personalization is not a destination; it’s a journey that requires careful planning, thoughtful orchestration, and executive alignment from the sales cycle stage to deployment and beyond. In this talk, Nathan Richter, a former leader of personalization at URBN, will discuss how he developed a personalization program that included tools, technology, team, processes, and leadership alignment.

14:15 – 15:00 Networking Break + Meet the Partners

15:00 - 15:30 Learn from the Pioneers: Moving Fast in a Slow Environment

Hear from Ben Belinis, eCommerce Manager at Ocado, on how the company bypasses heavy deployment cycles and uses Dynamic Yield to personalize the entire journey – including early user acquisition, the onsite web experience, and email.

15:30 - 16:30 The Best of Personalization

A 20% increase in revenue per user after dynamically changing the hero banner. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by real Dynamic Yield customers. In this session, our very own Ori Lavie will present top Dynamic Yield use cases from across our global client base for you to take back to your organization.

16:30 - 16:45 Closing Remarks

Dynamic Yield CMO, Mukund Ramachandran, will close out the day with a quick wrap up, where he’ll review what you have learned and what to expect on the horizon!

17:00 Party!

Friday, September 7, 2018

9:00 – 9:30 Breakfast

9:30 - 12:00 Personalization Basics

In this hands-on session, we will guide you through the fundamentals for personalization and best practices for effectively using Dynamic Yield. This beginner’s level workshop will equip you with the tools you’ll need to kickstart your personalization journey and will serve as a great refresher course for users who are still getting comfortable with the product. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.

12:00 – 13:00 Lunch

13:00 - 16:00 Advanced Personalization Strategies

During this intensive workshop, you’ll dive deep into advanced segmentation, user-persona, execution processes, and additional techniques that are essential for your robust personalization strategy. Session 1 attendees are welcome to stay for this advanced strategy session if interested. This is a hands-on, interactive session where you’ll work directly within your account, so please bring your computer.

There are a limited number of spots available, so make sure to request your invite today.

For those who aren’t able to join, follow us on Twitter at @DynamicYield for live updates.

Can’t make it to Berlin? You’re in luck! Our Personalization Pioneers Summit is hitting the road in October. Join us in London on October 4th, New York on October 9th, or Los Angeles on October 11th for a full day of networking, learning, and programming featuring leading brands and industry vets shaping the future of personalization.

Hope to see you there!

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