The positive stories of brands who are fighting coronavirus with a purpose

A number of brands have stepped up, aiding efforts to stop the spread of COVID-19 and helping those most affected by the health crisis.

Paid Media and Demand Generation Manager

COVID-19 Marketing Resources

Last updated: April 30th, 2020

Bombarded with a constant stream of updates regarding the impact of coronavirus on various parts of the world, consumer concern continues to grow at a time when little in the way of good news ends up rising to the surface. Thankfully though, a number of brands have stepped up to deliver some much needed positive stories as they aid in stopping the spread of COVID-19 and helping those most affected by the health crisis. 

To shine a spotlight on their amazing work, we’ve aggregated a list of the best cause-marketing initiatives taking place across industries from both our customers and the rest of the market, which we’ll update on a regular basis. We hope this inspires other brands to follow suit in any way they can – every bit of support helps.