Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.
Products
- Customer Data ManagementBuild, analyze, and target audiences
- RecommendationsDeliver human-like product recommendations
- Targeting & PersonalizationTarget customers with relevant content
- A/B Testing & OptimizationExperiment anywhere in your tech stack
- Triggered MessagesTrigger emails and push notifications
Made for Scale
- Unmatched success servicesDeliver the results you need quickly, with our ongoing success services and solutions.
- AdaptML™ technologyPredict customers’ next best products through self-training deep learning AI.
- Personalization APIsGive developers the tools they need to build the best customer experiences.
- Enterprise solutionsScale with security, privacy, and compliance, made for the enterprise.
