Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. However, despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead.
While 60% of online traffic comes from the small screen, mobile still accounts for only 16% of conversions. Average order value on desktop is 50% greater than mobile and nearly 80% of items in mobile carts are abandoned.
Capitalizing on the vast opportunity in mobile web will be paramount to retailers’ success. To learn how to tap into the mobile consumer mindset to close the mobile conversion gap, see the infographic below.