Partnership delivers visual analytics tool to unlock deeper understanding of behaviors for precision personalization
[New York, November 8th, 2018] ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, today announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions.
With this partnership, marketers can leverage ContentSquare’s visual analytics layer to easily tap into the meaningful signals and actions a user takes as they interact with each experience launched through Dynamic Yield. Insights gathered provide a clear picture of the customer’s state of mind, which businesses can use to understand intent and drive higher-impact results.
“Dynamic Yield makes the right decisions on what content or offer to show each individual user while Content Square understands why a particular piece of content or offer works or doesn’t work,” says Mukund Ramachandran, CMO of Dynamic Yield. “This combination, both the what and the why when it comes to personalization, is truly powerful for marketers.”
“Similarly, while we may have found a well-suited experience for a certain segment of ours by serving the right element,” says Efrat Ravid, CMO at ContentSquare, “experience visualizations give everyone in the digital team insight into how the segment behaved on the page and the site or app as a whole, and whether there are additional areas of opportunity to further optimize in the next stage of personalization efforts. Visual analytics are an illumination opportunity, that guide marketers to optimize for the underlying behavior of their customers.”
In addition to the above, this partnership provides marketers with the ability to identify behavioral segments in ContentSquare, e.g. segments that do or don’t engage with certain product content, behave in a way that suggests hesitation, confusion, or frustration, and then target them with an optimal experience through Dynamic Yield’s segmentation and personalization engine.
About Dynamic Yield
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, URBN Brands, and Ocado among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.
ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact their actions and make fast and productive data-driven decisions to optimize the customer journey.