Virtual marketing events to attend geared towards COVID-19 and beyond

A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.

Events Manager, Dynamic Yield

COVID-19 Marketing Resources →

Last updated: June 19, 2020

Even as the coronavirus continues to halt a majority of in-person marketing events and conferences (many of which were previously compiled in this list), marketers maintain an appetite to learn and network. Some events have been postponed to later this year, while others have been canceled altogether. Fortunately, many have gone digital, remotely gathering the brightest minds to share unique perspectives on trending topics and answer practitioners’ burning questions.

Of those, many are naturally interested in gaining insight into how other organizations are handling this global crisis. So, if you’re looking to join discussions with like-minded professionals or learn from industry leaders as it relates to the ever-changing COVID-19 situation and a post-COVID world, we’ve saved you the legwork and have compiled a list of the best virtual events for marketers across the globe, which we will continue to update on a weekly basis.

eTail Virtual Event: Where eCommerce and Omnichannel Retail Innovators Benchmark Solutions During the COVID-19 Crisis

When: June 22 – 23, 2020
The eTail Virtual Event is an online, free-to-attend summit, bringing together top minds in eCommerce and omnichannel providing the latest insights with the convenience of an on-demand digital event. This summit will explore the many opportunities that are arising due to the crisis, lessons learned, and how best to pivot and move forward as an industry.

XP Roundtable US: Amazon in Times of Crisis

When: Tuesday, June 23

Led by Dynamic Yield’s VP of Program Strategy and Insights, Nathan Richter, BVA’s VP of Strategy, Doug Hollinger, and e.l.f. Cosmetic’s VP of Digital, Ekta Chopra, Personalization Pioneers’ inaugural virtual XP Roundtable will cover the unique phases of the buyer’s shopping journey, the opportunities the “new normal” welcomes for eCommerce retailers, and how these brands can position themselves as viable alternatives to Amazon. Tune in to learn how COVID-19 has disrupted retail, how Amazon has maintained profitability these last few months, and the future of eCommerce in a post COVID world.

 

How Events Will Evolve in the New Normal: More Real Talk with Patrick Smith ​

When: Thursday, June 25

As we continue to monitor global health and economic conditions, how they are impacting our businesses, and what this means for events going forward, trend data so can help us make informed decisions moving forward. Join Cvent’s CMO, Patrick Smith, to learn the differences and similarities between virtual and in-person events, how to account for health, safety, and social distancing at in-person events, and how to rethink event strategies in a post-COVID world.

XP Roundtable EMEA: Amazon in Times of Crisis

When: Tuesday, June 30

Listen in on this virtual roundtable discussion led by members from our community of Personalization Pioneers as they share what Amazon’s digital efforts have looked like during the pandemic, where the company is struggling, and why this gap is an opportunity for smaller digital-forward brands. Attendees can expect to walk away with valuable experience optimization insights, strategies to help them close the Amazon gap, and advice on how to start positioning themselves as viable alternatives to the eCommerce titan.

Using payments to enhance the shopping experience for everyone ​

When: Wednesday, July 1, 2020
Retailers are facing new challenges. Consumers demand to pay when and where suits them best, using the methods they prefer. They expect the retail experience to be seamless across every channel, whether in-store or online, on mobile or desktop, or whether they’re paying with digital wallets, cards, or alternative payment methods. In this webinar, Ingenico Enterprise Retail will explore how retailers can move forward following COVID-19 and use omnichannel data to enhance the overall shopping experience while gathering actionable insight and coping with peaks in demand.

We’re excited to see so many great organizations quickly adapting to change and embracing digital connectivity. These events and series will address pressing questions and provide tips on how to face new challenges and adversity, so we hope you find them helpful.

We’ll also be putting together a few of our own virtual events over the coming weeks, so be sure to visit our Events site. And keep checking back periodically for the latest on upcoming industry programs!