Virtual marketing events to attend geared towards COVID-19

A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic.

Events Manager, Dynamic Yield

COVID-19 Marketing Resources

Last updated: May 12, 2020

Even as the coronavirus continues to halt a majority of in-person marketing events and conferences (many of which were previously compiled in this list), marketers maintain an appetite to learn and network. Some events have been postponed to later this year, while others have been canceled altogether. Fortunately, many have gone digital, remotely gathering the brightest minds to share unique perspectives on trending topics and answer practitioners’ burning questions.

Of those, many are naturally interested in gaining insight into how other organizations are handling this global crisis. So, if you’re looking to join discussions with like-minded professionals or learn from industry leaders as it relates to the ever-changing COVID-19 situation, we’ve saved you the legwork and have compiled a list of the best virtual events for marketers across the globe, which we will continue to update on a weekly basis.

Commerce within Trusted Content

When: May 13, 2020
Amid the ongoing uncertain climate, advertisers and brands are grappling with how to engage, connect and communicate with consumers, most of whom are on the internet more than ever before. How will consumer behavior change as the crisis continues and afterwards? How do brands remain top-of-mind during these unusual times? Join Verizon Media and Feedomics as they delve into how to engage audiences during these unusual times with strategies that go beyond social and search efforts.

Pricing Strategies for Retailers During COVID-19

When: May 13, 2020
COVID-19 has changed the retail industry overnight. Major retailers and grocers have had to adopt new pricing models quickly to ensure they are offering fair pricing and are adjusting to daily changes in inventory. Join retail pricing experts on May 13 to learn how they have aligned dynamic pricing strategies to manage supply, demand, profitability, customer loyalty, and trust.

3 Key Steps to Fill Pipeline Gaps During Economic Disruption

When: May 14, 2020
While today’s tough economic conditions make it challenging to generate new business, there are still time-proven strategies you can use today to fill the gaps in your pipeline. By shifting resources to digital, reprioritizing outreach efforts, and sharpening messaging, marketers can quadruple the rate at which they turn leads into opportunities. In this webinar, join Darryl Praill, the CMO of VanillaSoft, to show you how to do just that.

Marketing Strategies & Tactics in this Crisis/Pandemic – What is Working?

When: May 14, 2020
In this ABM Leaders Discussion, learn from a number of industry leaders on the challenges and best practices we are all facing during the current pandemic. Join this webinar to explore changes in the current Marketing Planning Cycle, the best channels to utilize, and the best ways to reach the work-from-home audience.

5 Ways to Use a Shift in the Market to Your Advantage

When: May 14, 2020
A shift in the market might mean a shift in your marketing tactics, but certainly not your marketing goals. Join Eva Jackson, Director of Demand Gen at PFL, and Ashley Beckord, Senior Demand Generation Manager at DialogTech, to learn how to position your marketing team for a successful Q3 and Q4, the most effective strategy to build prospect relationships without live events, and how to make your current marketing strategies scalable.

How to handle events during and after the coronavirus crisis

When: May 14, 2020
Nearly all industries have been impacted by the COVID-19 pandemic – including the event industry. Until now, meeting like-minded people and discussing new topics and trends at trade fairs, conferences or smaller events were part of daily life, but the road to normalcy is steep. This webinar answers how we, as an industry, can approach and handle the ongoing reality.

No more crises – A return to normalcy (German)

When: May 14, 2020
Disruption is all around us, and every new, external factor triggers fundamental change across the global economy. During this webinar, learn fresh tactics and strategies businesses can employ to maximize results, ideas for new campaigns, and where organizations can cut costs.

Adweek Elevate Commerce

When: May 18, 2020
Elevate is an intensive, thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media, and technology sectors. Hastened by the health crisis, a commercial revolution already underway is now moving at warp speed. During this virtual event, Adweek editors will discuss new trends emerging in commerce and how to future-proof your brand.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

When: May 19, 2020
Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – signaling that it’s time to adapt. Join this insightful webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times. Learn how to survive and thrive with a virtual marketing strategy, 2020 pipeline generation strategies, and alternatives to live, in-person events.

Leading Insights on Customer Growth and Retention

When: May 19 – 20, 2020
Ecommerce businesses have to find new and creative ways to remain viable during this difficult period, customer needs and expectations are changing, and businesses need to be able to adapt quickly. With more consumers moving online than ever before, join Omnisend and other leading industry experts as they share actionable industry insights on best practices around acquisition, conversion, and retention and their expertise on going digital.

How to sell in times of crisis (Spanish)

When: May 20, 2020
Personalization is helping large and small brands generate more online traffic and opportunities in times of crisis. In this Dynamic Yield webinar, see real campaign examples from companies of different sectors and sizes and use cases based on real data from Sephora, Decathlon, and Mediamarkt. We will also go through some of the most relevant marketing strategies for eCommerce customers and the results obtained from the decisive actions carried out during pandemic.

Customer Acquisition Strategies in a New World of Commerce

When: May 20, 2020
Brands and merchants are searching for proven acquisition strategies that work in today’s buying economy. Join Refersion and other subject matter experts as they guide attendees through various strategies that can be applied to businesses today.

Digital Powers Flexibility in Consumer Product Innovation

When: May 20, 2020
Consumer goods companies must move faster, lower their cost of development, and be more agile in production to respond to changing consumer and customer demands. To explore this topic further, Suzanne Kopcha, Vice President of Consumer Products & Retail at Siemens, will join Consumer Goods Technology (CGT) to discuss how today’s products and portfolios are becoming increasingly complex with the introduction of more personalized products and how companies must design new innovation to deliver the agility needed to meet today’s needs.

CXLife Virtual Conference

When: May 21, 2020
The most innovative CX conference to-date, but with a Social Distancing twist. Register for CXLife for free and learn about next-level thought leadership on current topics across all industries. This event offers direct access to the brilliant minds at some of the most innovative brands in the market and includes four, one-on-one, 15-minute breakout meetings with fellow attendees from disruptive brands, including Casper, Best Buy, CBS, The Home Depot, Airbnb, Lyft, and Chewy.

Rise of AI Virtual Chats – The Post Corona World

When: May 22, 2020
Join an open discussion between Daniel Jeffries, an author, futurist, system architect and thinker, and Fabian Westerheide, CEO of Rise of AI and Managing Partner at Asgard VC. This exciting conversation will focus on the mid and long-term implications of COVID-19 on society, economy, and the future.

Meeting & Exceeding Customer Expectations When It isn’t ‘Business as Usual’

When: May 26, 2020
During turbulent times, listening to your customers’ needs is more important than ever. And with shoppers continuing to rely on online shopping for their needs, it’s vital brands’ digital experiences meet and exceed expectations. In this webinar, you will learn to use real-time feedback to know what your customers really want and how to make their online shopping experiences as straightforward and delightful as possible.

Lock Down Your Customer Experience with Elkjop

When: May 27, 2020
During this free webinar, attendees will hear from a leading European retailer on how they craft exceptional customer experience, learn about the most important features of product discovery, how to bring in new customers during these challenging times, and many other optimization strategies to bring your online shop to the next level.

eTail Virtual Event: Where eCommerce and Omnichannel Retail Innovators Benchmark Solutions During the COVID-19 Crisis

When: June 22 – 23, 2020
The eTail Virtual Event is an online, free-to-attend summit, bringing together top minds in eCommerce and omnichannel providing the latest insights with the convenience of an on-demand digital event. This summit will explore the many opportunities that are arising due to the crisis, lessons learned, and how best to pivot and move forward as an industry.

We’re excited to see so many great organizations quickly adapting to change and embracing digital connectivity. These events and series will address pressing questions and provide tips on how to face new challenges and adversity, so we hope you find them helpful.

We’ll also be putting together a few of our own virtual events over the coming weeks, so be sure to visit our Events site. And keep checking back periodically for the latest on upcoming industry programs!