Top 15 Conversion Rate Optimization Thought Leaders to Follow

Here's the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd.

VP of Global Marketing, Dynamic Yield

“When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.” / From Success Built to Last: Creating a Life that Matters, by Jerry I. Porras

Whether you want to improve your conversion optimization skills, or if you’re just getting into the game, learning from the true thought leaders is critical. Here’s our list of some of the top 15 conversion optimization experts you should watch to stay ahead of the crowd.

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Peep Laja

#1: Peep Laja, ConversionXL

Peep Laja is the man behind the world’s most popular conversion optimization blog, ConversionXL, and founder of Markitekt, a data-driven agency providing conversion optimization consulting for eCommerce and SaaS companies.

Twitter: @peeplaja


Chris Goward

#3: Chris Goward, WiderFunnel

Chris Goward is the founder of WiderFunnel, author of the best-selling book “You Should Test That!“, a conference keynote speaker and a conversion optimization expert.

Twitter: @chrisgoward


Oli Gardner

#4: Oli Gardner, UnBounce

Oli Gardner is the co-founder of UnBounce,and an experienced author and speaker on conversion optimization.  With over 17 years of practical experience in the field of interactive web design and development, Oli has seen more landing pages than anyone on the planet.

Twitter: @OliGardner


Brian Massey

#5: Brian Massey, Conversion Sciences

Brian Massey is the conversion scientist behind Conversion Sciences. With 15 years of online marketing experience, he is also the author of the blog ‘Your Customer Creation Equation’, a podcaster and a conference speaker on conversion optimization.

Twitter: @bmassey


Tim Ash

 #6: Tim Ash, SiteTuners

Tim Ash is the President and CEO of SiteTuners and author of the bestselling books: “Landing Page Optimization” and “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. Tim is also a chairperson of and a highly-regarded speaker at conferences such as Search Engine Strategies, eMetrics, PPC Summit, PubCon and LeadsCon.

Twitter: @tim_ash


Bryan Eisenberg

#7: Bryan Eisenberg,

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. He is an internationally recognized authority in the area of conversion optimization and persona marketing. Bryan is also a highly-regarded keynote speaker at conferences such as Search Engine Strategies, DreamForce, E-consultancy and more.

Twitter: @TheGrok


Linda Bustos

#8: Linda Bustos, GetElastic

Linda Bustos is an eCommerce analyst and the Director of eCommerce Research at Elastic Path. She regularly writes for the Get Elastic eCommerce Blog, covering social media marketing, usability and search engine optimization topics for online retailers.

Twitter: @roxyyo


Sean Ellis

#9: Sean Ellis, Qualaroo

Sean Ellis is an entrepreneur, investor and startup advisor. He is the founder and CEO of Qualaroo and Prior to Qualaroo, Sean was a first marketer at Dropbox, Lookout, Xobni and LogMeIn (IPO). Sean Ellis coined the term “growth hacker” in 2010.

Twitter: @seanellis


Joanna Wiebe

#10: Joanna Wiebe, Copy Hackers

Joanna Wiebe is an experienced conversion-focused copywriter, writing at, teaching startups how to convert using words and old-school copywriting.

Twitter: @copyhackers


Craig Sullivan

#11: Craig Sullivan, OptimiseOrDie

Craig Sullivan is a conversion optimization and usability expert. He is also one of the most interesting speakers in the area of conversion optimization, A/B testing and web analytics.

Twitter: @OptimiseOrDie


Anna Talerico

#12: Anna Talerico, Ion Interactive

Anna Talerico is the Co-Founder and Executive VP at ION Interactive, the maker of the landing page management platform LiveBall. She is an entrepreneur and a well-known conversion optimization expert.

Twitter: @annatalerico


Neil Patel

#13: Neil Patel, Crazy Egg, Hello Bar and KISSmetrics

Neil Patel is a serial entrepreneur, investor, advisor, blogger and marketing expert. He is best known for his work as the co-founder of the analytics companies KISSmetrics and Crazy Egg.

Twitter: @neilpatel


Angie Schottmuller

#14: Angie Schottmuller, Unbounce

Angie Schottmuller is an inbound marketing advisor, thought leader and conversion optimization speaker. Angie is best known for her expertise in mobile and emerging technologies.

Twitter: @aschottmuller


Justin Rondeau

#15: Justin Rondeau, Digital Marketer

Justin Rondeau was, until recently, the Chief Testing Evangelist at WhichTestWon, the world’s largest library of A/B and multivariate test case studies. Currently, Justin holds the position of Conversion Optimization Manager at Digital Marketer.

Twitter: @Jtrondeau


Over to You

Following these thought leaders will help you stay on top of the latest and greatest conversion optimization tactics. Nevertheless, this list should be crowdsourced and collaborative, so feel free to comment and mention some of your favorite conversion optimization experts.