10 Powerful Customer Experience Stats and Insights that You Can’t Ignore

Here are 10 must-know stats and insights to get you thinking about your current and future customer experience strategy.

Vice President of Marketing, Dynamic Yield

This is the age of the customer. Competition is fierce and it’s getting harder and harder to attract customers’ attention and make the sales. It comes with no surprise that marketing spending on customer experience technology is on the rise, and that more and more organizations understand the high value of delivering exceptional experiences to their customers. Here are ten must-know stats and insights to get you thinking about your current and future customer experience strategy:

Ten Must-know Customer Experience Stats and Insights:

Source: CMO Spend Survey 2015 by Laura McLellan, Gartner, October 2014
Source: CMO Spend Survey 2015 by Laura McLellan, Gartner, October 2014
Source: Gartner for Marketing Leaders by Jake Sorofman and Laura McLellan, Gartner, September 2014
Source: Gartner for Marketing Leaders by Jake Sorofman and Laura McLellan, Gartner, September 2014
Source: The Top Emerging Technologies To Watch: Now Through 2020 by Brian Hopkins and Frank E. Gillett, Forrester, October 2014
Source: What Does The Future Hold For Marketers by Stephen Murray, December 2014
Source: Customer Experience Statistics by Econsultancy, January 2015
Source: Customer Experience Statistics by Econsultancy, January 2015
Source: 2013 Global Contact Center Survey Report by Deloitte, March 2013

Customer demands are high and competition is fierce. Get focused and plan your marketing strategy and business plan to deliver customers exceptional, personalized experiences. If you want to provide a strategic advantage to your organization, I encourage you to explore our real-time, omnichannel personalization solution – request a personalized demo.

10 Powerful Customer Experience Stats and Insights that You Can’t Ignore
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