Industry veteran joins company to support rapid global expansion
[New York, June 14, 2018] Dynamic Yield, the AI-powered omnichannel personalization engine, today announced the hiring of David Sasson as Chief Operating Officer. In this role, he will manage all aspects of the revenue cycle, overseeing global sales, customer success, partnerships and product development.
Sasson is an established executive with experience leading startups and technology growth companies. He joins Dynamic Yield from Outbrain where he led the company through its hyper-growth, building a team of 700 employees globally. Prior to Outbrain, Sasson was COO of Quigo which was acquired by AOL in 2007, and the co-founder of Advocacy Inc, a boutique agency specializing in digital media solutions for advocacy and political groups.
“Hiring a chief operating officer is a watershed moment in the life of a startup and we’re thrilled to have David to help continue our tremendous growth,” said Liad Agmon, CEO of Dynamic Yield. “Adding someone of David’s caliber will help us continue to rapidly innovate and keep up with the ever-changing demands of our customers worldwide.”
“Brands that succeed in deploying personalization at scale are shaping the future of the internet creating billions of dollars of value,” said David Sasson, COO of Dynamic Yield. “I joined Dynamic Yield because the platform was built and continues to advance as the personalization engine that empowers truly customer-centric experiences.”
Sasson’s hiring comes at a time of record growth and expansion for Dynamic Yield as the company also announced:
100% YoY growth in 2017 – Dynamic Yield more than doubled revenue and customer base welcoming marquis brands from across the globe. The high growth rates follow Dynamic Yield’s continued growth of more than 100% every year since inception.
Increased product velocity and innovation – This announcement comes on the back of a prodigious year in product development for Dynamic Yield with the introduction of many new capabilities including:
1. Complete email personalization rendered at open-time.
2. Fully integrated trigger engine to push personalized messages on email and mobile.
3. The industry’s first Predictive Targeting solution that automatically uncovers personalization opportunities by matching the right variation to each customer segment.
4. The industry’s largest library of fully-coded personalization templates for the quick customization of recommendations and experiences.
To learn more about the latest product updates introduced by Dynamic Yield, visit dynamicyield.com/blog/category/product
Launch of Premiere Event in Personalization – Connecting the world’s leaders in customer experience, the Personalization Pioneers held its inaugural summit in Berlin, moving on to Singapore and New York City, drawing hundreds of attendees and keynotes from notable brands such as Stitch Fix, Urban Outfitters, NBC Universal, and CB Insights.
For dates of upcoming Personalization Pioneer events, visit dynamicyield.com/summit
About Dynamic Yield
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.
Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 170 employees in six offices worldwide.