Dynamic Yield Academy – self-service education for evolving personalization practitioners

Knowledge is power when it comes to the expansive world of web personalization, which is why we’ve made it a top priority to educate practitioners in the space about how to best achieve meaningful results. Our online Academy was built to certify Dynamic Yield users. To date, hundreds of marketers and engineers have graduated from the program, armed with a new set of skills to help them build, launch, and analyze personalization campaigns.

But with new features and capabilities that are constantly being added to Dynamic Yield’s already robust platform, combined with a rapidly evolving market, our customers were hungry for more. So we went back to the drawing board to ensure practitioners at every level of maturity could enrich their knowledge, improve workflows, increase efficiencies, and unleash the full power of our solution – whether just starting off or deploying sophisticated use cases.

Marked by a fresh design and new set of business and technical courses, we’re proud to reintroduce the Dynamic Yield Academy. Which, for the first time, is now available to our customers in EMEA.

Still fully self-service but significantly more substantive, discover some of the exciting additions to our curriculum, below. 

Dynamic Yield 101

This set of courses is dedicated to the fundamentals of Dynamic Yield’s platform and the value in using it to deliver a more personalized customer experience. Helpful for anyone taking their first steps, it walks through what the process of planning a new campaign involves, as well as step-by-step instructions for execution and analysis. 

You will learn about:

• Dynamic Yield’s key platform capabilities 
• Putting ideas into action throughout campaign creation
• Measuring initiatives and how to gain actionable insights 
• Effectively structuring a personalization roadmap

Estimated time: 40 mins

An example of the industry insights scattered throughout the curriculum

Developer Essentials

This set of courses is dedicated to the technical users who will work within the Dynamic Yield platform to assist in the creation and implementation of personalized experiences. Discover how to add the Dynamic Yield scripts to a site, sync a product feed, modify campaigns, and more. Additionally, learn about all of the tools and workflows available that allow developers to support their teams more efficiently. 

You will learn about:

• The role as a developer when working with the Dynamic Yield platform 
• How to enhance marketing campaigns by creating personalization templates, events, and targeting conditions (Evaluators)

Estimated time: 20 mins

A section on implementing a custom event within the Campaign Enhancements course

Advanced A/B Testing

This set of courses review the special sauce that is Dynamic Yield’s advanced testing options. From implementing flexible attribution windows to variation stickiness, learn about modifying and refining experiences to your liking. Then, walk through how to analyze results on a deeper level with our Predictive Targeting capability – built to discover hidden uplift opportunities.

Course example within the Advanced A/B Testing learning path

You will learn about:

• When and how to deploy an A/B test
• Refining experiment design
• Best practices for analyzing results
• How to turn losing A/B tests into winners

Estimated time: 25 mins

Mastering Recommendations

This set of courses provides a general overview of product recommendations, along with the valuable lessons learned from our innovative customer base. Get an inside look at Dynamic Yield’s different algorithms, how they work, when to use each one, and ways for ensuring that your recommendation strategy is on track.

A section on testing different strategies within the Recommendation Best Practices course

You will learn about:

• The power of recommendations
• Setting up site recommendations
• Best practices for selecting and customizing recommendation strategies
• How the Dynamic Yield Recommendation engine works 

Estimated time: 25 mins

Non-stop learning

Anyone can deliver highly-personalized experiences, and now they know exactly how. And this is only the beginning as we continue to create and introduce more content to the Academy – enabling practitioners to grow with our platform and push the limits of what’s possible in the field.

Visit the Dynamic Yield Academy to start learning, and stay tuned for more updates.