With so many companies planning to increase their spend on email marketing comes an inevitable pressure to increase the amount of emails sent in order to deliver on revenue. And for consumers, that translates into inbox overload, frustration, and often, negative brand sentiment.
To avoid the risk of getting lost in the clutter or sounding repetitive to customers who may receive upwards of thousands of emails a year, marketers must balance the need to deliver high-impact email campaigns with positive customer experiences.
To understand the habits, preferences, and opinions on email personalization, Dynamic Yield surveyed 550+ consumers in North America, Europe, and Asia.
Here are the results: