Breaking down the intricacies of Marketing Operations with Jeff Yang
In this edition of our Employee Spotlight series, get to know Jeff, a New York City-based Marketing Operations Manager who works to untangle and manage complex data sets and glean meaningful insights.
From developers and engineers to marketers, those dedicated to customer success, sales leaders, HR representatives and beyond, our Employee Spotlight blog series surfaces stories of the amazing individuals behind our AI-powered Personalization Anywhere™ platform. With each edition, we get to the heart of our team so you can get to know us a little bit better and find out what makes us tick.
This month, meet Jeff Yang. Jeff is our Marketing Operations Manager based out of Dynamic Yield’s office in New York City. He is a cross-team collaborator, working to uncover the secrets hiding behind data and building out internal infrastructure to ensure reporting is as accurate as possible at all times. As the sole Marketing Ops employee, Jeff is always tapping into his creative side to problem-solve and learning new skills and ways of thinking along the way.
Let’s learn more about him…
What is your role at Dynamic Yield?
I’m a New York City-based Marketing Operations Manager and joined the team in November 2019.
How would you describe your role to someone unfamiliar with Marketing Operations?
It’s up to me to ensure all our systems are properly synced – doing so helps us ensure our reporting is accurate. Without accurate reporting, it’s impossible for us to glean meaningful insights from data that will help us improve our overall business.
How is your current role unique from your past professional experiences?
Dynamic Yield has pushed me to do the most strategic thinking I have ever done in my entire career. I’ve worked for other SaaS companies in the past, as well as with in-house agencies, but this company always encourages me to think smarter and harder.
What are your primary responsibilities and what does your day-to-day look like?
The first thing I do every morning (after a coffee, of course) is read our Salesforce reports and dashboards, checking to make sure all of our lead tagging and routing is running smoothly. Afterward, unless I have meetings, I tend to take on my lighter tasks in the morning, reserving the afternoon for larger, core projects I’m working on, allowing me the time and space to think more clearly about more complex problems that require logic-based thinking.
How were you introduced to Marketing Operations?
I stumbled into Marketing Operations during my first job after college. I was at a smaller company and the existing Marketing Operations Manager departed after we were acquired, requiring me to pick up the pieces and take over. I was a Marketing Analyst at the time, but my experience in that role helped me learn how to see, control, and clean up the back-end, which made a role in Marketing Ops a sensible next step.
Your role requires a lot of problem-solving…how do you approach new challenges, how do you find solutions, and who do you lean on for support at the organization?
When I approach a new problem, I often ask, “What happened in the first place?” This typically requires exporting and staring at massive data sets before even knowing and deciding where to start and what questions to ask.
Whenever I’m solving a new problem, I typically take a “test and optimize” approach. You don’t always know what the right answer is to a difficult question, so sometimes, using trial-and-error can get you pretty far, especially when dealing with complex questions requiring detailed analysis. Additionally, I’m able to turn to my colleagues for support. Our VP of Marketing, Yaniv, is an incredible resource and one of the primary reasons why I joined Dynamic Yield. He is a highly technical manager and helps me learn quickly and on the fly, which is rare to find.
If you could describe the Marketing organization at Dynamic Yield in three words, what would they be and why?
Lean and results-driven. We churn out a ton of work for such a small team, but we also make sure we maximize the impact of everything we put out. We’re also fortunate to have such a diverse team; everyone wears many hats yet has their own area of expertise, which allows us to juggle multiple, complex tasks and issues as they come up.
What’s been a memorable experience during your tenure so far at the company?
This year, I was able to attend our Sales Kickoff (SKO) in Tel Aviv, and it was my first time traveling to Israel, which was an amazing experience. The culture of Dynamic Yield was palpable at SKO: we are a deeply, technical company across departments. Learning more about the product, seeing the sales process in action, and getting to meet employees from across the globe in one, central place was an invaluable experience. It’s really the people here who wow me the most; everyone is so smart and competent, but they are also fun and easy to work with.
I hear you’re a big sports fan. What are your favorite professional sports and teams? And do you play any sports yourself?
I honestly enjoy watching most major sports. And given that, I’m a sad, sad Jets/Nets/Mets fan.
I grew up trying to play mostly any and everything, but later on, I focused mostly on just tennis and basketball. Nowadays, I’m back to playing anything again – just please don’t ask me to go on a run!
Do you have any long-term career goals or pipe dreams? What does Jeff look like in 10 or 20 years?
This question always gets me. I’ve never had a specific idea of where to be x years from now, but I’m pretty sure I’ll continue to be in the Marketing space. I’ve always enjoyed working in this department – it’s pretty balanced in terms of using math / logic and allows me to tap into my creative side alongside designers and editors. Technology and the product itself will always be important to me, so I hope I can continue to work in spaces on the cutting edge of tech and innovation.
If you want to learn more about Jeff or ask him any questions about what it’s like to work on the Marketing team here at Dynamic Yield, connect with him on LinkedIn. And make sure to check out our open roles!